Resetting the Web’s
Information Landscape
Growing Library Visibility with Linked Data
Public Library Association
April 7, 2016
Eric Miller
em@zepheira.com
https://www.linkedin.com/in/erimille
@erimille
Coming PLA 2016
Library.Link
Growing Library Visibility Together
The
A Zepheira Collaboration
Network
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration
2
Zepheira’s Perspectives on Leadership and Practice

Libraries, Web, Data & Technology
Standards Data and Tech
Strategies
Vocabularies
Projects Activities Large Scale Projects
23,000,000

= Salt Lake County Library Annual Catalog Search Traffic
2014 Annual Report
or
= 9.58 minutes on Google
Resetting the Web's Information Landscape - Growing Library Visibility with Linked Data
The Web is better
when libraries participate
“We just don’t see it”
The Web Values
• Geography / Location
• Personalization
• Scarcity / Uniqueness
Title: The geographic distribution of
United States public libraries : An
analysis of locations and service
areas
Author: Francis P. Donnelly
Journal: Journal of Librarianship
and Information Science (JOLIS)
Year: 2014, Volume 46, Issue 2,
Pages 110-129
ISSN: 0961-0006
DOI: 10.1177/0961000612470276
Publisher: Sage
Spoiler alert:
Libraries have the opportunity to change the Web and the
way users learn but we have to show up to the party
A Talk in 3 Parts
Act 1
Linked Data Essentials
Most of the Web is…
• Pages and links
• Designed for direct human consumption
• Simple linking (“points at”)
• Data is hidden
A significant gap between what browsers and
humans see
12
• Human readable
• Machine readable
13
The Web is moving
from a web of documents
to a Web of data
Resetting the Web's Information Landscape - Growing Library Visibility with Linked Data
Resetting the Web's Information Landscape - Growing Library Visibility with Linked Data
Begins with Linked Data
17
“a recommended best practice for
exposing, sharing, and connecting
pieces of data, information, and
knowledge on the Semantic Web using
URIs and RDF.”
http://en.wikipedia.org/wiki/Linked_Data
NOTE: This applies both externally on the Web and internally within systems.
RDF
18
Linked Data becomes useful
when we have
Common
Accessible
Actionable
How is this evolving the Web?
Emerging Web focuses on ANSWERS using
Data, Resources,Vocabulary and Links
Resetting the Web's Information Landscape - Growing Library Visibility with Linked Data
Resetting the Web's Information Landscape - Growing Library Visibility with Linked Data
24
25
26
27
Next Generation Search is rooted in
Questions, Geography, Personalization
and Relationships
28
Resetting the Web's Information Landscape - Growing Library Visibility with Linked Data
Resetting the Web's Information Landscape - Growing Library Visibility with Linked Data
Resetting the Web's Information Landscape - Growing Library Visibility with Linked Data
How does the Web “see” Libraries?
32
Libraries = Community Businesses

Location, photos, hours, reviews, social, events
33
And this is a ‘best case’ scenario
Imagine an information landscape
that has learned about Libraries,
their content, and services
34
I’m looking for
some good new
mysteries I can
pick up before I
head out for my trip
later this week?
Let me check on
some options, but
first - Who are
some of your
favorite authors?
What would it take for Libraries to be
part of the conversation?
36
Geographic
Content
Readers Advisory
Availability
Personalization
Access Control
Act 2
Libraries, Linked Data and the Web
Library Description
and Capacity
Systems and
Services
Content and
Collections
A library’s story is multifaceted and serves many
audiences
Libraries aren’t “speaking” in a
way the Web understands
We have a wealth
of content and
resources locked
behind legacy,
closed technology
systems and niche
vocabularies
MARC as “things” not
“strings”
Libraries have a rich tradition of Descriptive Vocabularies
and Authorities
“BIBFRAME is the resource for
defining web accessible
bibliographic data for more
effective sharing, navigation and
collaboration. It is a simple,
replicable linked data pattern.”
43
BIBFRAME Baseline “Resources”
Instance
Agent
Concept
CopyrightEvent
Family
Form
Meeting
Organization
Temporal
ProviderEvent
Works
Persons
Collection
Place
Topic
Series
Just the beginning. BIBFRAME is inherently
extensible and is moving beyond MARC &
catalogs.
44
Act 3
Putting it all together
Seeding the Web with Library Data
Exploring Together
• Strategic connection & importance
• Community engagement
• Libraries are more than a catalog
• Linked Data = linking first
• Speak for understanding & action
• Stop waiting, learn by iterating
47
Transform
Link
ConsumePublishLink
48
Catalog Export of approximately
445,000 MARC Records
Instance
(445,007)
Agent
(54,232)
Concept
(199,657)
CopyrightEvent
(1,029)
Family
(291)
Form
(1,493)
Meeting
(203)
Organization
(21,287)
Temporal
(1,268)
ProviderEvent
(116,587)
Works
(369,239)
Persons
(184,688)
Collection
(33,954)
Place
(17,951)
Topic
(32,698)
Series
(38,913)
49
Libraries Publish Linked Data through Local Link
Graphs
Each “Resource” is published
and linked in the Library’s
Local Link Graph pages.
The data is designed to to
bring together disparate
resources, surface
relationships and provide
entry paths for the Web into
what’s available in the
library.
Transformed Library Data
Can Teach the Web
50
51
Instance
(445,007)
Meeting
(203)
Series
(38,913)
Agent
(54,232)
Concept
(199,657)
CopyrightEvent
(1,029)
Family
(291)
Form
(1,493)
Organization
(21,287)
Temporal
(1,268)
ProviderEvent
(116,587)
Works
(369,239)
Persons
(184,688)
Collection
(33,954)
Place
(17,951)
Topic
(32,698)
445,007 Catalog “Records” become millions of Link
Graph Data Resources
52
Instance
(445,007)
Meeting
(203)
Series
(38,913)
Agent
(54,232)
Concept
(199,657)
CopyrightEvent
(1,029)
Family
(291)
Form
(1,493)
Organization
(21,287)
Temporal
(1,268)
ProviderEvent
(116,587)
Works
(369,239)
Persons
(184,688)
Collection
(33,954)
Place
(17,951)
Topic
(32,698)
445,007 Catalog “Records” become millions of Link
Graph Data Resources
Opportunities for “Happiness”
54
A Person Resource doesn’t yet have a Catalog “page”,
but look at what your data can teach the Web…
677,443Works
(369,239)
Persons
(184,688)
Collection
(33,954)
Place
(17,951)
Topic
(32,698)
Series
(38,913)
55
Contributor of
Creator of
Focus of Gaimen, Neil | Handbooks | Characters …
Conservator of
Narrator of
Writer of Introduction of
+24
more
+100
more
All
connections
link to
library
resources
Early visibility success
• Surfacing Catalog Resources
• Special Collection Connections
• Densely Connected Local Link Graph
pages
• Mobile Search
• Engagement with Web and Library partners
• Statewide and Geo-specific pilot projects
57
58
59
“our genealogy librarians just had a call from
New York to request a particular chapter of a
book that we had that she had found on
Google!”
- Dallas Public Library
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration
Each library has a Local
Link Graph domain
activated
61
All Local Link Graphs:
1. Consistent Vocabulary 

2. Current Content
3. Local identity and story
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration
62
The Library.Link
Network is:
• Large-scale
• Inclusive
• Locally focused
• Globally
deployed
• Designed for 

high volume 

harvesting
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration
Learning Together & Impact 

Through Action
• Over 1000 Library Locations
– Community connections & Geo-density matter
• Millions of Items Made Visible
– Typical catalogs transform & publish in less than an hour
• Billions of
– Resources described
– Connections created
– Opportunities to reach new and current users re-
enforcing relevance
Telling the whole story requires
Collaboration
Local System
Special Collections
& Archives
Libraries &
Location Information
Transformation &
Publishing
Managed Infrastructure
Enterprise Architecture
Enriched Content
Engagement
Events
Weaving the best of libraries
and the Web together
• This isn’t about gaming a system
• It’s not about optimizing to any one service
• It’s about speaking as an industry in a way the
Web understands
• Leveraging the power of our community
• And benefiting from what all this enables
"I believe everyone benefits from the visibility of
libraries and their content on the Web."
Eric Miller
em@zepheira.com
https://www.linkedin.com/in/erimille
@erimille
Coming PLA 2016
Library.Link
Growing Library Visibility Together
The
A Zepheira Collaboration
Network
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration
Thank you

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Resetting the Web's Information Landscape - Growing Library Visibility with Linked Data