Graphic Use Policy
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This document outlines a graphic use policy to maintain consistent branding. It defines the organization's signature, including the symbol, wordmark and tagline. It specifies how the signature and brand messages can be used on communications, collateral, websites and additional cases. Exceptions to the policy require approval from the Director of Marketing.
Graphic Use Policy
- 1. Graphic Use Policy Purpose Use this tool to draft a Graphic Use Policy in order to maintain consistent messaging throughout the Organization. Table of Contents 1.0 Introduction and Purpose 2.0 Definitions 3.0 Signature 4.0 Brand Messages 5.0 Company Name 6.0 Marketing Collateral 7.0 Web Sites 8.0 Additional Use Cases 9.0 External Authorization
- 2. 1.0 Introduction and Purpose This policy sets forth the approved usage of the Organization’s signature for communications in Print, Web and Electronic form. Adherence to these guidelines will protect the integrity of our visual identity and ensure the consistency in our communications that will support our growing reputation. 2.0 Definitions Add as required. 3.0 Signature The graphic identity of the Organization is embodied in the official signature, which includes the symbol (provide description), the wordmark (provide description) and the tagline (provide description). The symbol and wordmark must always be used together on any official communications. Whenever possible, the logo version with the tagline must be used. 4.0 Brand Messages The core messages embody the key strengths and differentiating features of this Organization. The following conditions must be met in all communications: 4.1 Include the Organization’s name and logo must be a major element on all printed or electronic materials originating from the Corporate Office or its distant site offices. Use only the official high-resolution graphics files available at: (Provide Location Here – Usually a URL) Scanned or low-resolution versions of the logo are not permitted. 4.2 Maintain the integrity of the logo without embellishment or change. Do not break apart or remove individual pieces of the logo. When reducing or enlarging the
- 3. logo, make certain to maintain the proportions. Only in rare instances should the logo be used smaller than one inch wide. 4.3 As a general rule, do not combine the Organization’s logo with other logos. 4.4 Do not create new logos for affiliated Organization’s, whether such logos are based on the Organization’s logo or are entirely new logos. 4.5 Use the Organization’s official colors: Use the Pantone Matching System (PMS) to outline acceptable colors. 4.6 Do not rotate or skew the logo. 4.7 Do not wrap text around the logo. All uses of the new Company Logo must be reviewed and approved by the Director of Marketing and Communications. 5.0 Company Name When referring to the Organization, "Company X" must be used. To clarify our location, "Company X at Location Y" or "Company X in Location Y" can be used. 6.0 Collateral 6.0 Letterheads, Business Cards and Other A common letterhead, envelope and business card format maintains visual unity and communicates information clearly. The letterhead must contain the Organization’s signature in the upper left hand corner and the tagline across the bottom. Requests to use additional or alternate slogans specific to the departmental unit must be referred to the Director of Marketing. The typeface for letterhead address information is (insert font type here), which complements the signature typeface (insert font type here).
- 4. The return address on envelopes must appear beside the Organization’s signature. Two-color stationery is designed for formal correspondence, mostly to external audiences. It is not advised for internal communications or for those messages that are likely to be copied or faxed. Departments may elect to utilize one-color envelopes to accompany two-color stationary. The primary paper for the Organization’s stationery and envelopes is (insert paper type here), in the Organization’s official colors: Pantone Matching System (PMS) colors (PMS X and PMS Y). Provide examples below: 6.1 Mailing Labels, Forms and Envelopes The Organization’s signature must appear on all internal and external communications pieces, including mailing labels, forms, special envelopes, nametags and other items. 6.2 Publications & Whitepapers The Organization’s signature must appear on all publications and whitepapers. 7.0 Websites The Organization’s branded Web template must be used for all Web pages of units designated as being core brands or brand extensions. The branded Web templates are integrated with style sheets that control the formatting of certain display standards and neither the style sheets nor the template graphics must be modified to create unauthorized format variations. 8.0 Additional Use Cases
- 5. The Department of Marketing regulates, promotes and protects the use of the Organization’s name and identity. This includes granting approval for outside vendors to use the many registered marks of the Organization such as logos and identifying names. Any merchandise bearing the Organization’s name and logos must receive prior approval from the Director of Marketing. 9.0 Exemptions Rare exceptions will be made to the Graphics Use Policy. Groups who wish to exclude the logo, minimize the logo, or combine the logo with another must submit a request in writing to the Director of Marketing using Demand Metric’s Graphic Policy Exemption Form. To be considered for exemption, reasons must be clearly and specifically identified. Each application will be considered by the Director of Marketing and Branding Manager.