Google analytics jan_2012
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The document discusses how utilizing web statistics, particularly Google Analytics, can enhance website usability and support business goals by providing insights into visitor behavior, traffic trends, and the effectiveness of SEO and social media. It emphasizes the importance of data-driven decisions rather than guesswork, and provides a case study highlighting significant improvements in website performance over a year. Key initial steps include identifying goals, establishing key performance indicators, and collecting baseline data.
Google analytics jan_2012
- 2. Using Your Web Stats to Improve Usability & Get Results Presenter: Chrissie Alquinta, Digital Marketing Strategist January 19, 2012
- 3. KEY TAKEAWAYS • How tracking your website’s performance allows you to make informed decisions about the content, design & usability of the site – allowing you to make informed decisions about efficient allocation of business resources • How Google Analytics can give insight into: • Traffic trends • Types of traffic/visitors • Visitor behavior • SEO & social media effectiveness • How to access & use this great data Balance Interactive Inc. www.BalanceInteractive.com
- 4. WHY DOES THIS MATTER? • To help determine whether & to what extent your site is working to accomplish business goals • Saves time & money • Allows you to make website changes based on facts rather than guesswork Balance Interactive Inc. www.BalanceInteractive.com
- 5. CASE STUDY: WHY IT MATTERS In a one year time span: • Visits increased 16% • Pageviews increased 22% • Online email list subscriptions grew by 25% • Online appt. sheet downloads grew by 69% • New visitors increased by 11.7% • Traffic to the blog grew by 61% • Traffic to social media increased by 79% • Refferal traffic to website increased from: • Blog – 52% rise • Facebook – 120.5% rise • Twitter – 100% rise • Google – 13% rise • Donations increased by more than 130% • Client conversion rates increased by 20% Balance Interactive Inc. www.BalanceInteractive.com
- 6. HOW TO GET STARTED • Preparation is key!!! – Identify goals & key performance indicators (KPIs) – Collect baseline data – Set target values for each KPI Balance Interactive Inc. www.BalanceInteractive.com
- 7. Balance Interactive Inc. www.BalanceInteractive.com
- 11. TRAFFIC SOURCES
- 12. VISITOR BEHAVIOR
- 14. KEYWORDS
- 15. CONTENT
- 16. LANDING PAGES
- 17. GOAL ACHIEVEMENT
- 18. GOAL ACHIEVEMENT, PART II
- 19. QUESTIONS?