Guide 10 tips instructional design

www.lynda.com/industries | enterprisesolutions@lynda.com
By Jolie Miller | lynda.com
10 Tips for Instructional Designers
HOW WE DO
WHAT WE DO

03 Introduction
05 Tip No. 1: Good Instruction
Requires Clear Communication
07 Tip No. 2: Know Thy Audience
10 Tip No. 3: Be Miles Ahead—
And By Their Side
12 Tip No. 4: Drop The Formalities
14 Tip No. 5: Work Backwards
From Success
16 Tip No. 6: Set Achievable Learning Goals
18 Tip No. 7: Care About Being Good At It
20 Tip No. 8: Have Fun
22 Tip No. 9: Show R-E-S-P-E-C-T
25 Tip No. 10: Ask For Feedback—
And Use It
27 Conclusion
28 Author
30 About lynda.com
Table of Contents
2 | 10 Tips for Instructional Designers: How We Do What We Do | lynda.com

Introduction
One of the most common questions we get here at lynda.com is: How do you do what you do?
While there’s a certain amount of magic that happens on our campus (it’s impressive, I’ll be honest),
a lot of our process boils down to simple instructional design principles for teaching adult learners.
Whether you’re teaching a friend how to knit, creating online instruction, or just want to be able to
better communicate—the 10 tips in this guide don’t disappoint.
Teaching Adult Learners:
http://www.lynda.com/Education-Higher-Education-tutorials/Instructional-Design-
Essentials-Adult-Learners/170070-2.html

Good Instruction Requires
Clear Communication

TIP NO. 1
Good Instruction Requires Clear Communication
Great teachers take the complex and re-explain it simply, sharing in the excitement of someone new
to the topic. They communicate for others to hear—not for themselves.
Communication Fundamentals:
http://www.lynda.com/Business-Skills-tutorials/Communication-Fundamentals/141501-2.html
Communication Tips:
http://www.lynda.com/Business-Skills-tutorials/Communication-Tips/170778-2.html
Eﬀective Listening:
http://www.lynda.com/Business-Skills-tutorials/Eﬀective-Listening/176760-2.html

Know Thy Audience

TIP NO. 2
Know Thy Audience
You can’t teach anyone anything until you know who you’re teaching, where they’re at, what they
want to learn, and why they want to know it. Some lynda.com authors script their courses with one
potential student in mind: someone they know who needs to learn what they’re teaching.
In instructional design, learning more about your audience is called a needs analysis. You can
also rely on project management and business analysis to build more skills for developing project
requirements. These are great crossover skills that can help hone your teaching.
Instructional Design Essentials: Needs Analysis:
http://www.lynda.com/Education-Higher-Education-tutorials/Instructional-Design-
Essentials-Needs-Analysis/170069-2.html
Developing Project Requirements:
http://www.lynda.com/Business-Skills-tutorials/Developing-Project-Requirements/168241-2.html

Be Miles Ahead—
And By Their Side

TIP NO. 3
Be Miles Ahead—And By Their Side
The best teachers master the art of living miles ahead of where they’re teaching—yet are able
to be right there beside you when you need help. Because they know so much, they can anticipate
pitfalls and successes.
Much like a good mentor, good teachers are everywhere (reﬂected in my decisions and attitudes)
and nowhere (not hovering or physically present every time I struggle).
Anticipating Questions:
http://www.lynda.com/Education-Instructional-Design-tutorials/Anticipating-questions/
165443/197543-4.html
Mentoring Others:
http://www.lynda.com/Business-Skills-tutorials/Mentoring-Others/144200-2.html

Drop The Formalities

TIP NO. 4
Drop The Formalities
When I’m learning, I’m vulnerable. Talk to me as a friend. Create
a space I can come live and learn in, because when we have
that trust and that coziness, we become peers on a journey. That’s
a lot better than you telling me what to do.
As our communication and leadership author John Ullmen says,
“communicate to replicate”—meaning speak to amplify the message
you want people to remember, and repeat.
Communicate To Replicate:
http://www.lynda.com/Business-Skills-tutorials/
Communicate-replicate/167027/193633-4.html

Work Backwards From Success

TIP NO. 5
Work Backwards From Success
Whether you’re teaching me how to program or make a cake, every
learning journey has a final goal. Start where you want to finish and
then work backwards to break down the skills needed to get there.
Reverse engineering the end result is like the old editing trick
of slowly reading every line backwards aloud to catch typos. New
perspective comes from half-speed rearview-mirroring.

Set Achievable Learning Goals

TIP NO. 6
Set Achievable Learning Goals
Nothing frustrates people trying something new like finding out they have to be masters right
away. No, that’s not going to work. Instead, build in small successes I can feel good about right away.
The sooner you hook me on work, reward, and a new challenge, the quicker I get addicted to
the self-confidence and excitement of the next task. After all, a goal isn’t a goal unless you’re
going to achieve it.
Achieving Your Goals:
http://www.lynda.com/Business-Skills-tutorials/Achieving-Your-Goals/96757-2.html

Care About Being
Good At It

PowerPoint 2013 Essential Training:
http://www.lynda.com/Oﬃce-tutorials/PowerPoint-2013-Essential-Training/115468-2.html
Graphic Design for Business Professionals:
http://www.lynda.com/Illustrator-tutorials/Graphic-Design-Business-Professionals/145210-2.html
Overcoming Your Fear of Public Speaking:
http://www.lynda.com/Business-Skills-tutorials/Overcoming-Your-Fear-Public-Speaking/173885-2.html
TIP NO. 7
Care About Being Good At It
The secret to most professional endeavors is that you can be good at them if you care about being
good at them—whether it’s building products, closing sales, or managing people. Practice and
care about how you’re coming across. If you can’t make good graphics for your Microsoft PowerPoint
presentations, learn how. If you’re afraid of public speaking, devote yourself to getting over that fear.

Have Fun

TIP NO. 8
Have Fun
In my course on working with subject matter experts (SMEs),
I introduce the concept that if you’re having fun creating the
learning presentation, it will show in your final product. This is
true whether you’re stepping in front of a physical class or
delivering it online.
Passion and excitement show through across mediums, so put
some into yours.
Instructional Design Essentials: Working with SMEs:
http://www.lynda.com/Education-Instructional-Design-tutorials/
Instructional-Design-Essentials-Working-SMEs/160818-2.html

Show R-E-S-P-E-C-T

TIP NO. 9
Show R-E-S-P-E-C-T
Our attention spans are shortening every day, so you’ve got to
get to the point quickly. Jokes and stories are terrific, but you
have to teach me as you go through them, not after they’re over.
I’m not here because I have to be. This isn’t school; this is
my real life, and I’m letting you into part of it. So respect my
need to be informed and entertained.

Performance evaluation example: Stice boys:
http://www.lynda.com/Business-Accounting-tutorials/Performance-evaluation-
example-Stice-boys/158665/176154-4.html
Jim Stice:
http://www.lynda.com/Jim-Stice/2797663-1.html
Jim and Kay Stice do a great job of teaching through stories in their lynda.com accounting and
finance courses. One of my favorite examples is when they discuss transportation in Hong Kong.
When you’re mindful of my time and attention, I want to give you more of it.

Ask For Feedback—And Use It

TIP NO. 10
Ask For Feedback—And Use It
Feedback is a gift often wasted on people who don’t want to
hear it. Don’t be a victim.
When in doubt, survey or ask your learners how they’re doing. If
you’re designing something they’re learning from asynchronously,
get feedback from potential students as you’re developing it.
Read comments, respond to questions. Ask how you can improve.
After all, the teacher in any one particular setting is often the
student in others.

Conclusion
At lynda.com, all of these strategies significantly inﬂuence how we do what we do.
I hope you will use them to great success in your own endeavors.
To learn more, I invite you to browse our growing library of Instructional Design courses.
http://www.lynda.com/Instructional-Design-training-tutorials/1796-0.html

Jolie Miller, PMP®
Director of Business Content
lynda.com at LinkedIn
Jolie Miller, PMP®, is the director of Business Content for lynda.com at LinkedIn, where she works with an
awesome team to build leadership, project management, productivity, marketing, and education courses.
Over the past seven years, Jolie has helped over 100 authors translate classroom lectures, keynotes, books,
and course ideas into interactive online learning spanning the fields of business, health care, K-12 education,
career training, and productivity. Prior to joining lynda.com, Jolie managed author and content acquisitions
at Education To Go, a division of Cengage Learning, where she developed and launched a new product
line of K-12 professional development courses in conjunction with Staﬀ Development for Educators. You can
follow Jolie on Twitter @joliemiller or on her blog joliemiller.co.
Author

For 20 years, lynda.com has helped students, leaders, IT and
design pros, project managers—anyone in any role—build
software, creative, and business skills. We work with the best
instructors. Our production standards are second to none.
And with training that is quick to market, we’ve grown our
online video-based content library to include thousands of
engaging courses.
Now a LinkedIn company, lynda.com serves more than
10,000 organizations. With tutorials presented in five languages,
lynda.com is a global platform for success.
About lynda.com
Contact us for lynda.com
Enterprise Learning Solutions pricing.
US: 1 (888) 335-9632
International: +1 (805) 477-3900
EMEA: +44 (0) 1252 416554
APAC: +61 2 9779 1582
email: enterprisesolutions@lynda.com
web: www.lynda.com/industries

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