Google Coping with Change
Download as PPTX, PDF1 like478 views
Google is constantly changing its algorithms in ways that can impact businesses. The document discusses some of Google's major changes like Google Places, Local Results packs, and Google Maps place pages. It also explains updates like Panda and the introduction of Google+, advising businesses to create high quality content and listings to stay relevant amid Google's changes. The key recommendation is for businesses to monitor their online presence actively and focus on delivering the best experience for users.
Google Coping with Change
- 1. Google - Coping with Change
- 2. OR “Are You There Google? It’s Me, Margaret”
- 3. Evan Lacivita SEO (Search Engine Optimizer)
- 4. What am I talking about? • Google, and how it changes • How those changes can affect you • What you can do about it
- 5. Why is this important? • Because it’s Google • Because it’s your Business • Because it will keep changing
- 6. Search Market Share 65.4% Google The Others Data provided by ComScore
- 7. What are some major Google changes?
- 9. Google Local Result: The 7 Pack
- 10. Google Local Result: The 2 Pack
- 11. Google Local Result: The Hybrid
- 12. Google Maps: The Place Page
- 13. 20% of Google Searches Are Local (40% on Mobile) - Marissa Mayer of Google
- 14. What Should You Do? • Create a Google Places listing • Claim your listing • Fill out your listing completely • Encourage reviews on your listing
- 15. Panda
- 16. Wait, Panda?
- 17. What’s Panda? • Update to Google’s algorithm (Feb 2011) • “Low Quality” sites drop in the rankings • Affects entire site, not just the page • Looks at site’s content, load speed, design, etc.
- 18. Intended to hit spam sites that were crowding the rankings, it dramatically altered the results page and profoundly affected the internet. It has been improved and updated regularly, and will continue to be updated.
- 19. What Should You Do? • Original, high quality content for entire site • Cater to the user’s needs • Cut out shallow pages, remove excess • Ensure entire site functions, loads quickly
- 20. Watch out for: Future Pandas Google is likely to further refine the way it evaluates backlinks Ensure you have relevant backlinks from high quality sites
- 21. Google +
- 22. What is it? Google’s Social Media platform Profiles Friends Updates Sharing +1s (similar to likes) It’s like facebook, but it’s Google
- 23. Google+ Facts • Launched June 28, 2011 as invitation-only • Reached 10 million users in 16 days • Opened to the public Sept 20, 2011 • 62 million users as of Dec 27, 2011
- 24. So What? • Free pages for businesses • +1’s are currently visible in search results • Increased integration with Google is likely • Estimated to reach 400 million users in 2012 (lofty)
- 26. What Should You Do? • Make a Google+ account • Create a business page • Monitor it, keep it updated as necessary • Don’t Panic
- 27. Google – Ever Changing
- 28. What Should You Do? Google wants to deliver their users the best results. Be the best result.