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Growing IT Green




             AM3 Proprietary   1
Cloud Computing & Green IT




         Al Muller CEO AM3 Technologies
Agenda
Introduction – AM3 Technologies

Cloud Computing – What Is It?
         Introductory Video
         SaaS, PaaS, IaaS
          Multi-tenancy & Virtualization
         Questions

Cloud Computing Implications
          Green IT – Carbon footprint reduction
          Security
          Getting into the Cloud
         Questions

Future: Mobile Revolution
            Handheld Devices: iPhone, iPad, Android




                                                                         3

                                                       AM3 Proprietary
AM3 Technologies Overview




                                        4

                      AM3 Proprietary
AM3 Technologies
AM3 Technologies is a full-service cloud service provider specializing
in small and medium business solutions.

AM3 Technologies has over 7
years of experience with
virtualization and cloud
computing technologies.



AM3 Founder has published
two books and numerous
white papers on virtualization
and has established himself
as a thought-leader.




                                 AM3 Proprietary                         5
Agenda
Introduction – AM3 Technologies

Cloud Computing – What Is It?
         Introductory Video
         SaaS, PaaS, IaaS
          Multi-tenancy & Virtualization
         Questions

Cloud Computing Implications
          Green IT – Carbon footprint reduction
          Security
          Getting into the Cloud
         Questions

Future: Mobile Revolution
            Handheld Devices: iPhone, iPad, Android




                                                                         6

                                                       AM3 Proprietary
Cloud Computing – What Is It
    Role Intro Video




                       AM3 Proprietary   7
Agenda
Introduction – AM3 Technologies

Cloud Computing – What Is It?
         Introductory Video
         SaaS, PaaS, IaaS
          Multi-tenancy & Virtualization
         Questions

Cloud Computing Implications
          Green IT – Carbon footprint reduction
          Security – Intellectual Property
          Getting into the Cloud
         Questions

Future: Mobile Revolution
            Handheld Devices: iPhone, iPad, Android




                                                                         8

                                                       AM3 Proprietary
Cloud Computing -- SaaS
 SaaS -- Software as a Service

 • Examples -- Salesforce.com, LegalZoom, AM3 Technologies
 • SaaS provides a software package as a service over the internet
 and generally has a monthly or annual fee – Pay as You Go model

 • SaaS Benefits
           Reduce/eliminate Pay to Own/lease software
           Automatic upgrades, generally
           Reduce application management costs
           Rapid scalability




                             AM3 Proprietary                         9
Cloud Computing -- IaaS
 IaaS -- Infrastructure as a Service

 • Examples – AM3 Technologies Amazon Terremark
 • IaaS provides computer infrastructure, typically a virtualized
 computing platform delivered over the Internet/Intranet as a service

 • You no longer purchase servers, software, data center space
 or network equipment, but instead you buy/rent those resources as
 a fully outsourced service.

 • IaaS Benefits
           The service is typically billed on a utility computing
          basis
          Improve computer resource efficiency and pay for only
          what you need
           Automatic upgrades, generally
           Improve service provisioning and time-to-market




                               AM3 Proprietary                          10
Cloud Computing -- PaaS
 PaaS – Platform as a Service

 • Examples – VMware, EC2, Azure, Xen
 • PaaS provides a virtualized platform such as VMware to run
 servers, desktops and their associated applications and services.

 • The selection of a PaaS provider should be decided based on the
 overall needs of your environment (basically what applications
 and operating systems you want to run) and the extensibility of
 the platform itself.

 • PaaS Benefits
          Similar to IaaS and SaaS – Pay as you go
          A good PaaS provider allows for a large array of OSes
         and apps to be ran in the cloud




                                AM3 Proprietary                      11
Cloud Basics Questions?




                                            12

                          AM3 Proprietary
Agenda
Introduction – AM3 Technologies

Cloud Computing – What Is It?
         Introductory Video
         SaaS, PaaS, IaaS
          Multi-tenancy & Virtualization
         Questions

Cloud Computing Implications
          Green IT – Carbon footprint reduction
          Security
          Getting into the Cloud
         Questions

Future: Mobile Revolution
            Handheld Devices: iPhone, iPad, Android




                                                                         13

                                                       AM3 Proprietary
Multi-tenancy




                                  14

                AM3 Proprietary
Multi-tenancy Architecture




                AM3 Proprietary   15
Multi-tenancy Security Isolation




                     AM3 Proprietary   16
Multi-tenancy Questions?




                                         17

                       AM3 Proprietary
Agenda
Introduction – AM3 Technologies

Cloud Computing – What Is It?
         Introductory Video
         SaaS, PaaS, IaaS
          Multi-tenancy & Virtualization
         Questions

Cloud Computing Implications
          Green IT – Carbon footprint reduction
          Security
          Getting into the Cloud
         Questions

Future: Mobile Revolution
            Handheld Devices: iPhone, iPad, Android




                                                                         18

                                                       AM3 Proprietary
Questions?




                               19

             AM3 Proprietary
Agenda
Introduction – AM3 Technologies & Cloud.org

Cloud Computing – What Is It?
         Introductory Video
         SaaS, PaaS, IaaS
          Multi-tenancy & Virtualization
         Questions

Cloud Computing Implications
          Green IT – Carbon footprint reduction
          Security
          Getting into the Cloud
         Questions

Future: Mobile Revolution
            Handheld Devices: iPhone, iPad, Android




                                                                         20

                                                       AM3 Proprietary
Green I.T.




                               21

             AM3 Proprietary
Green I.T.

      I.T. Energy Consumption

•EPA Report 109-431 states that by 2011, the
cost to power a server over its 3 year lifespan will
be 3 times the cost of the server itself.


• Cloud computing removes the server hardware
from your physical environment and all associated
energy and cooling costs.




                                     AM3 Proprietary   22
Green I.T.
    Utilization Rates
• On average computers utilize only
10-15% of their computing
resources.

• Cloud computing utilizes
~65-85% of its resources, creating
a more efficient environment.

• This utilization rate allows a cloud computing
environment to run the same services on less
physical hardware, significantly reducing energy
consumption.




                                  AM3 Proprietary   23
Green I.T.

The End of the Desktop Computer

• The average desktop computer consumes 85-100 watts
of electricity and has a lifespan of 3-4 years.

• A Thin Client with attached monitor only consumes 13.2
watts of electricity and has a lifespan of 6-7 years.

• Cloud computing allows organizations to replace energy
consuming desktops with Thin Client access points,
reducing energy consumption by approximately 85%.

•AM3 Technologies is the only San Diego cloud
computing provider specializing and offering virtual
desktop infrastructure



                                                           24
                                 AM3 Proprietary
Green I.T.

AM3 has partnered with SDG&E to Promote Green I.T.
and Cloud Computing

•Energy-Efficiency = Green, as in $$$$$$$$

•Taking advantage of what you’re already paying into
-- Public Purpose Programs (PPP)

• Instant savings through SDG&E’s rebates &
incentives

• Long-term savings through productivity and
increased efficiency




                                                       25
                                 AM3 Proprietary
Green I.T. Questions?




                                          26

                        AM3 Proprietary
Agenda
Introduction – AM3 Technologies & Cloud.org

Cloud Computing – What Is It?
         Introductory Video
         SaaS, PaaS, IaaS
          Multi-tenancy & Virtualization
          Legal Community Impact
         Questions

Cloud Computing Implications
          Green IT – Carbon footprint reduction
          Security
          Getting into the Cloud
         Questions

Future: Mobile Revolution
            Handheld Devices: iPhone, iPad, Android




                                                                         27

                                                       AM3 Proprietary
Cloud Security




                                   28

                 AM3 Proprietary
Cloud Security




                               29
             AM3 Proprietary
Hypervisor Maturity




This small piece of software basically runs a
good portion of any cloud – ensure it has
passed rigorous testing.




                                                30
                       AM3 Proprietary
Billing

Billing can be confusing, especially if your not I.T. savvy.
Know what your paying.




           AM3 Technologies has a very simplified billing model




                                                                  31
                               AM3 Proprietary
Security Questions




                                       32

                     AM3 Proprietary
Agenda
Introduction – AM3 Technologies & Cloud.org

Cloud Computing – What Is It?
         Introductory Video
         SaaS, PaaS, IaaS
          Multi-tenancy & Virtualization
          Legal Community Impact
         Questions

Cloud Computing Implications
          Green IT – Carbon footprint reduction
          Security – Intellectual Property
          Getting into the Cloud
         Questions

Future: Mobile Revolution
            Handheld Devices: iPhone, iPad, Android




                                                                         33

                                                       AM3 Proprietary
How to Get Into the Cloud
-- Project Methodology




                                              34

                            AM3 Proprietary
Virtualization Engagement Process
                                 Overview (ADIS)
         Assessment and Planning
         •   Gather business and technical requirements for cloud solution
1
         •   Analyze infrastructure utilization statistics
         •   Assess customer readiness


         Design
2        •   Cloud design for client, hosted and/or Disaster Recovery solutions
         •   Migration Solution to include eP2V, virtual-to-virtual, file-to-virtual migrations


         Implementation
         •   Generate Implementation documentation to support PoC or full implementation
3
         •   Work with customer to ease cloud adoption
         •   Utilize testing to ensure success and customer satisfaction

         Support
         •    24x7x365 support
4        •    Remote access for our clients
         •    Monthly service contracts available




    35
Getting Into the Cloud - Questions




                                           36

                         AM3 Proprietary
Agenda
Introduction – AM3 Technologies & Cloud.org

Cloud Computing – What Is It?
         Introductory Video
         SaaS, PaaS, IaaS
          Multi-tenancy & Virtualization
          Legal Community Impact
         Questions

Cloud Computing Implications
          Green IT – Carbon footprint reduction
          Security – Intellectual Property
          Getting into the Cloud
         Questions

Future: Mobile Revolution
            Handheld Devices: iPhone, iPad, Android




                                                                         37

                                                       AM3 Proprietary
The Future of the Cloud -- Mobility




                                           38

                         AM3 Proprietary
Cloud Computing Future -- Mobility
     iPad Demonstration




                          AM3 Proprietary   39
Cloud Computing Future -- Mobility
     The number of mobile devices is increasing more than
     any other I.T. device




                         AM3 Proprietary                    40
Cloud Computing Future -- Mobility
     Leave your data where it should be – in the Data Center




                          AM3 Proprietary                      41
Cloud Computing Future -- Mobility
     …but access it anywhere.
     Your cloud provider should provide support for all major
     mobile devices.




                           AM3 Proprietary                      42
Questions and Answers




                                          43

                        AM3 Proprietary

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Green IT/Cloud Computing

  • 1. Growing IT Green AM3 Proprietary 1
  • 2. Cloud Computing & Green IT Al Muller CEO AM3 Technologies
  • 3. Agenda Introduction – AM3 Technologies Cloud Computing – What Is It? Introductory Video SaaS, PaaS, IaaS  Multi-tenancy & Virtualization Questions Cloud Computing Implications  Green IT – Carbon footprint reduction  Security  Getting into the Cloud Questions Future: Mobile Revolution  Handheld Devices: iPhone, iPad, Android 3 AM3 Proprietary
  • 4. AM3 Technologies Overview 4 AM3 Proprietary
  • 5. AM3 Technologies AM3 Technologies is a full-service cloud service provider specializing in small and medium business solutions. AM3 Technologies has over 7 years of experience with virtualization and cloud computing technologies. AM3 Founder has published two books and numerous white papers on virtualization and has established himself as a thought-leader. AM3 Proprietary 5
  • 6. Agenda Introduction – AM3 Technologies Cloud Computing – What Is It? Introductory Video SaaS, PaaS, IaaS  Multi-tenancy & Virtualization Questions Cloud Computing Implications  Green IT – Carbon footprint reduction  Security  Getting into the Cloud Questions Future: Mobile Revolution  Handheld Devices: iPhone, iPad, Android 6 AM3 Proprietary
  • 7. Cloud Computing – What Is It Role Intro Video AM3 Proprietary 7
  • 8. Agenda Introduction – AM3 Technologies Cloud Computing – What Is It? Introductory Video SaaS, PaaS, IaaS  Multi-tenancy & Virtualization Questions Cloud Computing Implications  Green IT – Carbon footprint reduction  Security – Intellectual Property  Getting into the Cloud Questions Future: Mobile Revolution  Handheld Devices: iPhone, iPad, Android 8 AM3 Proprietary
  • 9. Cloud Computing -- SaaS SaaS -- Software as a Service • Examples -- Salesforce.com, LegalZoom, AM3 Technologies • SaaS provides a software package as a service over the internet and generally has a monthly or annual fee – Pay as You Go model • SaaS Benefits  Reduce/eliminate Pay to Own/lease software  Automatic upgrades, generally  Reduce application management costs  Rapid scalability AM3 Proprietary 9
  • 10. Cloud Computing -- IaaS IaaS -- Infrastructure as a Service • Examples – AM3 Technologies Amazon Terremark • IaaS provides computer infrastructure, typically a virtualized computing platform delivered over the Internet/Intranet as a service • You no longer purchase servers, software, data center space or network equipment, but instead you buy/rent those resources as a fully outsourced service. • IaaS Benefits  The service is typically billed on a utility computing basis Improve computer resource efficiency and pay for only what you need  Automatic upgrades, generally  Improve service provisioning and time-to-market AM3 Proprietary 10
  • 11. Cloud Computing -- PaaS PaaS – Platform as a Service • Examples – VMware, EC2, Azure, Xen • PaaS provides a virtualized platform such as VMware to run servers, desktops and their associated applications and services. • The selection of a PaaS provider should be decided based on the overall needs of your environment (basically what applications and operating systems you want to run) and the extensibility of the platform itself. • PaaS Benefits  Similar to IaaS and SaaS – Pay as you go  A good PaaS provider allows for a large array of OSes and apps to be ran in the cloud AM3 Proprietary 11
  • 12. Cloud Basics Questions? 12 AM3 Proprietary
  • 13. Agenda Introduction – AM3 Technologies Cloud Computing – What Is It? Introductory Video SaaS, PaaS, IaaS  Multi-tenancy & Virtualization Questions Cloud Computing Implications  Green IT – Carbon footprint reduction  Security  Getting into the Cloud Questions Future: Mobile Revolution  Handheld Devices: iPhone, iPad, Android 13 AM3 Proprietary
  • 14. Multi-tenancy 14 AM3 Proprietary
  • 15. Multi-tenancy Architecture AM3 Proprietary 15
  • 16. Multi-tenancy Security Isolation AM3 Proprietary 16
  • 17. Multi-tenancy Questions? 17 AM3 Proprietary
  • 18. Agenda Introduction – AM3 Technologies Cloud Computing – What Is It? Introductory Video SaaS, PaaS, IaaS  Multi-tenancy & Virtualization Questions Cloud Computing Implications  Green IT – Carbon footprint reduction  Security  Getting into the Cloud Questions Future: Mobile Revolution  Handheld Devices: iPhone, iPad, Android 18 AM3 Proprietary
  • 19. Questions? 19 AM3 Proprietary
  • 20. Agenda Introduction – AM3 Technologies & Cloud.org Cloud Computing – What Is It? Introductory Video SaaS, PaaS, IaaS  Multi-tenancy & Virtualization Questions Cloud Computing Implications  Green IT – Carbon footprint reduction  Security  Getting into the Cloud Questions Future: Mobile Revolution  Handheld Devices: iPhone, iPad, Android 20 AM3 Proprietary
  • 21. Green I.T. 21 AM3 Proprietary
  • 22. Green I.T. I.T. Energy Consumption •EPA Report 109-431 states that by 2011, the cost to power a server over its 3 year lifespan will be 3 times the cost of the server itself. • Cloud computing removes the server hardware from your physical environment and all associated energy and cooling costs. AM3 Proprietary 22
  • 23. Green I.T. Utilization Rates • On average computers utilize only 10-15% of their computing resources. • Cloud computing utilizes ~65-85% of its resources, creating a more efficient environment. • This utilization rate allows a cloud computing environment to run the same services on less physical hardware, significantly reducing energy consumption. AM3 Proprietary 23
  • 24. Green I.T. The End of the Desktop Computer • The average desktop computer consumes 85-100 watts of electricity and has a lifespan of 3-4 years. • A Thin Client with attached monitor only consumes 13.2 watts of electricity and has a lifespan of 6-7 years. • Cloud computing allows organizations to replace energy consuming desktops with Thin Client access points, reducing energy consumption by approximately 85%. •AM3 Technologies is the only San Diego cloud computing provider specializing and offering virtual desktop infrastructure 24 AM3 Proprietary
  • 25. Green I.T. AM3 has partnered with SDG&E to Promote Green I.T. and Cloud Computing •Energy-Efficiency = Green, as in $$$$$$$$ •Taking advantage of what you’re already paying into -- Public Purpose Programs (PPP) • Instant savings through SDG&E’s rebates & incentives • Long-term savings through productivity and increased efficiency 25 AM3 Proprietary
  • 26. Green I.T. Questions? 26 AM3 Proprietary
  • 27. Agenda Introduction – AM3 Technologies & Cloud.org Cloud Computing – What Is It? Introductory Video SaaS, PaaS, IaaS  Multi-tenancy & Virtualization  Legal Community Impact Questions Cloud Computing Implications  Green IT – Carbon footprint reduction  Security  Getting into the Cloud Questions Future: Mobile Revolution  Handheld Devices: iPhone, iPad, Android 27 AM3 Proprietary
  • 28. Cloud Security 28 AM3 Proprietary
  • 29. Cloud Security 29 AM3 Proprietary
  • 30. Hypervisor Maturity This small piece of software basically runs a good portion of any cloud – ensure it has passed rigorous testing. 30 AM3 Proprietary
  • 31. Billing Billing can be confusing, especially if your not I.T. savvy. Know what your paying. AM3 Technologies has a very simplified billing model 31 AM3 Proprietary
  • 32. Security Questions 32 AM3 Proprietary
  • 33. Agenda Introduction – AM3 Technologies & Cloud.org Cloud Computing – What Is It? Introductory Video SaaS, PaaS, IaaS  Multi-tenancy & Virtualization  Legal Community Impact Questions Cloud Computing Implications  Green IT – Carbon footprint reduction  Security – Intellectual Property  Getting into the Cloud Questions Future: Mobile Revolution  Handheld Devices: iPhone, iPad, Android 33 AM3 Proprietary
  • 34. How to Get Into the Cloud -- Project Methodology 34 AM3 Proprietary
  • 35. Virtualization Engagement Process Overview (ADIS) Assessment and Planning • Gather business and technical requirements for cloud solution 1 • Analyze infrastructure utilization statistics • Assess customer readiness Design 2 • Cloud design for client, hosted and/or Disaster Recovery solutions • Migration Solution to include eP2V, virtual-to-virtual, file-to-virtual migrations Implementation • Generate Implementation documentation to support PoC or full implementation 3 • Work with customer to ease cloud adoption • Utilize testing to ensure success and customer satisfaction Support • 24x7x365 support 4 • Remote access for our clients • Monthly service contracts available 35
  • 36. Getting Into the Cloud - Questions 36 AM3 Proprietary
  • 37. Agenda Introduction – AM3 Technologies & Cloud.org Cloud Computing – What Is It? Introductory Video SaaS, PaaS, IaaS  Multi-tenancy & Virtualization  Legal Community Impact Questions Cloud Computing Implications  Green IT – Carbon footprint reduction  Security – Intellectual Property  Getting into the Cloud Questions Future: Mobile Revolution  Handheld Devices: iPhone, iPad, Android 37 AM3 Proprietary
  • 38. The Future of the Cloud -- Mobility 38 AM3 Proprietary
  • 39. Cloud Computing Future -- Mobility iPad Demonstration AM3 Proprietary 39
  • 40. Cloud Computing Future -- Mobility The number of mobile devices is increasing more than any other I.T. device AM3 Proprietary 40
  • 41. Cloud Computing Future -- Mobility Leave your data where it should be – in the Data Center AM3 Proprietary 41
  • 42. Cloud Computing Future -- Mobility …but access it anywhere. Your cloud provider should provide support for all major mobile devices. AM3 Proprietary 42
  • 43. Questions and Answers 43 AM3 Proprietary