Growth Hacking - Growth Hacker Identikit - by Growth Hound
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The document discusses growth hacking as the future of marketing, emphasizing its core components like push and pull marketing, engagement, product virality, and conversion optimization. It highlights key skills required for growth hackers, advocating for a focus on evergreen marketing skills rather than specializing in single tactics. Additionally, the text provides insights on job requirements from analyzed postings and encourages the development of a diverse skillset in marketing and analytics.
!["Don't specialize in a single tactic. [...]
instead, focus on developing marketing skills that will always remain
relevant.
These include things like marketing psychology, diffusion of innovation,
company building, customer research methods, persuasive website
architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis](https://image.slidesharecdn.com/growthhackeridentikit-151007171357-lva1-app6892/85/Growth-Hacking-Growth-Hacker-Identikit-by-Growth-Hound-91-320.jpg)
!["Don't specialize in a single tactic. [...]
instead, focus on developing marketing skills that will always remain
relevant.
These include things like marketing psychology, diffusion of innovation,
company building, customer research methods, persuasive website
architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis
INVEST IN EVERGREEN MARKETING SKILLS!](https://image.slidesharecdn.com/growthhackeridentikit-151007171357-lva1-app6892/85/Growth-Hacking-Growth-Hacker-Identikit-by-Growth-Hound-92-320.jpg)
Growth Hacking - Growth Hacker Identikit - by Growth Hound
- 1. (or how to become a unicorn) Growth Hacker Identikit Luca Barboni – lucabarboni89@gmail.com – @luca_barb89 Founder & Growth Hacker @ Growth Hound
- 2. ?
- 7. “Growth hacking, my friends is marketing. The future of marketing. Or what marketing always should have been.” - Michael Brenner, former VP of MKTG @ SAP
- 8. + =
- 10. Push Marketing
- 11. Adwords
- 12. Retargeting
- 13. Mobile Marketing
- 14. Direct Marketing
- 15. Printed Media
- 16. Pull Marketing
- 17. SEO
- 20. Email Marketing
- 21. PR Management
- 23. Engagement
- 24. Product Design
- 27. Gamification
- 28. API Integrations
- 30. Landing Pages
- 31. Call to Action
- 33. A/B Testing
- 34. User Experience
- 35. User Onboarding
- 36. Ah-Ha Moments
- 39. Sales Process
- 40. Lead Generation
- 41. Lead Scoring
- 42. Lead Nurturing
- 45. Business Models
- 46. Freemium Models
- 47. Saas
- 48. E-Commerce
- 49. Marketplace
- 50. Mobile
- 52. Growth Strategy
- 53. Idea Validation
- 55. Early Traction
- 56. Go To Market Strategy
- 59. Growth
- 61. Metrics
- 62. Web Analysis
- 64. Lean Analytics
- 65. AARRR
- 66. CAC
- 67. CLT
- 68. Viral K
- 69. You
- 72. Growthhackers.com/jobs Job posts analyzed51 What I've learned from...
- 75. 100% of the job posts were in english.
- 76. Main sources on GH: growthhackers.com
- 77. Main sources on GH: quicksprout.com
- 78. Main sources on GH: blog.kissmetrics.com
- 79. Main sources on GH: startup-marketing.com
- 80. Special BONUS for you
- 81. The first ITA blog on GH: growthound.com COMING SOON
- 82. TALK NERDY TO ME
- 85. HTML & CSS appears in 26% of the 51 job posts, almost a third. Then comes JS. What is the most required language?
- 89. Social Media Email MKTG SEMSEO 0,8 0,80,91,0 How many times does the keyword appear on avg. for each of the 51 job posts? times times times times What is the most required skill?
- 91. "Don't specialize in a single tactic. [...] instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..." Lean Startup Marketing – Sean Ellis
- 92. "Don't specialize in a single tactic. [...] instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..." Lean Startup Marketing – Sean Ellis INVEST IN EVERGREEN MARKETING SKILLS!
- 93. The keyword “Analytics/Analytical“ appears 2 times on avg. In each of the 51 posts. You've gotta love data. 211%% of appearance of “Analytics“
- 95. T-Shaped Skillset Storytelling Copywriting Content Marketing Email Marketing SEOPR Product Design & User Experience Wireframing A/B Testing Mobile Behavioural Psychology CRO Analytics Programming Biz Dev Community Offline Marketing Direct Sales Data Science Web Scraping APIsRetargeting Marketing ToolsFunnel Design Referral Programs Automation Lead GenerationSEM Affiliate Programs Virality Width of Knowledge Depth of Knowledge Inspired by Brian Balfour @bbalfour & Growth Tribe
- 97. The keyword “Leader“ appears 0,7 times on avg. in each of the 51 posts. A growth hacker is a leader. 68%% of appearance of “Leader“
- 100. Find a trending topic. google.com/trends
- 101. Open a Wordpress blog for free. it.altervista.org/#blog
- 103. Start running your own experiments.
- 104. If you want more...
- 109. THANK YOU! let's keep in touch: Luca Barboni luca@growthhound.com @luca_barb89 Growth Hound hello@growthhound.com @GrowthHound