Guide by Cell Presentation on the Future of Mobile Technology
- 1. What can you do with Mobile Technology?Guide by Cell Inc.Dave Asheim, PresidentMarch 2011
- 2. What are your goals?Great visitor experiencePreserveEducateEntertainAttract repeat visitorsMake money/raise money
- 3. Where does mobile fit in?
- 4. First: What is “mobile”?Is it computing?…….or communicating? Mobile Computingcame first A large 10 pound “portable” computer– no web
- 5. Then a large laptop – still no web
- 6. And finally a laptop connected to the webWhat is “mobile”?Next came communicatingAnd our definition of mobile changed………A BlackBerry that could send e-mails only (no calling)
- 7. Then phones – (no web, no email)
- 8. And finally, in 2007, the iPhone combined the twoHow mobile is your audience?We don’t leave home without itSocially accepted, if not expectedCost is not a big issueGetting more powerful every dayWe take it for grantedFor Smartphone owners, it’s a web connected computer
- 9. Mobile trendsCell phone use85% of Americans & 96% of 18-29 year-olds don’t leave home without their phoneTextingAmerican teens send an average of 3,000 monthly texts, and cite texting as the #1 reason to buy a phone
- 10. Texting by adults has increased to 72%SmartphonesIn 2011, Smartphone ownership is expected to exceed 50% of the total U.S. mobile market Five museum mobile trendsMore technologies in useMobile web vs. downloadable appsTexting growing rapidlyPromotion of social media during visitInternal resistance to mobile decreasing
- 11. Your visitors own a powerful “mobile” device…How might they use it at your museum?Gather infoHave funShareSpend (and save) money
- 12. 1. Gather info
- 13. 1. Gather info Central Park Celebrity Audio Tour
- 14. Try it!Call (646) 862-0997Press1 #
- 15. 1. Gather info
- 16. Try it!TextDEMO BB to 56512!
- 17. 1. Gather info
- 18. Try it!Text DEMO ASK to56512, Then type any question.
- 19. 1. Gather info
- 20. 1. Gather info
- 21. 1. Gather info
- 22. 2. Have Fun
- 23. 2. Have fun
- 24. Try it!Text DEMO ABE to 56512
- 25. 2. Have fun
- 26. 2. Have fun
- 27. Watch the Lego DemoText demo AR to 56512
- 28. 2. Have fun
- 29. 2. Have funGhosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum
- 30. Read about “Ghost of a Chance”Text demo ghost to 56512
- 31. 2. Have fun Audio Tour: The Florida Aquarium
- 32. 3. Share the experience
- 33. 3. Share the experience
- 34. 3. Share the experience
- 35. 3. Share the experience
- 36. 3. Share the experience
- 37. 3. Share the experience
- 38. 4. Spend Money
- 39. 4. Spend money
- 40. 4. Spend money
- 41. Try it!Text DEMO FIELD to56512
- 42. 4. Spend money
- 43. 4. Spend money
- 44. 4. Spend money
- 45. Try it!TextDEMO ZOO to56512
- 46. How monitor activity – instant results User activity report
- 47. How monitor activityActivity report
- 48. How monitor activityCall in location report
- 49. But wait – you ain’t seen nothin’ yet.Augmented realityPhones replacing credit cardsFurther development of QR codes more popularGPS location-based servicesNext steps in social media (Facebook, Twitter, Foursquare)Phones as handheld PCs: Creating and editing documentsVoice command functionalityMore movement-controlled interactivity (XBOX Kinect)Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans
- 50. How to get started?…take the first step!
- 51. In summary………..A phone is for communicating…..and computing. Smartphone users treat their phone as a computer connecting them to the internet (“cloud”)There are over 20 different things your visitors can now do with their mobile phone during their visitPick one or two and experimentVery low cost, nothing to install and instant statistics availableYour visitors are using their phone for personal/business reasons during their visit – don’t be left out of their conversations!
- 52. For follow-up questionsDave Asheimdave@guidebycell.com(415) 615-0150www.guidebycell.comFollow Guide by Cell on - www.twitter.com/guidebycellwww.facebook.com/guidebycellwww.youtube.com/user/guidebycellwww.flickr.com/photos/guidebycell