Marketing & Technology: Are We Finding Common Ground?
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The document discusses the convergence of marketing and technology, emphasizing the need for marketers to understand data and work collaboratively with IT professionals. Key insights from various CMOs highlight the importance of data quality, real-time access, and the evolution of marketing technology. The growing presence of marketing technologists and sophisticated technology stacks is making this collaboration increasingly accessible to organizations.
Marketing & Technology: Are We Finding Common Ground?
- 1. 5/6/15 1 MARKETING & TECHNOLOGY: Are We Finding Common Ground? May 2015
- 2. We’re seeing a convergence in the marketing and technology agendas, and finding people who have an interest and aptitude in both areas. “ ” CHRIS GOODMAN CMO | KPMG
- 3. If you think you’re just a marketer you’re highly mistaken. You need to understand the data. “ ” KYLE SCHLEGEL VP OF MARKETING | LOUISVILLE SLUGGER
- 4. The role between CMO and CIO is something we’ve been working on. It’s not a front end – back end relationship, we are peers marching towards success. “ ” MARY BEECH CMO | KATE SPADE
- 5. My CIO and I share an office wall – and a relentless focus on data quality and faster real- time access to that data in order to deliver an enhanced customer experience. “ ” LIZA LANDSMAN CMO | E*TRADE
- 6. Marketing technology simply enables a whole new scale of creativity. “ JOHN MAEDA DESIGN PARTNER | KLEINER PERKINS CAUFIELD & BYERS ”
- 7. It’s not about a particular tool or system, it is about being curious about other possibilities because the tools we will use in two or three years time will be totally different from the ones we were using two years ago. “ ” JOHN WATTON DIGITAL MARKETING DIRECTOR | ADOBE EMEA
- 8. A fifth of our staff are data strategists whose sole job is to identify patterns from the data the service gathers. The algorithms I’ve seen over the past few months have been some of the sexiest marketing I’ve seen for a long time. “ ” CHARLES WELLS CMO | JUSTGIVING
- 9. With the growing ranks of marketing technologists within marketing, and deeper collaboration between marketing and IT, these more sophisticated marketing technology stacks are within reach of more and more organizations. “ ” SCOTT BRINKER CO-FOUNDER & CTO | ION INTERACTIVE, INC.