Google Design Sprint - Case-Study by MAK3it
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MAK3IT conducted a Google Design Sprint to test whether it is an effective method for identifying problems and testing solutions. Over five days, the team generated many ideas but the "great" idea was rejected by customers. However, they validated learning about the problem and generated new solution ideas for future sprints. The sprint showed that good facilitation, the right team composition, and focus are keys to success with the Google Design Sprint method.
Google Design Sprint - Case-Study by MAK3it
- 1. MAK3IT „EXPERIMENT PICKER“ CASE: GOOGLE DESIGN SPRINT
- 2. CHALLENGE MAK3itwants to build a solution which helps product teams and productcoachesto pick the right experimentsfor the testing of theirown ideas. Further, we want to test whetherGoogle Design Sprint is a good sprint method
- 4. RESULTS • Enormous outputin just 5 days • Feedback:the “great“ idea was rejected by the potential customers • However,ideasfor new solutionsfor a following sprinthave been generated • Huge amountof validated learningsespecially with regard to the problem • Good facilitation isthe key for a successful sprint • The rigth team composition and concentrating 100%on the sprint is extremely important
- 5. MONDAY: FORM THE BASIS • Get together& roles • Long-term goal • Critical questions • Draw a process card • Talk to experts • „How mightwe?“- questionsQ&A • Choose target customers Kick-off, knowhowsessions, challenge & goal
- 6. THUESDAY: GENERATE SOLUTIONS • Flashlightdemosand napkin sketches of existing solutions as means of inspiration • Division oftasks • 4-step sketch process & idea generation • Appointmin.5 customer interviews Inspiration, challenging, meetings with potential customers for Friday
- 7. WEDNESDAY: DECIDE • Do the „solution gallery“ round tour • Set focus points • Quick feedback& decision round • Choose a fake name • Division oftasks • Design the story board Present solutions, assess & choose, design the story board
- 8. THURSDAY: PREPARE THE TEST • Choose the right tool • Task division • Conducta test-rehearsal • Finalise the test preparations • Create the interview script Embrace “Fake it“-philosphy, desgin a realistic front-end
- 9. FRIDAY: CONDUCT THE TEST • Prepare the test room(s) • Conduct5 tests and documentthe results immediately • Look for patterns • Decide on next steps Interview customers, record reacrions, decision & next steps
- 10. GOOGLE DESIGN SPRINT EXPERIMENT SPRINT
- 11. INNOVATE LIKE GOOGLE • In the last couple of yearsGoogle Ventureshelped hundredsof startups and established organisations(e.g Airbnb & Slack) to identify problems and test solutionsby conducting the so- called „Google Design Sprints“ • In 2016 Google published a bookabout their5-day sprint process • MAK3itis one of the first team in Europe to implementthe Google Sprint process
- 12. DESIGN SPRINT DETAILS • The goalof the sprint is to identifyandunderstandcustomer needsand problemsandto continuouslytest newsolutionswithin 5-daycycles • The intensiveworkis conductedin 4 - 6-headedteams alongwith an experiencedMAK3it facilitator • Option: Dependingon yourdemand(e.g. forIT-specialists, designers, marketing, etc.)MAK3it experts couldadditionallycontributeto the projectas fulltime team members • 5 days, fulltime, dailyfrom 10am to 5pm
- 13. MAK3IT „EXPERIMENT PICKER“ CASE: GOOGLE DESIGN SPRINT
- 14. CHALLENGE MAK3itwants to build a solution which helps product teams and productcoachesto pick the right experimentsfor the testing of theirown ideas. Further, we want to test whetherGoogle Design Sprint is a good sprint method
- 16. RESULTS • Enormous outputin just 5 days • Feedback:the “great“ idea was rejected by the potential customers • However,ideasfor new solutionsfor a following sprinthave been generated • Huge amountof validated learningsespecially with regard to the problem • Good facilitation isthe key for a successful sprint • The rigth team composition and concentrating 100%on the sprint is extremely important
- 17. MONDAY: FORM THE BASIS • Get together& roles • Long-term goal • Critical questions • Draw a process card • Talk to experts • „How mightwe?“- questionsQ&A • Choose target customers Kick-off, knowhowsessions, challenge & goal
- 18. THUESDAY: GENERATE SOLUTIONS • Flashlightdemosand napkin sketches of existing solutions as means of inspiration • Division oftasks • 4-step sketch process & idea generation • Appointmin.5 customer interviews Inspiration, challenging, meetings with potential customers for Friday
- 19. WEDNESDAY: DECIDE • Do the „solution gallery“ round tour • Set focus points • Quick feedback& decision round • Choose a fake name • Division oftasks • Design the story board Present solutions, assess & choose, design the story board
- 20. THURSDAY: PREPARE THE TEST • Choose the right tool • Task division • Conducta test-rehearsal • Finalise the test preparations • Create the interview script Embrace “Fake it“-philosphy, desgin a realistic front-end
- 21. FRIDAY: CONDUCT THE TEST • Prepare the test room(s) • Conduct5 tests and documentthe results immediately • Look for patterns • Decide on next steps Interview customers, record reacrions, decision & next steps