Grant mac presentation
- 1. Mealshare Grant MacEwan Marketing Class Should you specify which marketing class for each presentation?
- 2. Buy one, give one. What is Mealshare? • New Non Profit • “Our goal is to provide as many meals as possible to people in need” • Partnerships with restaurants • Partnerships with charities • Buy one, give one • Our Team: Andrew, Jeremy, Derek, Board of Advisors Mealshare - DEYA Entrepreneurship Fellowship Pitch 2
- 3. Buy one, give one. Problem, Opportunity, Result • The Problem: Food Security • 870 million chronically undernourished (1 in 8) • 900,000 assisted by foodbanks in Canada each month (1/50) • Use of foodbanks & shelters is increasing • Financial support for these facilities is a constant struggle • The Opportunity: Few Value-Aligning Purchasing Options • Increasingly, customers are looking for ways to align their purchases with their values • Examples: organic meat, recycled toys, local produce, LEED buildings • The Result: Mealshare • A Philanthropic passive giving option for food I didn’t like the word “passive” here. Derek’s slide. Mealshare - DEYA Entrepreneurship Fellowship Pitch 3
- 4. Buy one, give one. Mealshare Operations • Mealshare is not a handout • Value proposition • Provide marketing for restaurants • Customer experience • Attractive alternative • Donations • Advertising Presence at Events Social Media PR Media Website Mealshare - DEYA Entrepreneurship Fellowship Pitch
- 5. Buy one, give one. Financials • Mealshare will be successful on volume • Mealshare income is split • Purchasing meals • Marketing • Salaries • Other business expenses Mealshare - DEYA Entrepreneurship Fellowship Pitch
- 6. Buy one, give one. Whats happening now? • How did we get here? • Operating in 8 restaurants in 3 cities • Expanding to Victoria in early November • Adding 4 or 5 new restaurants in each city in late November Mealshare - DEYA Entrepreneurship Fellowship Pitch
- 7. Buy one, give one. Our Vision A world where it is easy to share food with those less fortunate and every person’s basic nutritional needs are met as a result Practially: • Prove concept (summer) • Improve branding and website • Expand rapidly in BC and Alberta • Develop expansion model across the rest of Canada • US/global expansion X 500 X 500 Mealshare - DEYA Entrepreneurship Fellowship Pitch 7
- 8. Buy one, give one. Here’s where you come in! Strategic Marketing • Mealshare needs to attract chains • Timeline on approaching chains (January) • Chain Restaurants • Differences between from independent restaurants? • What value to they want? What can we offer them? • Their response to Mealshare? Will they want to test it in one location? • Standard process used when adopting new ideas? Decision makers? • Who are our targets? Why? … Cactus Club? Earls? Boston Pizza? Hudsons? • Develop a comprehensive marketing approach and the necessary materials to attract chains to Mealshare
- 9. Buy one, give one. Some Exciting News • Young & fast organization - Your ideas/project will be integrated into our strategy the day you submit! • Funding in place for implementation and resources • I am very accessible! Email, Text, Phone, Skype, Coffee • We’re growing fast, looking for talent over the next year Mealshare - DEYA Entrepreneurship Fellowship Pitch 9
- 10. Buy one, give one. Here’s where you come in! Marketing Metrics We are a bit lost on valuing our promotional efforts for partner restaurants… • Help us put a value on the promotion: • Media (radio, tv, newspaper) • Mealshare Experience • Social Media • Website hit • General Questions: • Are we Retention marketing or Acquisition marketing? What do restaurants focus on? • Do we help Retain lifelong customers? Value of this? • Deliverables: • Template/Format to report value to partner restaurants (monthly) • Recommendations to improve value delivered
- 11. Buy one, give one. Some Exciting News • Young & Fast organization --- Your ideas/project will become our strategy the next day! • Funding in place for implementation and resources • I am very accessible! Email, Text, Phone, Skype, Coffee • We’re growing fast, looking for talent over the next year Mealshare - DEYA Entrepreneurship Fellowship Pitch 11
- 12. Buy one, give one. Here’s where you come in! Marketing Research • Who competes with Mealshare? • Traditional Advertising • Newspaper, radio, tv, magazines • Newer forms of advertising – groupon, team buy, Social Media options • Menu and Ingredient focused • Organic Items on menu, • Sustainable ingredients -- ‘Oceanwise’ • Charitable Giving • Straight Monthly Donations • Giving Giftcards and merchandise for silent auctions etc • Streetwise program • What’s the Industry like? • What is the leading option from above? • What is the best return for restaurants money? • How do we make Mealshare better? • Develop a competitive analysis for Mealshare. • Recommend ways to enhance Mealshare
- 13. Buy one, give one. Some Exciting News • Young & Fast organization --- Your ideas/project will become our strategy the next day! • Funding in place for implementation and resources • I am very accessible! Email, Text, Phone, Skype, Coffee • We’re growing fast, looking for talent over the next year Mealshare - DEYA Entrepreneurship Fellowship Pitch 13