Google analytics
- 1. ICMB 485 Digital Marketing Aj.Sascha Funk Members Chanokphan Sivapiriyawong 5580653 Wutthiphat Pattanalertrattanachai 5580996 Suroj Tangsumpun 5780017 Phatcharaphon Piphopthanas 5780743 Piyaporn Jarunghonphiphat 5780748
- 2. What is Google analytics? ● Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. ● Google bought Urchin Software Corporation in April 2005.
- 3. Who use it? ● Small and medium-sized retail websites ● A business owner or marketer ● People who are selling product online ● People who are running a blog
- 4. Who use it?
- 5. Who use it? (Example, and Reasons)
- 6. How to use Google Analytics ? 3 See traffic on your websites 2 Receive a code from 1 Sign up Google Analytics
- 7. Google Analytics Functions: Home page ● Sorting Date: Home page (PIC) ○ In Home page, it shows number of sessions, average session duration, bounce rate and goal conversion rate ● Selecting rage (pic.) ● Comparing data (Pic.)
- 8. Google Analytics Functions: Selecting Range
- 9. Google Analytics Functions: Comparing data
- 10. Google Analytics Reporting ● The Google Analytics Reporting page shows your Audience Overview data. ● On the left sidebar, there is a search box to help you find specific reports and a list of links to important areas of your Google Analytics.
- 11. Google Analytics Reporting (cont.) ● Some example of reporting ○ Dashboard ○ Intelligent event ○ Real time: How many people visit our website?
- 12. Why Google Analytics is important to your website?● Where your visitors are coming from ● How your visitors found your website ● Web browsers used by the visitors ● Which keywords were used by visitors in the SEO to get to your website ● In business and marketing perspectives, it helps you plan how to grow your website ● and how to increase traffic and get a higher rank
- 14. Google Analytics Issues ... ● Some security experts have raised concerns about privacy issues in Google Analytics. ● Through the Google Analytics Dashboard, users can collect information on people whose websites link to social networking sites such as Facebook and Twitter.
- 15. Conclusion Google analytics is a powerful tool for monitoring and analysing traffic on your website. It gives you an enormous amount of information about who are your visitors, what they are looking for and how they are to your website. This suits one who wants to expand business and grow their business on the internet . They should definitely be using Google analytics.