Group presentation final copy
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The document discusses three social media applications that could be used by a leisure center: YouTube, Hootsuite, and Wikispaces. YouTube allows users to upload videos for others to see and search, which could help a leisure center demonstrate its facilities and classes. Hootsuite integrates multiple social media feeds into one application, allowing a center to efficiently manage social media and track engagement. Wikispaces is a collaboration software that a center could use as a knowledge base for staff or to track internal projects.
Group presentation final copy
- 1. Created by Alison Menzies, Heather Manson and Mavis Mapuranga
- 2. There is a variety of different social media applications that can be used. These include: ◦ Flickr ◦ Instagram ◦ Myspace ◦ LinkedIn ◦ Bebo ◦ Whatsapp ◦ Google+ ◦ Tumblr Business Web Innovation: Group E-activity
- 3. Throughout this presentation we will explain the three most relevant social media applications for a leisure centre. These include: YouTube Hootsuite Wikispaces We will explain what each application is and also the features, the benefits and how they can be used within the leisure centre. Business Web Innovation: Group E-activity
- 5. YouTube makes it possible for “billions of people to discover, watch and share originally-created videos”. And It “provides a forum for people to connect, inform, and inspire others across the globe”. Business Web Innovation: Group E-activity
- 6. The main feature of YouTube is that users can upload their own videos onto the website for billions of people to see. The “Search” feature on YouTube allows users to search the full website for videos relating to their search criteria. YouTube “Channels” acts as a home page for every YouTube account. It shows the videos you uploaded and it allows you to link your YouTube videos to the company’s website. The “Subscription” feature allows viewers to subscribe to the company’s channel and any videos which is uploaded will be seen on the viewers channel when they log on to YouTube. Business Web Innovation: Group E-activity
- 7. The leisure centre can create videos featuring the facilities available within the premises such as gym classes and the gym or swimming pools which are available The leisure centre can use the “search” feature to search for videos relating to the company such as “Fitness classes”. YouTube will then provide many videos on fitness classes which the company can use for ideas and inspiration. The leisure centre can create a channel which will contain all of the content uploaded by the company. Users can then subscribe to the leisure centre’s “channel” and they will be able to see all of the uploaded content. The leisure centre can also subscribe to other users channels which relate to the company to view the videos uploaded by them. Business Web Innovation: Group E-activity
- 8. Increases awareness of the Provides an information leisure centre source for the leisure centre Demonstrate their Benefits Free expertise in fitness of Advertisement YouTube Customers can look at the Build customer videos on YouTube to see if relationships by the leisure centre have what providing them with a lot they are looking for of valuable information Business Web Innovation: Group E-activity
- 10. Hootsuite is a free social media application that “is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results”. Hootsuite can help with social media sites including, Facebook, Twitter, LinkedIn Foursquare, Wordpress and many more social media sites. It takes all of the newsfeeds from Facebook and Twitter etc. and combines them into the one easy to use application. Business Web Innovation: Group E-activity
- 11. Hootsuite Teams can organise your social media life, as they provide a large scale management. You can scale throughout your organisation, empowering teams to engage effectively whilst maintaining control. You can create multiple teams and team members and social networks for management. Facebook Insights allows users to measure the fans comments, likes and their page activity. Google Analytics allows users to trace the revenue and web conversations of your social outreach. This shows you the regions of the sites traffic, for example, the different areas in the city or that geographic area. Twitter Profile Stats allows the Leisure centres to gain an overview of their twitter account by tracking the number of their followers or the number they are following. Business Web Innovation: Group E-activity
- 12. If Leisure Centres have a number of social media sites, it may be hard to keep all the social media sites in line. Some organisations may have the fear of missing out; therefore Hootsuite is a great tool. The leisure centre can use Facebook Insights to measure the fans comments, likes and their page activity. Google Analytics can be used by the leisure centre to trace the revenue and web conversations of their social outreach. It will show the company the regions of the sites traffic. Business Web Innovation: Group E-activity
- 13. The leisure centre can keep The leisure centre can keep up-to-date with customers involved with their conversations comments and opinions. and can monitor key words and trending topics Benefits Hootsuite can help with the Hootsuite can help leisure centres digital clutter. of untangle the social Hootsuite media applications. Hootsuite allows you to access your Facebook, Twitter and other social media applications through the one application Business Web Innovation: Group E-activity
- 14. Wikispaces
- 15. Wikispaces (Wiki) is a collaboration software that is used by many businesses. And The name Wiki is from the Hawaiian word for quick. Wikispaces is a web page that the Leisure Centre can use for communication between staff. Business Web Innovation: Group E-activity
- 16. With unlimited wikis you can create wikis for every occasion. You can add new wikis for every team, event, meeting and every project. The discussion and comments feature allows users to “promote engagement and discussion” You can adjust who can access your wiki with the security feature available to improve your sites security Unlimited storage makes it easy to share files, documents, and videos. Business Web Innovation: Group E-activity
- 17. The leisure centre can use it as a knowledge base E.g. a fitness instructor might want to advise a client about how to treat a muscle injury, they can retrieve this information if it is already posted in the wiki. The leisure centre can add on videos, news feeds and calendars. Business Web Innovation: Group E-activity
- 18. Wikispaces saves staff from The leisure centre can use emails overload Wikispaces for projects and tracking the progress of the projects Benefits of Wikispaces Wikispace can be used instead The minutes can be stored on of an informal meeting . the wiki for staff to access. Business Web Innovation: Group E-activity
- 19. YouTube. (2013). About YouTube. Available: http://www.youtube.com/t/about_youtube. Last accessed 10/03/2013. Hootsuite. (2013). Features. Available: http://signup.hootsuite.com/pro/?ad=ga&gclid=CLO0ptiB9b UCFc3HtAodoQ4AmA. Last accessed 28th February 2013.http://www.wikispaces.com/ Wikispaces. (2013). Business. Available: http://www.wikispaces.com/. Last accessed 1st March 2013. Business Web Innovation: Group E-activity