Google analytics
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Prakash jha presented on Google Analytics. The presentation covered the basic requirements and functionality of Google Analytics including tracking website visits, user behavior, traffic sources and useful reports. Google Analytics allows users to see metrics over time on visitor numbers, pages visited, bounce rates, entrance pages and location data. It also tracks how visitors found the website through search engines or direct links. Goals can be set up to track important actions or "conversions" visitors take on a website to understand visitor paths and where they may be dropping off to improve the site.
Google analytics
- 1. A Presentation by : Prakash jha
- 2. ID: AD/RH/WM/09-15/23 Submitted By: Prakash jha Submitted To: Mr. Rajesh Yadav Topic: Google Analytics
- 3. Access to the Internet Access to your website’s HTML Basic HTML knowledge
- 4. What it does Daily, monthly, yearly tracking of web visits • Graphed over time Which pages they go to, how long they stay • Bounce rate • Entrance pages How they got there • Search engines and Search terms used Location, operating system, monitor resolution
- 5. How it works Sign up for Google Analytics • https://www.google.com/analytics/ They return code to you You paste the code just below the </head> tag Put it on EVERY page • Edit>Find and Replace is easiest option Put it in your template pages, so it will be automatically on every page Go to the Analytics dashboard page to see daily metrics
- 6. Useful Reports Visitors: Map overlay, Browsers, Operating systems, Screen resolution, Connection speed Traffic sources Direct links/Referring links/Search engines, Most frequent search words used Content Top content, Site overlay
- 10. Home
- 12. Reporting
- 46. Admin
- 48. Admin Account
- 56. Goal: a page which a visitor reaches once they have completed an action you define goals based on the purpose of your website and the actions you want your visitors to take. Goals are often called conversions.
- 59. Easily see how many visitors reach a page Understand where visitors may be falling off the path along the way Use this information to improve site content and design Goals help you make smarter decisions about your marketing efforts by telling you: Which marketing campaign or referral converted the most visitors. Geographic location of converted visitors. Keywords that lead to goal conversion.