GS1 université d'été 2015

Editor's Notes

• #2: 9H40 􀂱 10H05 : David Nahon, 􀀧􀁌􀁕􀁈􀁆􀁗􀁈􀁘􀁕􀀃 􀁇􀁘􀀃 􀁏􀁄􀁅􀁒􀁕􀁄􀁗􀁒􀁌􀁕􀁈􀀃 􀁇􀂶􀁌􀁐􀁐􀁈􀁕􀁖􀁌􀁒􀁑􀀃 􀁙􀁌􀁕􀁗􀁘􀁈􀁏􀁏􀁈􀀏􀀃 Dassault Système : Quelles sont les technologies de la réalité virtuelle ? La technologie, sa maturité, les champs du possible, son évolution et les perspectives 􀁇􀂶􀁘􀁗􀁌􀁏􀁌􀁖􀁄tion
• #6: Dassault Systèmes stands for the 3DEXPERIENCE Company We have about 11 000 Passionate People across the globe that are at the heart of the company. A large R&D team connected across 43 laboratories delivering simultaneously “combined software” for our 3DEXPERIENCE Solutions Dassault Systèmes has the largest PLM market share with 190 000 Customers in 12 Industries WW. A fundamental aspect of 3DS is partnering with clients who are leaders in their own industry segment, typically leaders in innovation and on the cutting edge of technology in order to answer tomorrows market needs. Our ecosystem of 3,500 selected partners increases our collective knowledge (the one of our customers and their customers) in the areas of sales & services, software development, education, and social development. Over 200 companies develops software complementary to our own. The composition of our shareholders has been consistent since our introduction on the stock market. The majority of the company is owned by the Dassault family and the company’s management. This stability enables a consistent long-term strategy & long-term investment enabling to be one step ahead of the competition.
• #7: For 30 years, we have helped our industrial partners transform their product-related processes. 3 times, we have changed the game of the industry. We are going to do it again. We are into the fourth stage of our history, Which began in the ‘80s with the launch of CATIA to create and engineer parts and assemblies in 3D. Second stage in the early ‘90s saw the emergence of Digital Mock-Up (DMU) replacing physical mock-ups, during which these 3D pieces came together to simulate the complete engineering context of a virtual model – beginning with airplanes and cars. The third stage: we added intelligence to the parts and assemblies in DMU and extended the use of 3D data to actors across the extended enterprise who may require access to this product referential to be able to enrich and complement the product data, to manage it throughout its lifecycle, from design to recycling. Our PLM solutions enable businesses of every size and sector around the globe to design, simulate and experience tomorrow’s products. Now we are well into the fourth stage : 3DEXPERIENCE, expanding virtual universes beyond PLM – answering the key question of What my industry values the most? And helping our customers to create delightful experiences for their consumers. In review: 3D for parts and assemblies, DMU for virtual prototyping, PLM to remove barriers between departments, and 3DEXPERIENCE to place consumers at the heart of participative product development, from design to recycling. 3DEXPERIENCE is a catalyst for innovation, enabling any enterprise stakeholder to participate in the innovation process, contributing to drive value for the end consumer.
• #8: The 3DEXPERIENCE platform is symbolized by the compass. The 3DEXPERIENCE platform transforms the way “innovators innovate with consumers” by connecting designers, engineers, marketing managers and even consumers, in a new ‘social enterprise’.
• #9: Our branding system, which is an extraordinary way to lead, guide acquisitions, converge with great application portfolio. On top of already known Brands, some are significantly being expanded or repositioned. GEOVIA. Solutions from mining to City 3DVIA. Business and consumer oriented: xx.By.Me DELMIA. The new world of the making. Acquisition of Apriso : from manufacturing preparation, to deep manufacturing run, manufacturing operation execution system. ENOVIA. 3DEXPERIENCE is the platform and ENOVIA a collection of business application   Each of the brands are not only creating huge, great user experiences, but also building communities. Important and will be part of the value creation framework.   Industries Our customers often select toolkits on the basis that IT decisions are a problem for CIO’s – this is a big mistake – IT investment is not a CIO decision, it must be a business decision – the tools we have are not toolkits, they are Industry Solutions. We have 12 Industry Solution Experiences, shown in the right half of this slide – industry-focused offerings which deliver specific value to companies and users in a particular industry. You can select the best tool for engineering, the best tool for manufacturing, a nice tool for collaboration, but if they are not integrated you will not run your business properly – the mission of our Industry Solutions is to “join the dots”.   Distribution We serve customers in 12 Geos. We have a global distribution system with 1 direct channel (Business Transformation) and 2 indirect channels (Value Solutions and Professional Channel). The action to merge the channels & the geos to get closer to our customers and partners is very essential. Under the leadership of a local Geo MD, Dassault Systèmes serves in the best way possible their clients, customers and partners, but even do showcases that will be used by all others around the world. The power of scale is going to come from there.   Experience is about Apps + Content + Services We deliver Content & Services to enrich our 3DEXPERIENCE platform in order to deliver Experiences. For instance, the recent acquisition of RTT, now 3DXcite is one example that Provides interactive marketing and sales experiences (applications, services, and content creation) for high-impact brand storytelling across all media channels.
• #10: Our customers are in all Industry Sectors whether they are from Core Industries or Diversified Industries. This position is of interest because of sharing best practices across industry (ie: High-Tech interested about adapting Car Assembly Process to their devices)
• #11: Dassault Systèmes will provide businesses and people with holistic 3D experiences to imagine sustainable innovations capable of harmonizing products, nature and life. Our aim is to help our clients see what their “product in life” will be, which means its integration into, its use in, and its impact on the environment. We are committed to using our solutions to help better understand and simulate how products, nature, and life can interact in harmony.
• #14: The inner part of the brain (the horse) is really what we are targeting We are increasing the surface contact between the user and the virtual, like two hands joining To get this incrased presence, we create an action/perception loop Key to presence is that this loop happens in a very small (a few 10th of millisec)
• #15: Cognitive load is reduced when talking to the Horse Emotions are directly connected to the senses; Fear and Disgust (emotions) are controling our sensorial behavior (openess of the nose, eye, mouth …) we cannot prevent to feel emotions unless we cut the senses: our emotions are driven by our senses The horse is our internal, instinctive animal, talking to the horse is how primal emotions are trigered Memorization is also linked to emotions: better lasting experience, more insights ….
• #16: The inner part of the brain (the horse) is really what we are targeting We are increasing the surface contact between the user and the virtual, like two hands joining To get this incrased presence, we create an action/perception loop Key to presence is that this loop happens in a very small (a few 10th of millisec)
• #17:  La Réalité Virtuelle Virtualité Immersive est un ensemble de technologies et de sciences qui permet l’immersion physique d’un utilisateur dans un monde virtuel, en améliorant à la fois la présence du monde virtuel pour l’homme (à travers le rendu stéréoscopique et propre au point de vue, le son 3D, le toucher , …) et la présence de l’homme dans le monde virtuel (à travers des interactions naturelles). -------------- The inner part of the brain (the horse) is really what we are targeting We are increasing the surface contact between the user and the virtual, like two hands joining To get this incrased presence, we create an action/perception loop Key to presence is that this loop happens in a very small (a few 10th of millisec)
• #19: Pour ce faire : nous cherchons à lui permettre de percevoir une partie de la réalité dans le virtuel (ses mains, son corps…) ____________________________________________________ Partir d’un environnement purement virtuel pour réintroduire des éléments réels relève du domaine de la Virtualité Augmentée (ici : les mains de l’utilisateur Bruder et al.09) C’est la démarche « opposée » de la réalité augmentée qui superpose au réel des informations virtuelles (ici, un canapé ikea)
• #20: TODO: Video CAVE (1), Video zSpace (retail) (2), Video ViVE(3) Vive https://youtu.be/sN-qxmb57uU?t=2m3s La foule https://youtu.be/sN-qxmb57uU?t=1m53s
• #22: Experiment as in real: early « Usage Simulation »
• #26: Why not using VR to train sales people in their relation with a customer
• #27: You can get business metrics through a virtual replica of your store
• #29: https://vimeo.com/104595064
• #36: http://www.3ds.com/industries/consumer-packaged-goods-retail