Gridley's Mobile Industry Overview

Mobile Industry Overview
“Getting Smart About Smartphones”

April 2011
First Published in April 2010

A Word from Gridley & Company, LLC
We’ve all heard it before, but this year truly is the year of mobile. With an
unprecedented explosion of smartphones in the market (and still rapidly growing),
consumers are finding new ways to obtain information, stay connected with each
other, and communicate their needs. In our mobile industry overview, we lay out
just how vast the mobile world is, the many opportunities in different areas of the
mobile ecosystem, and key players to keep in mind.

We hope you enjoy this comprehensive industry overview and our perspectives.
Please give us a call to discuss the content of this presentation.

Linda Gridley
President & CEO
linda.gridley@gridleyco.com
212-400-9710

Karen Yau Smith Pratik Patel
Vice President Vice President
karen.smith@gridleyco.com pratik.patel@gridleyco.com
212-400-9718 212-400-9712

2

Table of Contents
I. Mobile Internet Ecosystem Industry Overview

II. Mobile Services

A. Mobile Marketing Services

B. Mobile Commerce/Payments

C. Mobile Analytics

D. Mobile Social

E. Mobile Content

Appendix:

A. Gridley & Company LLC Overview

3

I. Mobile Internet Ecosystem
Industry Overview

4

Global Mobile Internet Ecosystem Poised for
Breakout Growth
• Global mobile internet ecosystem expected to grow to at a 17% CAGR to $509
billion by 2013

– Mobile online advertising expected be fastest growing segment at 50% CAGR
– U.S. mobile internet revenue trails the rest of the world, but is positioned to catch up
fast
Global Mobile Revenue by Category
($ in billions)
08-13E
2007E 2008E 2009E 2010E 2011E 2012E 2013E CAGR
Mobile Data Access $167 $200 $237 $276 $317 $358 $401 15%
Y/Y Growth -- 20% 18% 16% 15% 13% 12%

Mobile Online Commerce $21 $27 $34 $42 $51 $59 $68 20%
Y/Y Growth -- 30% 26% 24% 20% 17% 15%

Mobile Paid Services $6 $8 $10 $13 $17 $20 $24 25%
Y/Y Growth -- 35% 30% 28% 25% 22% 20%

Mobile Advertising $1 $2 $3 $5 $8 $11 $15 50%
Y/Y Growth -- 50% 60% 60% 55% 40% 35%

Global Mobile Revenue $195 $237 $284 $336 $392 $449 $509 17%
Y/Y Growth -- 22% 20% 18% 17% 14% 13%

Source: Morgan Stanley Research, Mobile Internet Report (December 2009)

5

Mobile Usage is Core to U.S. Consumer
Identity
• Today, mobile phone penetration has reached 96% (1)

– ~100% penetration expected by 2013

• Consumers are turning to mobile more than TV (2)
60%
51%
47%
43%
38%
40%

20%

0%
2002 2007

Hard to give up TV Hard to give up mobile

• Mobile phones have largely supplanted landlines as the major form of
communication

• In the past year, 38% of U.S. mobile phone users accessed the internet from
their phones compared to 25% reported last year; 53% did so at least once a
day (3)
(1) Source: CTIA: The Wireless Association (December 2010)
(2) Source: Pew Internet & American Life Project Survey (March 2009)
(3) Source: Pew Internet & American Life Project Survey (July 2010)

6

Smartphone Technology is Changing the
Game
• New mobile device/OS entrants
– iPhone and Google Android-based devices provide improved mobile internet
experience and application capabilities
• Smartphone with touchscreens
– Touchscreen phone mobile internet usage projected to be as much as 20x higher
than that of traditional feature phone
• Improved user interface – No directions necessary
• Engaged developer community creating very innovative applications
• Proliferation of application stores
– Application stores help bypass restrictive mobile operator content decks, improving
and incentivizing developer revenue model
• Mobile broadband
– 3G and 4G rollout improving available data capacity

7

Touchscreen Technology to Drive U.S.
Mobile Internet Revenue
• U.S. touchscreen smartphones users will represent >40% of total U.S. mobile
subscribers
– U.S. touchscreen smartphone users expected to grow from 14.6M in 2008 to
121.7M in 2013 representing a 52.8% CAGR
• U.S. touchscreen smartphone mobile internet revenue expected to grow from
$3.4 billion in 2008 to $21.9 billion in 2013
– U.S. touchscreen smartphone mobile internet revenue will represent ~73% of total
mobile internet revenue by 2013
U.S. Mobile Internet Revenue by Device Type
($ in billions)
2008-2013
2008 2009E 2010E 2011E 2012E 2013E CAGR
Touchscreen smartphone $3.43 $7.59 $12.25 $16.30 $19.81 $21.86 44.8%
Share 36.4% 50.8% 59.3% 64.7% 69.0% 72.5%
Non-touchscreen smartphone 4.27 5.25 5.97 6.35 6.60 6.42 8.5%
Share 45.3% 35.1% 28.9% 25.2% 23.0% 21.3%
Feature phone 1.73 2.11 2.43 2.54 2.31 1.87 1.7%
Share 18.3% 14.1% 11.8% 10.1% 8.0% 6.2%
Total $9.43 $14.96 $20.66 $25.20 $28.71 $30.15 26.2%
Growth NA 58.6% 38.1% 22.0% 14.0% 5.0%

Source: IDC (2009)

8

The iPhone and Google Android Are Leading
the Charge

• Over 160 million Apple iOS devices • Android OS devices comprised 33.0% of
globally as of March 2011 (1) smartphone subscribers in the U.S. as of
February 2011 (4)
• Including all iOS devices, Apple has 32
percent of all mobile ad impressions (2) • Android leading smartphone market with
48 percent of mobile ad impressions in
• CTRs on iPad, iPod Touch, and iPhone March 2011(5)
higher than Android in Q3 2010, with iPad
owners more receptive to ads than people • Over 200,000 applications as of April 2011,
using other gadgets (3) with over three billion downloads to date
(6)

• Over 350,000 applications in iTunes App
Store as of January 2011, with over seven
billion total downloads to date (1)

(1) Source: Apple (4) Source: ComScore
(2) Millennial Media (5) Source: Millennial Media
(3) Source: Rhythm NewMedia, Nielsen (6) Source: Google

9

Investments in the Mobile Sector
• The mobile sector has seen heavy investment in the past five years, with a
significant increase in 2010
• Recent investments reinvigorate and legitimize the mobile sector

Private Placement Investments by Year

$1,600.0
$1,404.5
$1,400.0 $1,077.3
Investment ($MM)

$1,200.0
$1,000.0 $793.7
$800.0
$557.0 $562.7
$600.0
$386.5
$400.0
$200.0
$0.0
2005 2006 2007 2008 2009 2010

Source: CapIQ; includes private placements of at least $5.0MM

10

Recent M&A and Investment Activity Are
Legitimizing the Opportunity
Marketing Services
• On June 29, 2010, Foursquare Labs raised $20MM from new
investor Andreesen Horowitz and existing investors at a pre-
money valuation of $95MM
• On July 13, 2010, Meredith Corp. acquired mobile agency The
/ Hyperfactory (USA) for a rumored $70MM
• On Jan. 5, 2010, Apple acquired Quattro Wireless for $275MM
/ at a revenue multiple of ~15.0x
• On Nov. 9, 2009, Google announced acquisition of Admob for
/ $750MM at a bubble-like revenue multiple of 15.0x - 20.0x
Payments & Commerce
• On July 7, 2010, cMoney raised $100 million
• On May 3, 2010, Google announced an investment of $3 million
/ in Corduro
• On July 14, 2010, mFoundry announced a raise of $8 million,
bringing the total amount raised so far to $30 million
Content
/ • On October 12, 2010, DeNA acquired ngmoco for $400MM

11

Key Mobile Investment Opportunities
• Marketing Services
– U.S. mobile ad spend to grow from $743.1 million in 2010 to $2.5 billion by 2014 (1)
• Payments / Commerce
– Gross transaction value of mobile payments in the U.S. to reach $25.2 billion in 2013 (2)
• Analytics
– Mobile analytics leader yet to emerge, but an important aspect for marketers and content
providers
• Social
– Mobile social networkers in the U.S. will surpass 56 million by 2012, representing 45% of
mobile internet users (3)
• Content
– U.S. mobile content revenue to grow to $3.5 billion by 2014, up from $1.5 billion in
2010 (1)
(1) Source: eMarketer, September 2010
(2) Source: IE Market Research
(3) Source: eMarketer, August 2010

12

II. Mobile Services

13

A. Mobile Marketing Services

14

Mobile Marketing Services Industry Overview
• While small today, the fundamentals underlying the mobile industry suggest
that mobile marketing will be huge—the only question is when?

– More mobile phones are in circulation than PCs

– Mobile marketing has flourished in the rest of the world

• Total U.S. mobile marketing spend is expected to be around $2.6 billion in 2014

– Largest component is mobile messaging, but this will change

– Mobile search and display advertising will become larger components as
smartphones achieve higher penetration

US Mobile Ad Spending, by Category
($ in millions)
2009 2010 2011 2012 2013 2014
Mobile Messaging Advertising $296 $327 $422 $477 $529 $603
Mobile Display Advertising 91 203 334 489 693 888
Mobile Search Advertising 83 185 295 451 681 858
Mobile Video Advertising 13 28 51 84 134 201
Total 416 743 1,102 1,501 2,037 2,550
% Growth 79% 48% 36% 36% 25%

Source: eMarketer, September 2010

15

Mobile Marketing Services Landscape
KEY PUBLIC COMPANIES

KEY PRIVATE COMPANIES

OTHER COMPANIES
Agency Display Network Messaging Local / Search Advertising Enablers Video
• 12snap (Telenor ASA) • AdCell (in-game) Agency • Ask • 1020 Inc. • AdMob (Google)
• 4th Screen • AdMarvel (Opera) • 5th Finger (ninemsn) (IAC/InterActiveCorp) • 3C Interactive • Azuki Systems
• AccuraCast • AdMob (Google) • Catchwind • Citysearch • Acuity Mobile (NAVTEQ
• Cellfire • Brightcove
• Ansible (Velti / Interpublic) • Admoda (IAC/InterActiveCorp) Corporation) • Rhythm NewMedia, Inc.
• ClearSMS
• Carat (Aegis) • Gigafone • EkoBuzz • GrayBoxx • Adhere • Transpera
• CLANMO • Hovr (in-game) • EZTexting • GPShopper • Ads-click • Tribal Fusion
• ClicMobile • Mobisolv • Frog Mobile • mDog • Blue Bite
• JTLB Media (Exponential Interactive,
• Grey (WPP) • Mobvision • Kroll Direct Marketing • Medio • Clickatell (Clickatell (Pty), Ltd) Inc.)
• Group M (WPP) • Mojiva • M3 Mobile (GSI Comm.) • Milo (eBay) • DOTGO • VideoEgg
• iconmobile GmbH (WPP) • Pudding Media • mobileStorm • Mobile Content Networks • Gold Mobile
• Impact Mobile • Quattro Wireless (Apple) • NetcomConsulting • Mobile People A/S • iLoop Mobile
(Cybercom Group) Rich Media
• Inside Mobile • Third Screen Media (AOL) • Pudding Media (Telecom Scandinavia • JAGTAG
• Kikucall • ZestADZ • Rip Road A/S) • MADS
• Golden Gekko
• MangoMOBILE (Omnicom) • ShopText • MobSaver • MAGi7
• TextMarks • innerActive Smart Media
• Marvellous (Aegis) • MSN Mobile • Media Layers
• TxtOrder
• Mobile Dreams • Vibes • towza! • MoVoxx (Adenyo Inc.)
• Wire2Air • V-ENABLE • Mozeo
Exchange
• Ogilvy One (WPP)
• Phonevalley (Publicis) Platform • Yahoo! Mobile • Out There Media (Medallion • AdMeld
• The Hyperfactory (Meredith) • SinglePoint • Yext Taxi Media Inc.) • Mobclix (Velti Plc.)
• Zad Mobile • SmartReply! • Polaris Wireless • NEXAGE
Aggregators • Ringleader Digital • Pubmatic
• OpenMarket (Qpass, Inc.) • Skava • Smaato
• mBlox • Todacell • Tapjoy (Offerpal Media,
• Sybase 365 (Sybase, Inc.) • Useful Networks
• Mx Telecom (OpenMarket Inc.) Inc.)
(TruePosition, Inc.)
• m-Qube
(Mobile Messengers) • Waterfall Mobile

16

Mobile is a Marketer’s Dream
• Mobile phones are ubiquitous and immediate
– “Always on, always with you” – unparalleled reach!
– It has approximately 95% penetration in U.S. (1)
• Highly attentive and captive audience
• Mobile will offer marketers new targeting capabilities
– Location-based targeting
• According to an IAB survey, nearly three-quarters of mobile phone subscribers
would welcome mobile marketing content in return for offers and discounts
• While total market is small, mobile’s effectiveness is highly attractive
– Larger CPMs ($20-$30), better click through rates
 Display: CTR of 2-4% for compared to less than 0.2% on the desktop web
 Mobile Search: CTR of 10%-15% vs. 2% on the desktop web
– Cost of creating mobile sites continues to shrink

(1) Source: Chetan Sharma Consulting (August 2010)

17

Mobile Campaigns Proven More Effective
• Mobile campaigns have performed 4.5x – 5.0x better than online campaigns against norms for
measures including unaided awareness, message association, brand favorability and
purchase intent
• Mobile video is still emerging but has shown strength in boosting brand favorability
– The U.S. mobile video audience hit 15 million during Q2 2009
• Mobile campaigns overall led to higher purchase intent than online across key consumer
categories including travel auto retail and technology
Mobile Campaign Brand Effectiveness
30%

25% 24%

20%
Percentage

16%
15% 14%
13%
12% 12%
11% 11%
10% 10% 10%
10% 9% 9% 9% 9%
7%
6%
5%
5%

0%
Unaided Awareness Aided Awareness Ad Awareness Message Association Brand Favorability Purchase Intent

Mobile Internet SMS Mobile Video

Source: insightexpress, Mobile InsightNorms (February 2010)

18

Mobile Marketing Services Channel Overview
Mobile Mobile Mobile Mobile Mobile
Agency Display Search Messaging Applications
• Mobile agencies • Display ads are • Universal Search • SMS advertising • Mobile
provide campaign shown to users software that displays relevant applications are
design, planning browsing the users access text ads before or software or
delivery, analytics mobile internet, through the after the incoming content that
and reporting on-deck or off- mobile internet SMS content consumers
deck download or find
• Most of the • Location-specific • SMS software pre-installed (e.g.
players in the • Ads take the form search software allows agencies to games and
vertical are small of static or (e.g. local broadcast ads to entertainment)
newly formed animated restaurants, target
private companies banners, shopping, movie demographics • Priced
with agency and sometimes times) applications
mobile marketing including audio • SMS software generate revenue
technology and video • Portals and targeted at for the developer
expertise information consumers with each sale
• Most of the software that improve their
players in this provide mobile SMS capacities • Agencies can
vertical are users with place ads within
platformers that answers and • Mobile marketing applications
can handle news agencies use
various ad interactive text • Interactive ad
formats campaigns for campaigns can
branding and use branded
event promotion applications

19

Mobile Display Advertising
• Mobile display ads show promise and higher returns than internet display ads

– Verizon claims that small mobile banner ads produce same level of brand recall as
a typical 30-second spot on TV

– Mobile banner CTRs are 2%-4% compared to 0.2% online

– Mobile CPMs are in the $20 – $30 range

• Improved hardware increases mobile exposure to internet and rich media ads

– 3G networks perform up to 6X faster than prior internet networks
 4G networks being rolled out

– iOS and Android devices (both phones and tablets) leading the charge in mobile
screen resolution, size, and form factor

20

Mobile Search
• U.S. mobile search advertising revenue increased from $185 million in 2010 to
$295 million in 2011 (1)

• Companies are developing more user-friendly mobile search platforms to
increase use

– Yahoo! launched OneSearch, a mobile-friendly search function

– Amazon launched TextBuyIt, an SMS text-based search service by UPC Codes

– Google released its open source mobile platform, Android
 AdSense for Mobile is growing rapidly

• Companies are also developing more local-driven search platforms to target
specific needs

– Mobile searches that have local intent will increase from 28% in 2008 to 35% in
2013, and mobile local search advertising revenues will increase to $1.3 billion (2)

(1) Source: eMarketer
(2) Source: The Kelsey Group

21

Mobile Messaging
• SMS text messaging is already a big market

– Americans sent over 1.5 trillion text messages in 2009, quadruple from 2007 (1)
 Americans send nearly 5 billion text messages daily, with 2010 annual total
estimated to surpass 2009 (1)

– Text-based promotions are a strategic way for advertisers to reach out to mobile users
who have not yet switched to smart phones

• Mobile messaging has high response rates

– Response rates of 12% are dramatically higher than e-mail and internet advertising (2)
(in thousands)
Received % Receiving % Responding
US 36,672 17.2% 12.0%

France 27,744 62.3% 7.6%
Italy 25,568 56.8% 7.0%
UK 18,649 41.4% 9.2%
Germany 15,090 32.5% 5.7%
Spain 14,123 75.4% 6.1%

(1) Source: CTIA – Geek.com
(2) Source: M:Metrics (August 2008)

22

Mobile Video Advertising
• Mobile video advertising market shows strength and growth

– U.S. mobile video revenues will grow to $1.3 billion in 2013, from $548 million in
2010 (1)
– More than 20 million are now watching mobile video per month, a 51% increase
year-over-year (2)
– According to a MobiTV study, mobile video ads generate over 4x more click-through
rate than direct-response ads
– The aging youth aiding the future growth of the mobile video advertising market
• Heaviest users are aged 13-17 with 7 hours, 13 minutes per month spent on
mobile video and aged 18-24 with 5 hours, 47 minutes per month (2)
• No doubt that as these users get older, they will carry along their habits (2)

(1) Source: eMarketer, November 2010
(2) Source: Nielsen, Q1 2010

23

Mobile Marketing Services Investment
Considerations
Highlights Risks
 Recent activity has brought new life after  The “walled garden” of mobile marketing
economic downturn structures limits investment

– Mobile ad budgets were cut because of – Technology: lack of a unified ad serving
mobile marketing’s experimental nature but platform for all phone models
are projected to increase 2x-4x in 2010
– Carriers: mobile marketers must deal with
– Smartphone touchscreen and non- different service provider
touchscreen purchases have been on the rise,
providing a larger marketing platform base

– New funding rounds for long-term vets and
new entrants have been gaining traction

 Recent strategic acquisitions and financial
investments have legitimized mobile
advertising

– Investors and strategics need to think about
where to play and identify who the players are
before all that is left are the scraps

– The mobile marketing survivors will be ready
for the waterfall!

24

Mobile Marketing Services M&A Transactions
($ in millions)

Implied Enterprise Value to
Enterprise LTM LTM
Date Acquirer Target Value Revenue EBITDA
02/18/11 Cellit, LLC MESSAGEbuzz Inc. NA NA NA
02/08/11 Cint AB Thumbspeak LLC NA NA NA
02/04/11 Reply! Inc. adHUBS Inc. NA NA NA
02/04/11 Tremor Media, Inc. Transpera, Inc. NA NA NA
02/02/11 Verve Wireless, Inc. Deconstruct Media, Inc. NA NA NA
01/25/11 Facebook, Inc. rel8tion, LLC NA NA NA
11/04/10 Sunset Brands Inc. Textalacarte, Inc. NA NA NA
11/01/10 Transcontinental Inc. Vortxt Interactive, Inc. NA NA NA
10/01/10 Velti USA, Inc. Mobclix, INC. $54.1 NA NA
09/29/10 Marketron Broadcast Solutions, LLC mSnap, Inc. NA NA NA
09/14/10 Aegis Mobile, LLC Vesta Mobile Solutions, LLC NA NA NA
07/13/10 Meredith Corp. The Hyperfactory (USA) Inc. 37.4 NA NA
07/05/10 Daily D, Inc. Spotlight Media, Inc. NA NA NA
06/21/10 4INFO, Inc. Butter, Inc. NA NA NA
06/10/10 Akamai Technologies Inc. Velocitude, LLC 12.0 NA NA
05/19/10 uVuMobile, Inc. WASP Mobile, LLC NA NA NA
05/10/10 The Riverside Company Mansell Group, Inc. NA NA NA
04/21/10 e-Dialog, Inc. M3 Mobile Marketing, Inc. NA NA NA
04/02/10 Rivera Capital Management Limited Stakes in Medicexchange Limited, Medicexchange, Inc., HIP $1.1 NA NA
03/26/10 Nokia Corporation Novarra, Inc. NA NA NA
02/21/10 iLoop Mobile, Inc. MobileVerbs Inc. NA NA NA
01/20/10 Opera Software ASA AdMarvel, Inc. 23.0 NA NA
01/08/10 Management MNDCreative, LLC NA NA NA
01/05/10 Apple Inc. Quattro Wireless, Inc. 275.0 15.00x NA
12/22/09 Management Promotions.com LLC 3.1 NA 20.5x
12/16/09 Walter Kostiuk Bellmore Corporation 0.4 NA NA
11/09/09 Google Inc. AdMob Google Inc. 750.0 NA NA
11/13/09 Mobile Messenger, Inc. m-Qube, Inc. 18.5 NA NA
09/14/09 NAVTEQ Corporation Acuity Mobile, Inc. NA NA NA
07/14/09 Modavox Inc. (nka:Augme Technologies, Inc.) New Aug, LLC 14.8 NM NA

Source: CapIQ
25

Mobile Marketing Services M&A Transactions
(cont’d)
($ in millions)

Enterprise LTM LTM
05/08/09 Velti Plc Ad Infuse, Inc. (nka:Velti USA, Inc.) $4.0 NA NA
03/23/09 SmartReply, Inc. mSnap, Inc. NA NA NA
02/25/09 Seraph Security, Inc. Seraph Security, Inc. NA NA NA
09/08/08 In-Touch Survey Systems Ltd. NCI Mobility LLC 0.8 NA NA
08/19/08 Nuance Communications, Inc. SNAPin Software, Inc. 250.3 NM NA
07/30/08 MediaPower, Inc. Madero, Inc. 0.6 NA NA
06/30/08 Gannett Co., Inc. ShopLocal LLC 52.0 NA NA
01/31/08 Bridgeline Software, Inc. (nka:Bridgeline Digital, Tenth Floor, Inc. 3.8 1.25x NA
12/11/07 Call Genie USA Inc. PhoneSpots, Inc. 4.4 NA NA
09/17/07 Nokia Corporation Enpocket, Inc. NA NA NA
07/19/07 Global Realty Development Corp. SMS Text Media, Inc. 8.3 NA NA
06/30/07 Medivisor Inc. Big Pants Media, Inc. 0.1 NA NA
05/15/07 AOL, LLC (nka:Historic AOL LLC) Third Screen Media, Inc. NA NA NA
12/11/06 Atlas DMT, LLC Accipiter Solutions, Inc. 30.3 NA NA
08/01/06 Gannett Co., Inc.; Tribune Company ShopLocal LLC 85.0 NA NA
07/27/05 NeoMedia Technologies Inc. Mobot, Inc. 10.1 NA NA
06/01/05 Audax Group Telephone Marketing Programs 59.1 NA NA
04/26/05 Isobar Communications PLC Molecular, Inc. 31.5 NA NA
03/01/05 Intellisync Corporation Tourmaline Networks Inc. 7.0 NA NA

Source: CapIQ
26

Mobile Marketing Services Investments
($ in millions)
Investment
Date Investor Company Amount
04/13/11 Hudson Ventures; Motorola Solutions Venture Capital Scanbuy, Inc. $12.5
04/09/11 Undisclosed GrubHub, Inc. 34.0
04/07/11 Berg and Berg Enterprises, LLC; EXA Ventures GoldSpot Media Inc. 12.1
03/18/11 Undisclosed Pronto! Mobile, LLC 0.4
03/09/11 Benchmark Capital; DAG Ventures, LLC GrubHub, Inc. 20.0
02/28/11 Sequoia Capital; DAG Ventures, LLC Clickatell (Pty) Ltd. 12.0
02/02/11 Undisclosed Latista Technologies, Inc. 2.1
01/31/11 ABS Capital Partners Quofore International, Inc. 5.3
01/26/11 EDB Investments Pte. Ltd.; Aeris Capital AG Smaato, Inc. 7.0
01/25/11 GrandBanks Capital Inc.; Fairhaven Capital Partners, LLC Celtra Inc. 5.0
01/20/11 Undisclosed Howmark Mobile LLC 1.0
01/19/11 Undisclosed Sionic Mobile Corporation 5.0
01/01/11 Undisclosed Spyder Lynk LLC 1.4
12/31/10 Innovation Works Songwhale, LLC 0.1
12/16/10 Undisclosed RocketBux, Inc. 1.0
12/13/10 Intel Capital; smac partners Gmbh; Escalate Capital Partners; Escalate Capital Partners, L.P.; Azini Capital Mobixell Networks Inc. 10.0
12/01/10 Thorndale Farm LLC Zave Networks, Inc. NA
11/29/10 Austin Ventures Mobestream Media Inc. 1.8
11/24/10 GRP Partners; Rincon Venture Partners Ring Revenue, Inc. 4.0
11/12/10 Undisclosed NewDog Technologies, Inc. 0.1
11/11/10 Undisclosed M-DOT, Inc. 0.8
11/10/10 Morgenthaler; QuestMark Partners; Rembrandt Venture Partners; Lightspeed Venture Partners Rhythm NewMedia, Inc. 10.0
07/29/10 Draper Fisher Jurvetson; Comcast Interactive Capital, LP; Panorama Capital JiWire, Inc. 6.3
06/11/10 Alloy Ventures, Inc.; New World Ventures; Walden International; Lightspeed Venture Partners Apptera, Inc. 10.0
05/03/10 MMV Financial Inc. UIEvolution, Inc. NA
03/30/10 GRP Partners; SoftBank Capital; Rincon Venture Partners; Rincon Venture Partners I, L.P.; Founder Collective Burstly, Inc. NA
03/12/10 Metamorphic Ventures; ff Asset Management LLC. OfferIQ NA
01/08/10 Dutchess Capital Management, LLC; Dutchess Private Equities Fund II, LP Montavo, Inc. 20.0
12/14/09 Hutton International Investments, Ltd. GetFugu, Inc. 10.0
12/11/09 Hudson Ventures; Longworth Venture Partners; Motorola Solutions Venture Capital; Masthead Venture Partners Scanbuy, Inc. 11.2
11/18/09 Onset Ventures; Voyager Capital 1020, Inc. 8.0
09/18/09 SpongeTech Delivery Systems, Inc.; Vanity Events Holding, Inc., Prior to Reverse Merger with Shogun Energy, GetFugu, Inc. 5.0
03/16/09 Highland Capital Partners; Globespan Capital Partners Quattro Wireless, Inc. 10.0
03/11/09 Incubic Management LLC; Steamboat Ventures, LLC; Monitor Ventures; Peacock Equity Fund Greystripe, Inc. 7.5
12/11/08 Commonwealth Capital Ventures; Pilot House Ventures Group LLC JAZD Markets, Inc. 8.0
12/10/08 Comcast Interactive Capital, LP; DFJ Frontier; Panorama Capital JiWire, Inc. 11.1
11/19/08 Alloy Ventures, Inc.; Walden International; Lightspeed Venture Partners Apptera, Inc. 10.6
11/13/08 Labrador Ventures; Intel Capital; First Round Capital; Flybridge Capital Partners Transpera, Inc. 8.3
10/21/08 Led by Sequoia Capital Growth Fund IV, L.P. AdMob Google Inc. 28.2
10/03/08 Meritage Private Equity Funds Crisp Wireless, Inc. (nka:Crisp Media) 5.0
09/04/08 Fidelity Ventures Vibes Media, LLC 15.0

27

Mobile Marketing Services Investments (cont’d)
($ in millions)
Investment
08/26/08 Led by AllianceBernstein JumpTap, Inc. NA
07/08/08 Apax Partners Worldwide LLP; Intel Capital; smac partners Gmbh Mobixell Networks Inc. $6.0
05/13/08 Maveron LLC; North Bridge Venture Partners; Norwest Venture Partners Mozes, Inc. 11.5
02/05/08 NAVTEQ Corporation Acuity Mobile, Inc. NA
01/23/08 Storm Ventures, LLC; Velocity Interactive Group; SoftBank Capital Ad Infuse, Inc. (nka:Velti USA, Inc.) 12.0
01/08/08 Sutter Hill Ventures Kadoink, Inc. 7.0
12/17/07 21 Ventures, LLC; Citizens Communications Co.; QUALCOMM Ventures Juice Wireless, Inc. 6.0
12/13/07 Columbia Capital LLC; Court Square Ventures, LLC; SoftBank Capital Mobile Posse, Inc. 10.0
11/08/07 Allen & Company Inc., Investment Arm GPShopper, LLC NA
09/17/07 ABS Capital Partners Advanced Interactive Sciences, LLC 11.9
09/05/07 Highland Capital Partners; Globespan Capital Partners Quattro Wireless, Inc. 12.3
07/20/07 Avanzit SA (nka:Ezentis S.A.); Adara Venture Partners Berggi Inc. 9.0
07/01/07 Undisclosed Sidebar, Inc. 5.0
06/05/07 Motorola Solutions Venture Capital VOCEL, Inc. NA
05/14/07 Undisclosed XOsphere, L.L.C. NA
03/26/07 Accel Management Co, Inc.; Sequoia Capital AdMob Google Inc. 15.0
01/30/07 WPP Group plc JumpTap, Inc. NA
2007 Impera Total Return AG Smaato, Inc. NA
12/12/06 Longworth Venture Partners; Masthead Venture Partners; Hudson Ventures Scanbuy, Inc. $9.0
12/01/06 North Bridge Venture Partners; Norwest Venture Partners Mozes, Inc. 5.0
11/17/06 Frontier Capital LLC; Massey Burch Capital Corp.; Frontier Fund II, L.P.; Morgan Keegan Mailnet Services, Inc. 8.0
11/16/06 Accel Management Co, Inc.; Mohr Davidow Ventures; Frazier Technology Ventures; Trilogy Equity Partners Medio Systems, Inc. 30.0
11/14/06 Lehman Brothers; Ashford Capital; Shannon River; Lewis Asset Management; Lacuna; Glacier Partners ROO Group Inc. 15.5
10/04/06 Summerhill Venture Partners; Redpoint Ventures; Valhalla Partners; General Catalyst Partners JumpTap, Inc. 22.0
09/26/06 The Carlyle Group; VantagePoint Venture Partners; VeriSign Inc.; UPS Strategic Enterprise Fund Air2Web, Inc. 25.0
09/07/06 Led by Intel Capital Mobixell Networks Inc. 8.0
09/01/06 Highland Capital Partners Quattro Wireless, Inc. 6.0
09/01/06 Storm Ventures, LLC; ComVentures Ad Infuse, Inc. (nka:Velti USA, Inc.) 5.0
07/31/06 Meritage Private Equity Funds Crisp Wireless, Inc. (nka:Crisp Media) NA
06/30/06 Undisclosed Nexage, Inc. NA
06/19/06 Torstar Corporation; Random House Ventures, L.L.C. VOCEL, Inc. NA
06/13/06 Partech International; First Round Capital mSnap, Inc. NA
02/28/06 SoftBank Capital; Palisades Ventures Management LocalAdXchange 6.0
02/24/06 ComVentures; Sevin Rosen Funds Sonopia Corp. 8.8
02/21/06 Blue Chip Venture Company; TD Capital; TD Capital Ventures Third Screen Media, Inc. 5.0
12/29/05 Undisclosed Invoke Solutions, Inc. 5.0
12/28/05 Gabelli Multimedia Partners, L.P.; Iroquois Capital, LP; Highbridge Capital Management, LLC; Sage Asset ROO Group Inc. 5.1
Management, LLC; Smithfield Fiduciary LLC; Southpoint Capital Advisors LP; Nite Capital Management, LLC;
Nite Capital, L.P.; Laddcap Value Advisors LLC; Southpoint Qualified Fund Lp; Southpoint Fund LP; Singer Fund
Management, LLC; Iroquois Master Fund Ltd.; Lewis Asset Management, Corp.; Laddcap Value Partners LP;
12/06/05 Summerhill Venture Partners; Redpoint Ventures; General Catalyst Partners JumpTap, Inc. 17.0
12/01/05 First Round Capital mSnap, Inc. NA
28

Mobile Marketing Services Investments (cont’d)
($ in millions)
Investment
10/28/05 Mohr Davidow Ventures; Dot Edu Ventures; Frazier Technology Ventures Medio Systems, Inc. $11.0
10/11/05 Equal Elements Soapbox Mobile, Inc. 10.0
09/01/05 Frontera Group, LLC Mobile Content Networks, Inc. NA
08/23/05 Undisclosed ROO Group Inc. 8.0
08/04/05 CrossHill Financial Group, Inc. SquareLoop, Inc. NA
03/29/05 Bain Capital, LLC; Brand Equity Ventures Invoke Solutions, Inc. 6.5
02/17/05 Random House Ventures, L.L.C. VOCEL, Inc. NA

29

B. Mobile Commerce/Payments

30

E-Commerce Going Mobile
• U.S. mobile commerce reached $1.2 billion in 2009, a fraction of the $134 billion
in total e-commerce sales
• The sharp increase in smartphone adoption will lead to a new wave of
development in m-commerce

U.S. Smartphone Users (in MM) % of U.S. Mobile Users with Smartphones

120 109.5 50%
101.5 43%
93.4 41%
100 38%
84.4 40% 35%
80 73.3 31%
60.2 30% 26%
60
40.4 18%
20%
40

20 10%

0 0%
2009 2010 2011 2012 2013 2014 2015 2009 2010 2011 2012 2013 2014 2015

Source: eMarketer (Dec 2010).

31

How Mobile is Changing E-Commerce
• With the proliferation of smartphones, consumers are carrying devices that
know more about their environment than they do
• The ability to pinpoint a shopper’s location and engage real-time on a mobile
device provides a vast amount of opportunities for retailers to convert shoppers
Real time ads,
offers, etc.

$$
• Consumers are using mobile devices at different points of the purchase cycle:
– Discounts and deals
– Product / experience discovery
– Store locator
– Comparison shopping and reviews
– Checkout
• Each point of the purchase cycle provides an opportunity to engage, redirect,
and add value to purchase decisions for shoppers

32

Emerging M-Commerce Landscape

Mobile Discovery Mobile Coupons Mobile Payments E-Commerce
Mobilizers

33

M-Commerce Trends: Mobile Discovery
• Internet-enabled mobile devices leading to experience discovery while on the go

• GPS and location-based technology allow for real-time
integration of information about a user’s surroundings
– Increasing use of augmented reality layer
– Opportunity to target nearby consumers in real-time

• Merchant strategy shift: from pull-based discovery (search results) to use of
push-based discovery (deals and promotions) to actively target nearby
consumers

• Consumer behavior shift: consumers moving from simple search and research
to interacting with merchants, e.g. through use of QR codes and promotions

34

M-Commerce Trends: Mobile Coupons
• Mobile devices = more personal and targeted delivery vehicle for promotions

• U.S. promotional spending on mobile coupons will grow from $90 million in 2009
to $6.5 billion in 2014 (1)

• Mobile coupons open the target audience beyond the traditional demographic
for coupons (older, head of household, female)

• Low-cost distribution of mobile coupons will contribute to displacement of
traditional paper coupons

– Traditional local advertising companies need to understand trend of mobile
disrupting couponing and local directory services

(1) Source: Borell Associates (April 2010).

35

M-Commerce Trends: Mobile Payments
• Evolution of scanning coupons at checkout  mobile phone as payment device

• Mobile phones as standard payment method still a few years away, but many
innovations springing up in anticipation

• Many large players along the value chain looking to enter mobile payments

– Google and Apple as networks of merchants and consumers

– ISIS: joint venture formed by AT&T, T-Mobile, and Verizon

– VeriFone PAYware Mobile

– eBay / PayPal has a large developer community dedicated to mobile
payment applications

• Dodd-Frank and Durbin Amendment would cap debit card fees to $0.12 per
transaction, leveling the playing field between traditional payments providers
and “cheaper” mobile alternatives

36

M-Commerce Trends: Mobile Shopping
• Digital goods (e.g., apps, games, music, news, literature, etc.) currently
dominate mobile commerce, but mobile as a channel for physical goods is
growing

• Mobile-optimized sites allow for convenient browsing and shopping of physical
goods without using a desktop computer and on-the-go

– Mobile shoppers more likely to have an immediate need or impulse-
purchase

• Mobile web traffic to e-commerce sites was up more than 300% year-over-year
during 2010 holiday shopping season (1)

• Mobile ticketing, including events and travel, will be the largest near-term driver
of m-commerce for physical goods and services

• Luxury retailers will be among the first non-tech retail sectors to focus on
mobile commerce sites

– Shoppers expect high-end experience throughout all channels, including
mobile
– Early adopters of smartphones = more affluent consumers
(1) Source: Conductor (February 2011).

37

M-Commerce Investment Considerations
Highlights Risks
 Increasing integration of mobile devices into  Many small players who lack scale, large
consumer lifestyle and innovation of industry veterans could force them out of
applications will lead to continued growth in market
opportunities
 Mobile discovery and coupon services must
 The mobile screen is a channel for retailers to be delivered in a targeted and efficient manner
reach consumers in a more sophisticated and in order to avoid check-in and deal fatigue
targeted way
 For mobile payments, leaders may not emerge
– Opportunities in shopper marketing and for another 1-2 years due to number of
analytics emerging technologies and standards, as well
as competitive forces from traditional
 Use of mobile devices for payment and payments
checkout opens realm of opportunities for
customer engagement and bridging online  Concerns around security already emerging
commerce with offline
– Theft of device with universal access to
personal information

– Children buying digital goods with no
authorization from parents

38

Opportunities in the Universe
•
– Mobile commerce makes up more than $1 billion in sales
– Local will be inevitable, and mobile commerce services will be an integral part

•
– Acquired Milo.com and RedLaser to bolster its local and mobile commerce efforts;
will continue to integrate its marketplace into local / mobile and capitalize on mobile
payments

•
– Acquired Zetawire, whose technology boosts Google’s work in NFC
– Captive share of search and mobile reach has high leverage potential

•
– With the App Store and iTunes Music Store in place, mobile commerce and payments
would be a natural extension of their customer and merchant network

• E-Commerce Enablers
– Mobilizing e-commerce sites will be a big focus for many retailers

• Ad Agencies

– Looking to add store mobilization and mobile marketing capabilities

39

Recent Mobile Commerce M&A Activity
• eBay acquired mobile app developer Critical Path on
/ December 15, 2010, adding to its mobile / local acquisitions
of RedLaser and Milo.com

/ • JiWire acquired location-based shopping platform
NearbyNow on November 23, 2010

/ • Motorola acquired mobile discovery app provider Aloqa on
September 16, 2010

/ ZetaWire
• Google acquired NFC mobile payments company Zetawire
on August 30, 2010

/
• Akamai acquired mobile web developer Velocitude on June
10, 2010

/ • Stakool acquired mobile payment compay LinqPay on June
2, 2010

Source: CapIQ.
/ • Groupon acquired mobile app developer Mob.ly on May 5,
2010, to expand its mobile capabilities

40

Recent Mobile Commerce Investments
Richard
Heise Jr. / • Mobile shopping assistant and self-checkout provider
AisleBuyer raised $4.0 million from Richard Heise, Jr. on
November 23, 2010

Undisclosed
/ • Mobile loyalty and coupon redemption platform Infinian
raised $3.2 million on October 20, 2010 from an
undisclosed source

/
• Mobile retail developer Digby raised $3.0 million on July
Undisclosed 15, 2010 from an undisclosed source

Undisclosed / • Mobile financial payments company mFoundry raised $8.0
million on July 14, 2010 from undisclosed investors

/ • Online payment services Boku raised an undisclosed
amount on May 27, 2010 from Andreessen Horowitz

Source: CapIQ.

41

Recent Mobile Commerce Investments (cont’d)
• Online mobile payment service provider Zong received a
/ private placement of $15.0 million from Matrix Partners on
April 27, 2010

• Mobile discovery services company Foursquare received a
/ joint venture of $20 million from Union Square Ventures,
O’Reilly AlphaTech Ventures, and Andreesen Horowitz on
June 29, 2010

/ • Mobile payments company ROAM Data raised $6.5 million
from Ingenico SA on November 10, 2009

Source: CapIQ.

42

C. Mobile Analytics

43

Mobile Analytics Landscape
KEY PUBLIC COMPANIES
*
ǂ ǂ ǂ ǂ ǂ

(Velti) (Adobe)

KEY PRIVATE COMPANIES
* ǂ ǂ ǂ ǂ

OTHER COMPANIES

Web Applications Both

• Amethon • Localytics • Mobilytics
• PercentMobile • Medialets • Motally (Nokia)
• TigTags • TapMetrics (Millenial Media) • Umber Systems
• Xtract

ǂ denotes mobile web analytics companies
* denotes mobile application analytics companies

44

Mobile Analytics Investment Considerations
Highlights Risks
 Mobile analytics play a very important part in  Space fragmented in terms of technology and
targeting the mobile consumer and capability
enhancing mobile marketing

 Lack of clear leader provides a market
opportunity

45

Mobile Analytics M&A Transactions
($ in millions)

Enterprise LTM LTM
10/01/10 Velti Plc Mobclix, INC. NA NA NA
08/20/10 Nokia Corporation Motally, Inc. NA NA NA
02/23/10 Millennial Media, Inc. TapMetrics, Inc. NA NA NA
10/09/09 Tellabs Inc. Wichorus, Inc. $162.0 NA NA
05/28/08 comScore, Inc. M:Metrics, Inc. 63.4 6.40x NM

Source: CapIQ
46

Mobile Analytics Investments
($ in millions)
Investment
02/23/11 Undisclosed M.A.D. Partners LLC Incorporated $5.0
01/24/11 Undisclosed Mobile Complete, Inc. 2.0
12/30/10 Undisclosed Root Wireless, Inc. 2.0
12/30/10 Undisclosed Telespree Communications 1.5
12/22/10 Accel Management Co, Inc.; Index Ventures; Khosla Ventures Lookout 19.5
12/01/10 Draper Fisher Jurvetson; Draper Richards, L.P.; InterWest Partners; Menlo Ventures; Union Square Ventures; Flurry, Inc. 14.8
11/09/10 Bessemer Venture Partners; Union Square Ventures; 500 Startups Twilio Inc. 12.0
06/15/10 Accel Management Co, Inc.; Charles River Ventures; Mohr Davidow Ventures; Intel Capital; Nauta Capital; Carrier IQ, Inc. 12.0
05/11/10 Draper Fisher Jurvetson Gotham Ventures; Foundry Group Medialets, Inc. 6.0
01/12/10 Draper Fisher Jurvetson; Draper Richards, L.P.; InterWest Partners; First Round Capital; Union Square Ventures Flurry, Inc. 7.0
08/05/09 LaunchBox Digital TapMetrics, Inc. NA
06/08/09 BlueRun Ventures Motally, Inc. 0.8
03/13/09 Presidio; Accel Partners; Charles River Ventures; Nauta Capital; Mohr Davidow Ventures; Sumitomo; Intel Capital Carrier IQ, Inc. 11.0
12/11/08 Presidio; Accel Partners; Intel Capital Carrier IQ, Inc. 20.0
09/19/08 Genuity Capital Partners IntelliOne Technologies Corporation (nka:Urban 14.5
02/20/07 JMI Equity; Motorola Solutions Venture Capital; Zon Capital Partners, LLC; JMI Equity Fund V, L.P. AirClic, Inc. 12.5
08/08/06 Accel Management Co, Inc.; Charles River Ventures; Mohr Davidow Ventures Carrier IQ, Inc. 10.0
06/01/06 Meritage Private Equity Funds; Frontera Group, LLC; The Angels' Forum Mobile Content Networks, Inc. 6.0
01/13/06 Undisclosed SVB Technologies, Inc. NA
10/17/05 Prism VentureWorks; i-Hatch Ventures LLC; Kantar Group M:Metrics, Inc. 7.0
01/2005 Accel Management Co, Inc.; Charles River Ventures; Mohr Davidow Ventures Carrier IQ, Inc. NA

47

D. Mobile Social

48

Mobile Social Overview
• Mobile social networkers to top 600 million by 2013 (1)
– Subscribers accessing social networking sites via mobile devices will grow to 607.5
million worldwide by 2013, representing 43% of global web users (1)
– Mobile social networkers will grow to 56 million in the U.S. by 2013, about 45% of
the nation’s mobile web user segment (1)
– As of November 2010, Facebook’s mobile users hit 200 million worldwide, after
hitting 100 million in February (2)
• U.S. mobile social networking revenues is expected to be $421 million during
2010 and will break $1.0 billion by 2013 (3)
• Location-based socialization services, games, SMS, and IM are all in
development
– Mobile-based social networks take advantage of the localized, personal nature of
phones and allow users to broadcast locations and plans in real-time
– Applications such as Buzzd, Meet Now Live, Sniff (Social Network Integrated Friend
Finder), Whrrl, and CitySense target social network users
• Mobile users spend 91% of their time socializing online, compared to 79% for
web users (4)

(1) Source: eMarketer (November 2009)
(2) Source: Facebook (November 2010)
(3) Source: Informa (March 2010)
(4) Source: Flowtown (March 2010)

49

Mobile Social Landscape
KEY COMPANIES

(Qualcomm)

OTHER COMPANIES
• BrightKite • Juicecaster • Mobiseer • ShoZu • Zannel
• Bubble Motion • Jumpclaimer • Mobspray • Snapvine • ZYB
• Cellspin • JYGY • Mobyko • Socialbomb Technologies
• GyPSii • Limbo • Next2Friends • Ta Tango ApS
• HootSuite Media • lotum • Pixpulse • Treemo
• InterCasting Corp. • meetMoi • RmbrMe • Wireless Ink
(Good Technology,
Inc.)

50

Mobile Social Investment Considerations
Highlights Risks
 Mobile social networks provide focused  Certain niche social networks lack ability to
targeting opportunities based not only on scale
consumer interests but also location

 Through sharing and connections, mobile
social networks promise widespread
propagation of content and messages
(invaluable to brands and advertisers)

51

Mobile Social M&A Transactions
($ in millions)

Enterprise LTM LTM
03/01/11 Facebook, Inc. Beluga Inc. NA 0.00x NA
02/03/11 TripAdvisor LLC GlobalMotion Media, Inc. NA 0.00x NA
01/05/11 PostUp, Inc. (nka:Ubermedia) Echofon, Inc. NA 0.00x NA
10/13/10 Qualcomm Innovation Center, Inc. iSkoot Technologies Inc. NA 0.00x NA
09/28/10 Google Inc. Plannr Company NA NA NA
08/31/10 AOL, Inc. Rally Up, Inc. < $10.0 NA NA
03/26/10 Maverick Capital, Ltd. Loopt, Inc. NA NA NA
03/12/10 HootSuite Media, Inc. Swift App, Inc. NA NA NA
12/08/09 Global Grind Digital, Inc. CelebrityTweet NA NA NA
09/15/09 Myriad Group AG Xumii, Inc. NA NA NA
05/27/09 Good Technology, Inc. InterCasting Corp. NA NA NA
04/07/09 No Sleep Media LLC Limbo Inc. NA NA NA
06/04/08 WhitePages.com, Inc. Snapvine, Inc. NA NA NA
03/11/08 FunMobility, Inc. Moblastic Corp. NA NA NA
12/06/07 Double Eagle Holdings, Ltd. Ultimate Social Network, Inc. 1.8 NA NA
09/30/07 Time Warner Inc. AIRMEDIA, Inc. NA NA NA
09/27/07 Google Inc. Zingku, Inc. NA NA NA
05/17/07 DME Interactive Holdings, Inc. MyNuMo, LLC (nka:PlayScreen, LLC) NA NA NA
03/06/07 Peak Performance Solutions, Inc. Mojungle, LLC NA NA NA
08/05/06 DADAmobile, Inc. Upoc Networks, Inc. 7.0 1.94x NA
05/11/05 Google Inc. Dodgeball.com NA NA NA

Source: CapIQ
52

Mobile Social Investments
($ in millions)
Investment
03/12/11 Index Ventures; Accel Partners Management LLP; SV Angel; 500 Startups Lightbox $1.1
03/07/11 Undisclosed Hurricane Party, Inc. 0.1
02/28/11 Undisclosed Kuggaa Mobile, Inc. 0.3
02/23/11 Undisclosed HomePipe Networks Inc. 1.9
02/14/11 Kleiner, Perkins, Caufield & Byers; KPCB Digital Growth Fund, L.P. Facebook, Inc. 38.0
02/01/11 Wellington Partners Venture Capital GmbH; Salesforce.com; Softbank Holdings Inc.; Omidyar Network; Atomico Seesmic, Inc. 4.0
01/27/11 Undisclosed Rocketalk, Inc. 10.0
01/21/11 Ben Franklin Technology Partners of Southeastern Pennsylvania, Investment Arm; Robin Hood Ventures; Mid WizeHive, Inc. NA
01/06/11 Sequoia Capital; Sherpalo Ventures; Andreessen Horowitz; SV Angel; SV Angel Fund Bump Technologies, Inc. 16.5
01/04/11 Hearst Interactive Media; Google Ventures GoMiso, Inc. 1.5
01/03/11 Undisclosed 5Star 1.0
01/02/11 Led by Goldman Sachs Group Facebook, Inc. 1000.0
12/31/10 Goldman Sachs Group, Merchant Banking Division; Mail.ru Group Facebook, Inc. 500.0
12/30/10 Undisclosed Qlique Labs, Inc. 0.7
12/23/10 Grotech Ventures; Allen & Company Inc., Investment Arm; Revolution Ventures Personal, Inc. 7.6
12/21/10 Undisclosed Berkley Networks Corporation 1.0
12/21/10 Undisclosed Open Mobile Solutions, Inc. 0.1
12/03/10 Charles River Ventures; Metamorphic Ventures; Verizon Ventures LocalResponse, Inc. 1.5
11/24/10 500 Startups Zappli, Inc. 0.5
11/22/10 Undisclosed TangoMe, Inc. 10.0
11/22/10 Novak Biddle Venture Partners Town Flier, Inc. 0.5
11/17/10 Benchmark Capital; Kleiner, Perkins, Caufield & Byers; Union Square Ventures; Spark Capital; KPCB Digital Twitter, Inc. 200.0
11/17/10 Vast Ventures Inc.; SV Angel Fashism, Inc. 1.0
11/12/10 Sequoia Capital; Union Square Ventures; Spark Capital Tumblr, Inc. 30.0
11/12/10 Undisclosed Forkly, Inc. 0.5
11/08/10 Accel Management Co, Inc.; Redpoint Ventures; DCM; Gree, Inc. Project Goth, Inc. 8.9
05/22/10 Google Ventures GoMiso, Inc. NA
03/27/10 Undisclosed Foursquare Labs, Inc. 10.0
02/08/10 Benchmark Capital; DoCoMo Capital; Intellect Capital Ventures; Hillsven; Novel TMT Ventures; Motorola TuneWiki, Inc. NA
10/28/09 Undisclosed Aylus Networks, Inc. 9.3
06/01/09 Palomar Ventures; Sequoia Capital; Comcast Interactive Capital, LP Bubble Motion, Inc. 6.0
02/11/09 Accel Management Co, Inc.; KPG Ventures Ludic Labs, Inc. 5.0
01/2009 Azure Capital Partners; Draper Fisher Jurvetson; New Enterprise Associates; Nexit Ventures Oy Limbo Inc. 9.0
09/08/08 CM Capital Investments; Southern Cross Venture Partners Xumii, Inc. 5.5
05/27/08 Led by T-Mobile Venture Fund I Pelago, Inc. 15.0
05/21/08 Mohr Davidow Ventures; Deep Fork Capital Fliptrack, Inc. 5.7

53

Mobile Social Investments (cont’d)
($ in millions)
Investment
03/26/08 Sequoia Capital; Comcast Interactive Capital, LP; Sequoia Capital India; Northgate Capital Group, L.L.C. Bubble Motion, Inc. $14.0
03/13/08 Draper Fisher Jurvetson ShareThis, Inc. 15.0
01/29/08 Accel Management Co, Inc.; Redpoint Ventures; Technology Venture Partners Pty. Ltd.; DCM Project Goth, Inc. 13.5
09/21/07 Draper Fisher Jurvetson; First Round Capital; Bridgescale Partners Snapvine, Inc. 10.0
08/28/07 VantagePoint Venture Partners Bluepulse, Inc. 6.0
07/30/07 Warburg Pincus LLC; Warburg Pincus Private Equity IX, L.P. Vringo, Inc. 12.1
07/20/07 Mohr Davidow Ventures hi5 Networks, Inc. 20.0
07/19/07 New Enterprise Associates; Sequoia Capital Loopt, Inc. 12.0
06/06/07 Egan-Managed Capital; FA Technology Ventures; Greycroft Partners LLC OnePIN, Inc. 8.0
06/05/07 Lightspeed Venture Partners; Frazier Technology Ventures IceBreaker, Inc. 7.2
05/08/07 Venrock; Masthead Venture Partners; Avalon Ventures InterCasting Corp. 12.0
05/07/07 Accel Management Co, Inc.; Redpoint Ventures; Technology Venture Partners Pty. Ltd.; BESEN Pty Ltd Project Goth, Inc. 10.0
05/03/07 Index Ventures; Khosla Ventures; Trilogy Equity Partners AdMarvel, Inc. 5.7
04/25/07 Draper Fisher Jurvetson; New Enterprise Associates; Azure Capital Partners Limbo Inc. 8.0
02/27/07 Charles River Ventures; Jesselson Capital; ZG Ventures, LLC; Khosla Ventures iSkoot Technologies Inc. 7.0
11/10/06 Kleiner, Perkins, Caufield & Byers; Trilogy Equity Partners; Bezos Expeditions, LLC Pelago, Inc. 7.4
10/04/06 Palomar Ventures; U.S. Venture Partners Tap11, Inc. 6.0
07/27/06 Draper Fisher Jurvetson; First Round Capital Snapvine, Inc. NA
07/19/06 Draper Fisher Jurvetson; Azure Capital Partners Limbo Inc. 9.0
05/15/06 Trinity Ventures Photobucket, Inc. 14.2
11/23/05 New Enterprise Associates; Sequoia Capital Loopt, Inc. 5.0
08/16/05 Charles River Ventures; Silicon Valley Bancshares; WorldView Technology Partners; Motorola Ventures Avvenu, Inc. 7.5
08/08/05 Masthead Venture Partners; Avalon Ventures InterCasting Corp. 5.5

54

Mobile Content Overview – Worldwide
• Worldwide mobile entertainment revenue for 2009 was $25.7 billion and is
expected to rise to $57.4 billion by 2013
• Significant regional disparities exist in adoption of mobile entertainment products
– Asia/Pacific region major source of revenue

Global Mobile Entertainment Revenue
30.0

25.0

20.0
($ in billions)

15.0

10.0

5.0

0.0
2006 2007 2008 2009 2010 2011 2012 2013

Full-track Music Ringback Tones Ringtones Games TV and Video

Source: IDC Worldwide Premium Mobile Entertainment 2009-2013 Forecast and Analysis (December 2009)

56

Mobile Content Overview – U.S.
• U.S. mobile content revenue in 2009 was $1.1 billion and is expected to rise to
$3.5 billion by 2014, representing a 25.3% CAGR
• Mobile music spend will shift from ringtone purchase to full-length song access
from the cloud
• Mobile device improvements, including screen size and speed, will spur growth in
mobile gaming and mobile video
US Mobile Content Revenue
$4.0
$3.5
$3.5 $3.1
$3.0 $2.7
$1.5
($ in billions)

$2.5 $1.4
$2.0
$2.0 $1.4
$1.5
$1.5 $1.1 $1.0 $1.3
$1.0 $0.8 $1.1
$0.6 $0.9
$0.5 $0.7
$0.4 $0.5 $0.7
$0.4 $0.6
$0.0 $0.3
$0.1 $0.1
2009 2010 2011 2012 2013 2014
Mobile Music Mobile Video Mobile Gaming
Source: eMarketer, August 2010

57

Mobile Applications
• Mobile app market growing rapidly
– Mobile app revenues will hit $58 billion in 2014, with an increasing shift from
advertising to end-user spending (1)
– Mobile users will download 44 billion mobile apps by 2016(2)
– Companies have begun to invest heavily in applications
• Kleiner Perkins iFund launched a $100 million iPhone fund, which has since
doubled to $200 million and has invested in 14 companies
• RIM, Thomson Reuters, and RBC launched a $150 million mobile app fund and
has invested in 12 companies
• Three key business models for mobile applications
– Priced applications with initial download fee and maintenance fees
– Free, ad-subsidized applications – predicted to be the “most prevalent” by Matt
Murphy, partner of iFund
– Branded applications to increase brand awareness and marketing, e.g. Genex
developed a Kraft Foods recipe application with 10,000+ downloads
(1) Gartner, January 2011
(2) ABI Research, April 2011

58

Mobile Content Landscape
PUBLIC COMPANIES

PRIVATE COMPANIES
Applications Content Application Portal Application Development

•Appigo •FLO TV Incorporated •GetJar (Loris Ltd.) •Apperian
•Big in Japan (Qualcomm) •Mobango •Azingo (Motorola)
•Booyah •HIPnTASTY •MotionApps •Mippin
•Bump Technologies •Melodeo (HP) •PocketGear •Trilibis
•Digital Chocolate •mSpot •Wirkle
•DS Media Labs (Apperian) •Myxer
•Melodeo (HP) •PokerStars
•MotionApps •Shazam
•PlayScreen •Tapuz Mobile
•Mippin •Umundo Mobile
•Remember the Milk •VuClip
•Shazam •Zed USA
•Smule
•SplashData
•Tapuz Mobile
•Umundo
•VuClip

59

Mobile Content Investment Considerations
Highlights Risks
 Micropayments will create new revenue  Cost of content such as TV and video deters
opportunities consumers
– TV and video will likely move to an ad-
 Forrester predicts that mobile content will not
supported models
slow down as a result of the economic crisis
– Low prices still make content an appealing  Monetization of content and use of advertising
purchase are still large question marks, especially in
terms of “free vs. paid” and privacy concerns
 Content is becoming unshackled by operator
portals
– Will be based on direct services by content
and services providers via open source
phones and mobile-friendly internet-based
services

60

Mobile Content M&A Transactions
($ in millions)

Enterprise LTM LTM
04/25/11 ValueClick Media Greystripe, Inc. $70.0 NA NA
04/21/11 GREE International, Inc. OpenFeint Inc. 104.00 NM NA
04/20/11 eBay Inc. Where, Inc. NA NA NA
04/13/11 Life360 Inc. MacSpots Software LLC NA NA NA
04/11/11 nSphere, Inc. Peekaboo Mobile, Inc. NA NA NA
04/11/11 CommerceTel Corp. Mobile Visions, Inc. 4.02 NA NA
03/08/11 Vringo, Inc. m-Wise Inc., Substantially all Assets 4.07 NA NA
02/25/11 Exclaim Mobility, Inc. Didiom LLC NA NA NA
02/14/11 Marvell Technology Group Ltd. Kinoma, Inc. NA NA NA
02/08/11 24 Mobile Advertising Solutions AB THQ Wireless, Inc. NA NA NA
01/26/11 LinkedIn Corporation CardMunch, Inc. NA NA NA
01/20/11 Market Leader, Inc. kwkly, LLC 1.15 NA NA
12/22/10 Jesta Capital Group Fox Mobile Group, Inc. NA NA NA
01/06/11 Skype Technologies S.A. Qik, Inc. NA NA NA
12/15/10 eBay Inc. Critical Path Software Inc. NA NA NA
12/13/10 NAVTEQ Corporation Reach Unlimited Corporation NA NA NA
12/02/10 Zynga, Inc. Newtoy, Inc. (nka:The Zynga With Friends Studio) NA NA NA
11/18/10 Expedia Inc. Mobiata, LLC NA NA NA
11/16/10 Brand Affinity Technologies, Inc. Fantapper, Inc. NA NA NA
11/03/10 Super Rad Corporation Ooh Wee Media, Inc. NA NA NA
10/30/10 Biztegra Partners LLC Outcome Labs LLC NA NA NA
10/18/10 FremantleMedia Ventures Ludia, Inc. NA NA NA
10/12/10 Dena Co. Ltd. ngmoco, LLC 400.00 NA NA
09/15/10 Harman International Industries Inc. Aha Mobile, Inc. 1.80 NA NA
09/13/10 DeNA Global, Inc. Gameview Studios, LLC NA NA NA
08/24/10 Research In Motion Limited Cellmania, Inc. NA NA NA
08/10/10 WebTrends Corporation Transpond, Inc. NA NA NA
08/09/10 Media Exchange Group, Inc. 5000 Ft., Inc. NA NA NA
07/01/10 Disney Interactive Media Group Tapulous Inc. NA NA NA
06/23/10 Hewlett-Packard Company Melodeo, Inc. NA NA NA

Source: CapIQ
61

Mobile Content M&A Transactions (cont’d)
($ in millions)

Enterprise LTM LTM
06/01/10 Strategic Rare Earth Metals, Inc. Mobile 2 Earth NA NA NA
05/05/10 GoTV Networks, Inc. Hands-On Mobile, Inc., HOMBRE Division NA NA NA
05/05/10 Groupon, Inc. Mob.ly NA NA NA
04/26/10 Bloson.com SeeqPod, Inc. NA NA NA
04/28/10 California MLS, Inc. Multi-Regional Multiple Listing Service, Inc. NA NA NA
04/08/10 Antenna Software, Inc. Vaultus Mobile Technologies, Inc. (nka:Antenna Vaultus Inc.) NA NA NA
03/23/10 Offerpal Media, Inc. (nka:Tapjoy, Inc.) Tapjoy Inc., Prior to Merger with Offerpal Media NA NA NA
03/23/10 Connect2 Media Limited Sennari, Inc. NA NA NA
03/04/10 Big in Japan, Inc. Snappr NA NA NA
02/23/10 Pocketgear, Inc. (nka:Appia, Inc.) Handango, Inc. NA NA NA
01/07/10 SplashData, Inc. iambic, Inc. NA NA NA
01/19/10 Apperian, Inc. DS Media Labs, Inc. NA NA NA
02/08/10 Zad Mobile, Inc. Emotive Communications, Inc. NA NA NA
02/02/10 Appolicious Inc. AppVee, LLC NA NA NA
09/30/09 AT&T Interactive, Inc. Plusmo, Inc. NA NA NA
08/24/09 TIE Technologies, Inc. Mobile Apps, Inc. NM NA NA
07/10/09 Blackboard Inc. Terriblyclever Design, LLC $4.00 NA NA
07/02/09 NTT DoCoMo, Inc. (nka:NTT DOCOMO, Inc.) PacketVideo Corporation 130.00 NA NM
04/24/09 NTN Buzztime Inc. iSports, Inc. 0.20 NA NA
01/16/09 Sony Online Entertainment, LLC Octopi LLC NA NA NA
11/18/08 BSQUARE Corp. TestQuest, Inc. 2.12 0.44x NA
09/14/08 Best Buy Co. Inc. Napster Inc. 69.37 0.55x NM
07/30/08 QSound Labs Inc. MachineWorks Northwest LLC, Ripp3D Graphics Engine 3.10 NA NA
06/30/08 New Motion, Inc. Ringtone.com, LLC 6.95 0.68x NA
06/27/08 Purple Labs SA Openwave Systems Inc., Mobile Phone Client Software Business 32.00 NA NA
09/15/08 Onstream Media Corp. Narrowstep Inc 7.47 1.63x NM
05/14/08 Comcast Corporation Plaxo, Inc. NA NA NA
05/08/08 SHAPE Services GmbH Warelex LLC 2.40 NA NA
04/25/08 RepeatSeat Ltd. Don't Shoot Enterprises, Inc. NM NA NA
12/30/07 MedLink International, Inc. Anywhere MD, Inc., Substantially All Assets 0.30 NA NA

Source: CapIQ
62

($ in millions)

Enterprise LTM LTM
10/15/07 Motricity, Inc. InfoSpace Mobile Inc. $135.00 NA NA
10/11/07 CBS Interactive Inc. Dotspotter, Inc. (nka:TheInsider.com) 10.00 NA NA
08/09/07 UpSNAP Inc., Prior to Reverse Merger with Mobile Greetings, Inc. 7.11 NA NA
08/08/07 D t hG I
Scripps Networks Interactive, Inc. Incando Corporation 4.70 NA NA
05/05/10 GoTV Networks, Inc. Hands-On Mobile, Inc., HOMBRE Division NA NA NA
06/01/10 Strategic Rare Earth Metals, Inc. Mobile 2 Earth NA NA NA
02/08/10 Zad Mobile, Inc. Emotive Communications, Inc. NA NA NA
07/17/07 Oberon Media, Inc. PixelPlay, Inc. NA NA NA
07/03/07 Fast Search & Transfer ASA AgentArts, Inc. 7.00 NA NA
09/11/07 SilverBirch Inc. CrossRoad Mobile, LLC 1.65 NA NA
03/14/07 Traffix, Inc. EZ-Tracks L.P. 8.02 NA NA
01/05/07 Garmin Ltd. Digital Cyclone, Inc. 45.00 NA NA
11/21/06 Oberon Media, Inc. BLAZE NA NA NA
10/13/06 Come&Stay SA Multimedia Direct Inc. 3.80 NA NA
09/11/06 2 ergo Group plc Proteus NA NA NA
08/09/06 MTV Networks Company Atom Entertainment, Inc. 200.00 NA NA
08/07/06 Nokia Corporation Loudeye Corp. 37.36 1.27x NM
08/03/06 Buongiorno USA, Inc. Rocket Mobile, Inc. 27.00 5.40x NA
06/28/06 Comcast Corporation thePlatform, Inc. NA NA NA
06/22/06 Konami Digital Entertainment, Inc. Blue Label Interactive, Inc. 1,099.00 NA NA
03/31/06 Institutional Investors Adamind Ltd. 47.13 7.66x NM

Source: CapIQ
63

($ in millions)

Enterprise LTM LTM
01/18/06 SkillJam Technologies Corporation Octopi LLC $6.00 NA NA
10/13/05 MTV Networks Company IFILM Corp. 49.00 NA NA
07/27/05 International Game Technology WagerWorks, Inc. 90.00 NA NA
07/19/05 NextWave Wireless LLC PacketVideo Corporation 46.60 NA NM
07/14/05 Superscape Group Limited Penultimate Inc. 9.68 13.60x NA
04/11/05 WinWin Gaming, Inc. Pixiem, Inc. 1.90 NM NM
04/20/05 JAMDAT Mobile Inc. Blue Lava Wireless 138.78 NA NA
03/24/05 Most Home Corp. Executive Wireless Inc. 0.46 NA NA
01/10/05 VeriSign Inc. LightSurf Technologies, Inc. 269.88 NA NA
01/05/05 JAMDAT Mobile Inc. Downtown Wireless L.L.C. 5.15 NA NA

Source: CapIQ
64

Mobile Content Investments
($ in millions)
Investment
04/08/11 Sequoia Capital WhatsApp Inc. $8.0
04/07/11 Charles River Ventures Fluent Mobile, Inc. 5.5
03/31/11 Steamboat Ventures, LLC; DFJ Frontier; Draper Fisher Jurvetson Mercury Venture Partners, L.P.; Greycroft GameSalad Inc. 6.1
03/22/11 Bill Harris and Mark Goines NetGate, Inc. NA
03/21/11 Draper Fisher Jurvetson; Madrona Venture Group Z2Live, Inc. 2.5
03/17/11 El Dorado Ventures; The Blackberry Partners Fund, L.P.; ATP Capital Management Inc. Padopolis, Inc. 1.3
03/10/11 Undisclosed DriveMeCrazy, Inc. 0.3
03/09/11 Felicis Ventures LLC; DreamIt Ventures; Startl, Inc.; ENIAC Ventures; Theoria Capital Management Pte Ltd.; 500 MindSnacks LLC 1.2
03/09/11 Accel Management Co, Inc.; August Capital; First Round Capital; Sherpalo Ventures; DAG Ventures, LLC StumbleUpon, Inc. 17.0
03/07/11 Birch Capital; Sugaroak Holdings, Inc. ZoomSafer Inc. 1.1
03/03/11 CincyTechUSA, Investment Arm; CincyTech Seed Fund I, L.P.; Hamilton County Development Company SampleSaint, Inc. 1.0
03/03/11 Mohr Davidow Ventures; Deep Fork Capital; Motorola Mobility Ventures Fliptrack, Inc. NA
03/01/11 Undisclosed BUMP Network, Inc. 1.0
03/01/11 Lowercase Capital UpNext, Inc. 0.5
02/28/11 Undisclosed ClairMail, Inc. 15.0
02/25/11 Acumen Fund Sproxil, Inc. 1.8
02/24/11 GRP Partners; Kleiner, Perkins, Caufield & Byers; Matrix Partners GOGII, Inc. 15.0
02/22/11 Sutter Hill Ventures; Intel Capital; DN Capital Limited; Bridgescale Partners Digital Chocolate, Inc. 12.0
02/22/11 Javelin Venture Partners Emdigo, Inc. 1.1
02/21/11 FirstMark Capital, L.L.C.; IA Ventures; BMW i Ventures; BMW i Ventures My City Way 5.0
02/15/11 Greylock Partners; Excel Venture Management; Greylock Discovery Fund Catch.com, Inc. 7.0
02/08/11 Andreessen Horowitz Brooklyn Packet Company LLC 18.2
02/01/11 XG Ventures; TomorrowVentures, LLC Doppelgames Inc. NA
01/27/11 Undisclosed Appolicious Inc. 1.0
01/26/11 Undisclosed PlaySay, Inc. 1.3
01/25/11 Undisclosed AppMobi LLC 6.0
01/20/11 Intersouth Partners; Florida State Board of Administration; H.I.G. Ventures, LLC; Florida Growth Fund LOC-AID Technologies, Inc. 13.0
01/18/11 Undisclosed Siteminis Incorporated 1.5
01/14/11 Arthur Ventures Boost Information Systems, Inc. 1.5
01/11/11 Motorola Mobility Ventures Catch Media Inc. 3.5
01/10/11 Advanced Technology Development Center; 500 Startups; 500 Startups Khush, Inc. NA
01/03/11 Innovation Works NoWait, Inc 0.5
01/03/11 Undisclosed RockSauce Studios, LLC 0.0
12/31/10 500 Startups 955 Dreams, Inc. 0.3
12/31/10 Tech Coast Angels Inc. YouMail, Inc. NA
12/31/10 True Ventures; Google Ventures; AOL Ventures Schematic Labs, Inc. NA
12/30/10 Undisclosed Daily Interactive Networks, LLC 0.5
12/30/10 Undisclosed UpStart Mobile, Inc. 0.1
12/29/10 Undisclosed GoMiso, Inc. 2.0

65

Mobile Content Investments (cont’d)
($ in millions)
Investment
12/23/10 Undisclosed NoiseToys, Inc. $0.5
12/23/10 Insight Venture Partners Kony Solutions, Inc. 19.1
12/23/10 Undisclosed Mobile Technology Network, LLC 0.8
12/22/10 General Catalyst Partners; First Round Capital; Khosla Ventures; Betaworks; SV Angel; SV Angel Fund; Lerer Mindless Dribble Inc. 10.6
12/22/10 Undisclosed D Mobile, Inc. 1.2
12/21/10 Highland Capital Partners; Highland Capital Partners VII, L.P.; Balderton Capital; Google Ventures SCVNGR, Inc. 17.0
12/21/10 Undisclosed DiVitas Networks, Inc. 2.5
12/21/10 500 Startups; 500 Startups; Twilio Fund Textaurant Corporation 0.0
12/17/10 Undisclosed Mformation Technologies, Inc. 5.0
12/17/10 Hearst Interactive Media; Google Ventures Miso Media, Inc. 1.5
12/17/10 Undisclosed MoFuse, Inc. 1.5
12/15/10 Sequoia Capital Pocket Gems, Inc. 5.0
12/15/10 Undisclosed Rave Wireless, Inc. 4.0
12/15/10 Undisclosed Zumigo, Inc. 0.4
12/14/10 Coceve, Inc.; Kima Ventures; WasabiVentures Tektrak, Inc. NA
12/09/10 Undisclosed Applico LLC NA
12/08/10 Undisclosed MeLLmo Inc. 10.1
12/08/10 True Ventures Appconomy Inc. 1.7
12/07/10 Undisclosed LiquidSpace, Inc. 1.8
11/30/10 Undisclosed MobileIQ, Inc. 0.1
11/23/10 Undisclosed Fluent Mobile, Inc. 5.5
11/19/10 Sigma Partners; Kepha Partners Azuki Systems, Inc. 8.0
11/19/10 Undisclosed Apperian, Inc. 0.5
11/14/10 Undisclosed Alphonso Labs, Inc. 0.8
11/12/10 Draper Fisher Jurvetson; Quest Ventures; Global Brain Corporation; ZIG Capital; 500 Startups Retailigence, Inc. 1.5
11/10/10 Goldman Sachs Group, Merchant Banking Division; Oak Investment Partners; Infinity Private Equity Fund; Oberon Media, Inc. 16.0
11/01/10 Kleiner, Perkins, Caufield & Byers; iFund, L.P. Callaway Digital Arts, Inc. 6.0
10/29/10 Apricot Capital, LLC Peekaboo Mobile, Inc. NA
10/29/10 Undisclosed ScrollMotion Inc. 7.6
10/27/10 Paul Allen Kiha Software, Inc. 20.0
10/21/10 Undisclosed MediaFriends, Inc. 5.0
10/19/10 Morgenthaler; Sequoia Capital; DoCoMo Capital, Inc.; Troika Capital Partners-Venture Capital Evernote Corporation 20.0
10/14/10 Rho Capital Partners, Inc.; VantagePoint Venture Partners; QUALCOMM Ventures ChaCha Search, Inc. 23.0
10/13/10 Undisclosed Mangia Technologies, Inc. 6.2
09/22/10 Verizon Ventures geodelic systems, inc. NA
08/24/10 TomorrowVentures, LLC Trumpet Technologies, Inc. NA
08/23/10 JLA Ventures; Trident Capital, Inc.; RBC Venture Partners; The Blackberry Partners Fund, L.P.; Pocketgear, Inc. (nka:Appia, Inc.) 15.0
08/11/10 Google Ventures; Google Ventures, L.P. ngmoco, LLC NA
07/20/10 Kleiner, Perkins, Caufield & Byers; Index Ventures; The Chernin Group Flipboard, Inc. 10.5
06/30/10 10 existing investors (including GGV Capital, NEA, and SRB Management) and 10 new investors Glu Mobile, Inc. 13.5

66

($ in millions)
Investment
06/29/10 Union Square Ventures; O'Reilly AlphaTech Ventures, LLC; O'Reilly AlphaTech Ventures, L.P.; Andreessen Foursquare Labs, Inc. $20.0
06/28/10 Clearstone Venture Partners; MK Capital; Shasta Ventures geodelic systems, inc. 7.0
06/09/10 Undisclosed Pocketgear, Inc. (nka:Appia, Inc.) 12.5
06/09/10 Undisclosed KwiqApps Inc. NA
04/01/10 Draper Fisher Jurvetson; U.S. Venture Partners; Scale Venture Partners Box.net, Inc. 18.0
03/25/10 Accel Management Co, Inc.; Hearst Interactive Media; General Catalyst Partners; Historic AOL LLC; Brightcove, Inc. 12.0
03/24/10 Benchmark Capital; New Atlantic Ventures Stitcher, Inc. 6.0
01/06/10 JLA Ventures; Labrador Ventures; RBC Venture Partners; Intel Capital; First Round Capital; Flybridge Capital Transpera, Inc. 9.0
12/15/09 Bessemer Venture Partners; Granite Ventures, LLC; Shasta Ventures SonicMule, Inc. 8.0
12/10/09 Undisclosed ChaCha Search, Inc. 7.0
12/02/09 Bay Partners; Benchmark Capital; Stage 1 Ventures, LLC; Accrue Sports and Entertainment Ventures, LLC HipLogic Inc. 7.0
11/24/09 Pitango Venture Capital NetGate, Inc. 6.5
10/23/09 3M Co. Artificial Life, Inc. 6.5
10/09/09 Undisclosed Jet Set Games, Inc. 9.0
09/22/09 New Enterprise Associates; JAFCO Ventures XinLab, Inc. 6.0
07/08/09 Y Combinator Bump Technologies, Inc. NA
07/08/09 Quest Ventures; CampVentures Qik, Inc. 5.5
05/11/09 Undisclosed tvCompass, Inc. 6.5
03/27/09 MeriTech Capital Partners; New Enterprise Associates; i-Hatch Ventures LLC; SoftBank Capital; Brookside Thumbplay, Inc. 8.0
03/05/09 Amicus Capital; GrandBanks Capital Inc.; Spark Capital; True Ventures; Triangle Peak Partners. Inc. SendMe, Inc. 12.0
01/05/09 Led by Cisco Systems Xobni Corporation 10.2
12/31/08 Undisclosed VoiceBox Technologies, Inc. 13.0
09/09/08 Mayfield Fund; Bertelsmann Digital Media Investments; D.E. Shaw Venture Capital Emotive Communications, Inc. 6.3
12/10/08 North Bridge Venture Partners; Carmel Ventures Mobicious Inc. 5.0
11/13/08 Labrador Ventures; Intel Capital; First Round Capital; Flybridge Capital Partners Transpera, Inc. 8.3
11/06/08 ZG Ventures; Charles River Ventures; Jesselson Capital; Vision Capital Advisors; Khosla Ventures iSkoot Technologies Inc. 19.0
10/28/08 RBC Venture Partners; JLA Ventures; The Blackberry Partners Fund.; Motorola Ventures; AMC Communications WorldMate, Inc. 8.0
10/08/08 Altos Ventures; ATA Ventures Trilibis, Inc. 5.7
09/11/08 General Catalyst Partners; Balderton Capital; Salmon River Capital LLC Big Fish Games, Inc. 83.3
09/10/08 Intel Capital; Itochu Corp. UIEvolution, Inc. 5.0
08/21/08 Slater Technology Fund MoFuse, Inc. NA
07/18/08 Garnett & Helfrich Capital Azingo, Inc. 50.0
05/13/08 Castile Ventures; Walden International; Nexit Ventures Oy; H.I.G. Ventures, LLC; Nexit Infocom II L.P. Funambol, Inc. 12.5
06/16/08 Core Capital Partners; Montagu Newhall Associates; Polaris; RRE Ventures; ITOCHU Techno–Solutions Roundbox, Inc. 20.0
06/10/08 Pittco Capital Partners; SunBridge Partners, Inc.; Harbert Venture Partners, LLC Yap, Inc. 6.5
04/29/08 Norwest Venture Partners Veveo, Inc. 7.8
03/17/08 Brookside Capital Management, LLC; Cross Creek Capital Thumbplay, Inc. 18.0
03/03/08 Advanced Technology Ventures; CenterPoint; Institutional Venture Partners; SSM Partners; NeoCarta; Pharos Handango, Inc. 9.5

67

($ in millions)
Investment
02/06/08 New Enterprise Associates XinLab, Inc. $8.1
12/28/07 Undisclosed Artificial Life, Inc. 6.5
12/18/07 Mayfield Fund; Rustic Canyon Partners; Trinity Ventures; DCM PlayFirst, Inc. 16.5
12/13/07 GrandBanks Capital Inc.; Spark Capital; True Ventures SendMe, Inc. 15.0
12/12/07 Led by Telefonica SA Decentral.tv Corp. 21.1
12/04/07 Matrix Partners; Sequel Venture Partners; Spark Capital Buzzwire, Inc. 8.0
10/18/07 Voyager Capital; Ignition Partners Melodeo, Inc. 7.9
10/16/07 New Enterprise Associates; Advanced Equities, Inc.; Cyrus Capital Partners, L.P. Motricity, Inc. 185.0
09/25/07 Morgenthau Venture Partners, LLC; New World Angels, Inc.; Harris Preston & Partners, LLC mVisible Technologies, Inc. 6.5
09/21/07 Sigma Partners; Kepha Partners PeerMeta 6.1
09/10/07 ValueAct Capital, LLC Twistbox Entertainment, Inc. 19.5
08/28/07 Rubicon Ventures; 755 Capital Partners, LLC D2C Games, Inc. 6.0
08/24/07 Matrix Partners; North Bridge Venture Partners; Norwest Venture Partners; OmniCapital Group LLC Veveo, Inc. 14.0
08/08/07 Led by RENN Capital Group, Inc. Narrowstep Inc 10.5
07/31/07 JK&B Capital; QUALCOMM; Public Employees Retirement Association of Colorado; Fort Washington Capital Novarra, Inc. 50.0
07/30/07 Baker Capital; Northwest Venture Associates; Spangler Ventures, LLC Action Engine Corporation 20.0
07/17/07 Nexus India; Helion Venture Partners; Erasmic Venture Fund; QUALCOMM Ventures; Eastven Kirusa, Inc. 13.3
07/15/07 EDF Ventures; Mission Ventures; iSherpa Capital, LLC Rocketalk, Inc. 7.1
06/25/07 Mission Ventures; Comcast Interactive Capital, LP; Avalon Ventures; Artiman Ventures Ortiva Wireless, Inc. 15.0
06/07/07 Intel Capital; First Round Capital; Flybridge Capital Partners Transpera, Inc. NA
06/05/07 Matrix Partners; North Bridge Venture Partners Aylus Networks, Inc. 15.0
05/31/07 Capricorn Management; Goldman Sachs; Oak Investment Partners; Trilantic; Morgan Stanley Oberon Media, Inc. NA
05/29/07 Nomura Private Equity; Mitsubishi UFJ Capital Co.; Access Company; Aplix Corporation Gemini Mobile Technologies, Inc. 5.0
05/25/07 Led by QuestMark Partners and Wasatch Cross Creek Capital Mformation Technologies, Inc. 20.0
05/23/07 Incubic Management LLC; Steamboat Ventures, LLC; Monitor Ventures Greystripe, Inc. 8.9
05/10/07 Venrock; Kodiak Venture Partners; GrandBanks Capital Inc. uLocate Communications, Inc. (nka:Where, Inc.) 11.0
05/09/07 Menlo Ventures; Scale Venture Partners; Cardinal Venture Capital PlayPhone, Inc. 18.8
05/01/07 Cardinal Venture Capital; ComVentures; Sevin Rosen Funds Sonopia Corp. 12.7
04/27/07 Dutchess Capital Management, LLC; Dutchess Private Equities Fund, L.P. Teknik Digital Arts Inc. 10.0
04/24/07 Undisclosed Apptix ASA 55.2
04/19/07 Undisclosed PassAlong Networks 10.0
04/18/07 Warner Music Group Corp.; D. E. Shaw Investment Management, L.L.C.; Bertelsmann Digital Media Investments Emotive Communications, Inc. 7.7
04/06/07 Atlas Venture LLP; TVM Capital GmbH; Venrock ExtendMedia Corporation 12.0
03/27/07 Yorkville Advisors, LLC NeoMedia Technologies Inc. 7.5
03/20/07 Anthem Venture Partners; Draper Fisher Jurvetson; J.F. Shea Venture Capital; HIKARI Private Equity, Inc Pulse Entertainment, Inc. 7.0
03/12/07 Roberts Communications Network, Inc.; Sunrise Operations Profile Mobile Communications, LLC 10.0
03/08/07 Goldman Sachs Group, Merchant Banking Division Gemini Mobile Technologies, Inc. 20.0
02/26/07 Undisclosed Motricity, Inc. 50.0
02/15/07 Intel Capital; Greenwood Investments, Inc. ViDeOnline Inc. 12.0

68

($ in millions)
Investment
02/07/07 Lauder Partners, LLC; Steelpoint Capital Partners, LP Promptu Systems Corporation $5.6
12/22/06 Advantage Capital Partners; J.F. Shea Venture Capital; Mayfield Fund; Access Industries, Inc.; Shepherd Quickoffice, Inc. 7.0
02/01/07 DAG Ventures, LLC Plaxo, Inc. 9.0
01/22/07 Meritage Private Equity Funds; Dentsu Inc.; Netage Capital Partners, Inc.; Uniquelab; Suneight Investment Co., Mobile Content Networks, Inc. 10.0
2007 Undisclosed Thumbplay, Inc. 17.0
12/23/06 Amicus Capital; Spark Capital; True Ventures SendMe, Inc. 6.0
12/18/06 Innovacom; ATA Ventures PixSense Inc. 5.4
12/14/06 Ignition Partners; Greylock Partners; SoftBank; SAIF Partners; Saints Capital; Amadeus Capital Partners SEVEN Networks, Inc. 42.0
12/06/06 Kleiner, Perkins, Caufield & Byers Pinger, Inc. 8.0
12/01/06 Charles River Ventures; Sigma Partners Mobeus Corporation 6.5
11/29/06 Khosla Ventures iSkoot Technologies Inc. 6.2
10/30/06 Bain Capital; SoftBank Capital; Redwood Partners; i-Hatch Ventures Thumbplay, Inc. 10.0
10/09/06 Fonds de solidarité FTQ; Trio Capital Inc.; Telecom Media Fund; Humagade; La Caisse Cellfish Media, LLC 60.0
10/09/06 JK&B Capital; Onset Ventures; Redpoint Ventures; Motorola Solutions Venture Capital; QUALCOMM Ventures AirPlay Network, Inc. 14.0
09/28/06 Undisclosed PodShow, Inc. 15.0
09/12/06 Led by Institutional Venture Partners Handango, Inc. 60.5
09/12/06 Spark Capital Twistbox Entertainment, Inc. 12.8
09/07/06 Lauder Partners, LLC; Steelpoint Capital Partners, LP Promptu Systems Corporation 11.6
09/07/06 Apax Partners; Borealis Ventures; Village Ventures; Hanna Ventures; Motorola Ventures; Argnor Wireless Handmark, Inc. 5.0
08/08/06 Mayfield Fund; Novak Biddle Venture Partners; UV Partners (nka:Pelion Venture Partners); Blacksmith Capital Sennari, Inc. 10.0
09/30/06 Oak Investment Partners; Sabine Ventures Management; SeaPoint Ventures ZenZui 12.0
09/01/06 Undisclosed iWin, Inc. 5.0
08/28/06 Menlo Ventures; Cardinal Venture Capital PlayPhone, Inc. 9.1
07/26/06 Led by Bridgescale Partners Digital Chocolate, Inc. 22.5
06/30/06 Shuffle Master and a consortium of private equity investors Sona Mobile Holdings Corp. 10.2
06/27/06 Capricorn Management; Goldman Sachs; Oak Investment Partners; Morgan Stanley Oberon Media, Inc. NA
05/10/06 Ignition Partners; Greylock Partners; SoftBank; Elm Ridge Capital; SAIF Partners; Amadeus Capital Partners SEVEN Networks, Inc. 20.0
04/25/06 Led by Advanced Equities, Inc. Motricity, Inc. 40.0
04/05/06 VantagePoint Venture Partners Mixxer, Inc. 20.0
03/15/06 Prism VentureWorks; Venrock; TD Capital; TD Capital Ventures; Prism Venture Partners V, L.P. Everypoint, Inc. 10.0
02/28/06 Cardinal Venture Capital; Mayfield Fund; Garage.com; Greenpark Capital Ltd. Razz, Inc. 7.0
02/13/06 NeoCarta Ventures, Inc.; Shepherd Ventures Digital Orchid, Inc. (nka:Sorteo Games, Inc.) 6.0
02/10/06 Valhalla Partners; Maryland Department of Business and Economic Development; The Grosvenor Funds BDMetrics, Inc. 7.5
02/01/06 InterWest Partners; Storm Ventures Inc. Mobio Networks Inc. 8.0
01/11/06 Menlo Ventures mywaves, Inc. 14.9
01/11/06 Generation Partners; Sun Microsystems Inc. (nka:Oracle America, Inc.); Spark Capital thePlatform, Inc. 8.0
01/06/06 Mayfield Fund; Rustic Canyon Partners; Trinity Ventures PlayFirst, Inc. 5.0
2006 Bezos Expeditions, LLC; Simon Equity Partners ChaCha Search, Inc. 6.0
12/12/05 SoftBank Capital; i-Hatch Ventures LLC Thumbplay, Inc. 7.0
12/01/05 Undisclosed Big Fish Games, Inc. 5.0

69

($ in millions)
Investment
11/22/05 SK C&C Co. Ltd. SkyZone Entertainment, Inc. $13.5
11/18/05 Liberty Associated Partners, L.P.; Rock Hill Investment Management, L.P.; RHP Master Fund, Ltd. Summus Inc. 8.0
10/31/05 Undisclosed SmartVideo Technologies Inc. 8.0
10/05/05 General Catalyst Partners; Bessemer; Draper Fisher Jurvetson; Institutional Venture Partners Mforma Group, Inc. 30.0
10/01/05 EnerTech Capital; TL Ventures; VantagePoint Venture Partners Kayak Interactive Corporation 5.0
09/26/05 Novak Biddle Venture Partners; UV Partners (nka:Pelion Venture Partners); Blacksmith Capital Sennari, Inc. 5.0
09/21/05 Foundation Capital; Oak Investment Partners; Empire Ventures, Inc. Rearden Commerce, Inc. 25.0
09/12/05 Apax Partners Worldwide LLP; Village Ventures; Argnor Wireless Ventures; Borealis Ventures; Hanna Ventures Handmark, Inc. 5.0
08/30/05 Bessemer Venture Partners; Sequoia Capital Gracenote, Inc. 10.9
08/24/05 Aegis Capital Group LLC; Aegis Texas Venture Fund, L.P. Vuico, Inc. NA
08/15/05 Led by HarbourVest Partners m-Qube, Inc. 10.0
06/22/05 Walden International; Pacven Walden Ventures V, L.P.; H.I.G. Ventures Fund II, L.P.; H.I.G. Ventures, LLC Funambol, Inc. 5.2
07/19/05 Foundation Capital; Empire Ventures, Inc.; Charter Venture Capital Rearden Commerce, Inc. 18.5
06/30/05 Led by Advanced Equities, Inc. Motricity, Inc. 30.0
06/21/05 Undisclosed Perfectdata Corp. 5.1
05/17/05 Insight Communications Company, Inc.; Lauder Partners, LLC; Steelpoint Capital Partners, LP AgileTV Corporation 22.0
05/09/05 SoftBank Capital Nellymoser, Inc. 5.3
05/05/05 DCM; Walden International; BlueStar Ventures; Leo Capital Holdings, LLC Fastmobile, Inc. 12.0
04/27/05 Sierra Ventures AIRMEDIA, Inc. NA
04/01/05 Led by Granite Global Ventures Glu Mobile, Inc. 27.7
02/07/05 Draper Fisher Jurvetson; BlueRun Ventures WaveMarket, Inc. (nka:Location Labs) 9.4
02/01/05 Trafelet Capital Management; Alexandra Investment Management; Presidio Partners Dwango North America Corp. 15.0
01/28/05 Duchossois Technology Partners; AIG Orion Venture Capital Advisors; Canaan Partners; Lucent Venture Mobilitec, Inc. 12.1
01/10/05 Led by WorldView Technology Partners, Inc. Visage Mobile, Inc. 22.8
2005 Capricorn Investment Group LLC Oberon Media, Inc. NA

70

A. Gridley & Company LLC
Overview

72

Highly Focused Industry Expertise Underlies
Our Investment Banking Services
• Founded in 2001, headquartered in New York, NY

• Sharp focus provides valuable strategic insights and perspectives for clients
Advertising & Internet Services
Marketing Services • Adserving / Online Media Network
• Advertising Agencies • Customer Acquisition / Affinity Marketing
• Customer Care • Content Driven Aggregation
• Database Marketing • Contextual Advertising / Search
• Loyalty Marketing • Customer / Web Analytics
• Market Research • Online Research
• Specialty Marketing Services • Electronic Payments / Internet Banking
INFORMATION
• Teleservices • EC / Web Integrators
&
TECHNOLOGY
&
Database / SERVICES Financial Technology and
Information Services Outsourcing Services
• Data Analytics / Decisioning
• Payment and Transaction Processing
• Consumer / Specialty Data Providers
• Financial Security
• Business Data Providers
• Financial Technology / Outsourcing
• Financial Information Services
• Business Process Services
• Specialty Information Providers
• IT Consulting / Systems Integration
• IT Research
• IT Outsourcing

73

About Gridley
• Leading boutique Investment Bank specializing in Information Services
– Comprehensive perspective on Advertising, Marketing, Financial Technology and
Information Services trends and transactions
• Strong industry reputation on assignments led by senior bankers
– Sellside = Excellent strategic positioning and valuation
– Buyside = Deep knowledge and access to emerging companies and industry trends
• Trusted advisor and strategic matchmaker
– Thoughtful M&A ideas – not just the logical public company combinations
– Deliver value to buyers and sellers alike
• Broad industry network developed over 20+ years
– Industry leaders, hot emerging growth companies, and senior investors
– Senior executives on Gridley Advisory Board
• Well-known thought leader
• Host of leading Annual Information Services Conference and participant in
industry events
• Highly regarded quarterly newsletter – 2,200+ distribution
• Sought after commentator and resource for the media

74

Gridley Provides Comprehensive Investment
Banking Services

Client-centric Products and Services

Industry Leaders Emerging Growth Companies Private Equity Firms
• Buyside Advisory Services • Sellside Advisory Services • Buyside Advisory Services for
Existing Portfolio & New
• Private Placement Services
• Fairness Opinions Business Initiatives
• Buyside Advisory Services
• Sellside Advisory Services for
• Corporate Divestitures
• Strategic Growth Consultants Portfolio Companies
• Strategic Industry and • Potential Board Member • Potential Management / Board
Company Studies Introductions Member Introductions
• Potential Business Partner • Industry and Market Trends
• Industry and Market Trends
Introductions Presentations to Senior
Presentations to Senior
Management and Board of
Management and Board of • Industry and Market Trends
Directors
Directors Presentations to Senior
Management and Board of
Directors

75

Gridley Provides Comprehensive Investment
Banking Services
Strategic Acquirer Strategic
Targeting Consulting
Transaction Negotiation of
Pricing and Issues and
Structuring Documentation

M&A AND
ADVISORY
Due Diligence CAPABILITIES M&A Modeling and
Valuation

Board
Fairness Opinions
Other General Presentations
Advisory Services

76

Leading Annual Industry Conference Showcases Our
Extensive Network of Relationships
• Bellwether event focused on our targeted industries
• Approximately 475 senior-level executives from over 300 companies
– Industry leaders, emerging companies, and premier private equity and debt investors
– Creates exceptional industry networking and exchange of ideas
• Differentiated audience and participants vs. other conferences
– Audience = senior industry executives, not institutional buy-side investors
– Speakers = leading CEOs and executives from top companies:
• Highly personalized with Gridley arranged “1-on-1”s for clients, presenters, sponsors
• Presentations by approximately 40 premier private companies and industry panels addressing
timely topics each year

77

Event History – Track Record of Finding
Successful Companies
• 188 private companies have presented since 2004

• Over 50% have completed liquidity transactions

78

Frequent Participation at Industry Events Further Extends
Our Network and Showcases Our Thought Leadership
Conferences with Gridley Participation
Mar. 2011 Upstream Seller Forum Speaker
“Making Cents Out of the Display Ecosystem”
Dec. 2010 Business Insider: IGNITION Speaker
“How to Build a $1 Billion Content Business in Three Years or Less”
Nov. 2010 Digital Hollywood NYC: Media Moderator
Disruption - Private Equity and Investor Strategy Panel
- “The Technology and Entertainment Based Company: From First Round
to Implementing the Revenue Growth Target Strategy”
Nov. 2010 ad:tech NYC 2010 Keynote Speaker
“Digital: Taking a BIG Bite out of the Big Apple”

Nov. 2010 Stand Up and Deliver: The Panelist:
Targeting Machine Gets Tested “I’m With the Brand: Is Ad Net Inventory Ready to Lift the Right Metrics?
May 2010 TARGUSinfo 2010 Scoring Summit Speaker:
“Innovation and Shareholder Value: Why You Need to Take Analytics Real
Time”
Mar. 2010 SIIA Digital Media & Software Speaker:
Investment Conference “How to Play Your Hand in the M&A Market”
Feb. 2010 OnMedia NYC 2010 Panelist:
“Pricing Private Companies: What’s the 2010 Strategy?”

Nov. 2009 Audience is King: Targeting the Panelist:
Challenges of 2010 “Is the Long Tail Wagging? Have the Vertical Networks Lived Up to Their
Own Hype?”
Aug. 2009 LeadsCon East Panelist:
“Role of Institutional Advertising in Shaping Internet Advertising”
July 2009 Ad Network Gold Rush - Boom or Moderator:
Bust? “Are Verticals Standing Up?”

79

More than 2,200 Senior Industry Executives
Read Our Quarterly Newsletter
• Highly respected quarterly newsletter
on industry trends and corporate
finance / M&A activity – The Compass
– Broad, targeted reach: over 2,200 industry
CEO’s and CFO’s, investors, and financial
sponsors

– One of the top investment banking
generated publications in the industry

– Less than 25 opt-out requests since initial
publication in Q1 2003
The Compass Readership

3,000 +23.7%

2,500

Annual Growth
+26.7% 2,548
+29.3%
2,350
2,000
Readers
+47.6%
1,900
1,500 +31.0%
1,500

1,000 1,160

786
500 600

0
2003 2004 2005 2006 2007 2008 7/30/09

80

Gridley Often Publishes Strategic Industry Overviews and
Keynote Presentations that Inform Industry Executives &
Investors
• Gridley is well-known for these comprehensive strategic reports and
presentations that analyze important upcoming trends and investment
opportunities across our targeted sectors

Topic First Publish Date
Social Marketing Overview Coming Soon

“Billion Dollar Babies: Trends and Opportunities in the E-Commerce Industry” Coming Soon

“Making Cents Out of the Display Ecosystem” Mar. 2011
(Upstream Seller Forum, Speaker)
“The Virtual Goods Ecosystem” Dec. 2010
“How to Build a $1 Billion Content Business in Three Years or Less” Dec. 2010
(Business Insider Ignition Conference, Speaker)
“Digital: Taking a BIG Bite out of the Big Apple” Nov. 2010
(ad:tech New York, Keynote Speaker)
“Innovation and Shareholder Value: Why You Need to Take Analytics Real Time” May 2010
(TARGUSinfo Scoring Summit, Speaker)
“Mobile Industry Overview: Getting Smart About Smartphones” Apr. 2010

“Ad Exchanges, Targeting, & Optimization: From Mad Men to X-Men” Sep. 2009

“The State of Online Marketing” Jun. 2009

Note: Available for download on Gridley’s website, www.gridleyco.com

81

The Media Also Seeks Out Our Insights on Industry
Trends and Transactions

82

Selected Recent Gridley Transactions
• Gridley clients include industry leaders and premier emerging growth companies

• Gridley provides strategic advisory work in addition to the transactions listed below

Undisclosed Undisclosed $20,500,000 Undisclosed Undisclosed Undisclosed Undisclosed

Acquired by Acquired by Acquired by Acquired by Acquired Acquired Acquired by
Oversee.net TeleTech Holdings The Dolan Company WPP Group plc FetchBack Inc. M3 Mobile Marketing MDC Partners Inc.
Advisor Advisor Advisor Advisor Advisor Advisor Advisor

Undisclosed Undisclosed $20,000,000 $157,000,000 Undisclosed Undisclosed
$367,000,000

Acquired Acquired Investment by Acquired by Acquired Acquired by Acquired by
Pepperjam Silverlign Group Inc. TZP Group LLC Roper Industries, Inc. e-Dialog, Inc. WPP Group plc Quest Software
Advisor Advisor Placement Agent Advisor Advisor Advisor Advisor

Undisclosed Undisclosed Undisclosed $113,189,337 $17,450,000 Undisclosed Undisclosed
Email Business of PrePay Intelligent Network
Ad serving Business of Solutions (INS) Business Unit of

Sold to Sold to Sold to Secondary Offering Acquired by Acquired by Acquired by
One to One Interactive, Inc. Aegis plc Parthenon Capital LLC Verisign Schulman, Ronca, & ISIS Equity Partners, Inc.
Advisor Bucuvalas, Inc.
Advisor Advisor Co-Manager Issued Fairness Opinion Advisor Advisor

$138,000,000 Undisclosed $58,000,000 Undisclosed $55,200,000 Undisclosed Undisclosed
Advisory Communications Marketing One to One, Inc. d/b/a
Systems, Inc. (ACS) d/b/a

Acquired Acquired by Acquired Acquired by Acquired by Acquired by
Follow-On Offering
Modem Media, Inc. Valassis Communications Inc Performics, Inc. ARAG Group Carlson Marketing Group Alliance Data Systems, Inc.

Advisor Advisor Advisor Advisor Co-Manager Advisor Advisor

83

Gridley & Company LLC
10 East 53rd Street, 24th Floor
New York, NY 10022
212.400.9720 tel
212.400.9717 fax
Twitter: @gridleyco
www.gridleyco.com

84

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