Guide by Cell Presentation of the Future of Mobile Technology
- 1. Future of Mobile Technology
- 2. Our experience6 years1,000+ clientsOver 3 million interactions5 partnerships – American Association of Museums American Public Gardens AssociationNational Recreation and Parks AssociationAmerican Library AssociationAssociation of Zoos & Aquarium25 speaking engagements/year
- 3. Does MOBILE = COMPUTING?
- 4. Or does MOBILE = COMMUNICATION?
- 5. It’s both.
- 6. Mobile EvolutionDevicesSpeedMemoryBattery lifeAppsCloudCostSocial MediaSociety acceptanceReporting/tracking
- 7. Mobile devices– great site for photos herehttp://www.webdesignerdepot.com/2009/05/the-evolution-of-cell-phone-design-between-1983-2009/Maybe just huge photos (no text) of 6-8 models leading to latestPath seems to me to be:Old phoneRazrBlackberryIphoneDroidIpadFuture onesCheck this out:http://www.msnbc.msn.com/id/42906768/ns/technology_and_science-innovation/
- 8. Speed
- 9. Memory
- 10. Battery life
- 11. apps
- 12. Benefits of cloud“SaaS” CostReportingTransportabilityUser acceptanceNo I T
- 13. Cost
- 14. Social media
- 19. Mobile trends85%
- 21. Mobile trends50%
- 23. 2011 Mobile Technology SurveySponsored by Guide by CellPresented by:
- 24. 2011 Mobile Technology SurveyDecember 20102,285 responsesPart of AAM study
- 25. 2011 Mobile Technology SurveyExecutive Summary95% say mobile is here to stay
- 26. Focus on I.T. and marketing
- 27. 30% will introduce mobile in 2011
- 28. Mobile will surpass desktop
- 29. Challenges
- 30. Funding
- 31. Knowing what to try
- 32. Internal resources2011 Mobile Technology SurveyMuseum GoalsMarketing/word-of-mouthReaching a wider audienceVisitor engagementMore than just learning and education -- 2-way mobile interaction mobile giving
- 33. How can mobile help reach these Goals?
- 34. 3 Basic functionsSend a textMake a callAccess the mobile web
- 35. Get a link
- 36. Link to YouTube Video
- 37. Link to find out more information
- 39. Give $
- 40. Raise Money
- 41. Try it!Text DEMO FIELD to 56512
- 42. Text2Pledge
- 43. Link to online donation page
- 45. Try it!Text DEMO BB to56512!
- 46. Join lists
- 47. Build your email list
- 48. Interact
- 49. Text to screen(Cal Academy)
- 51. Try it!Abe LincolnText DEMO ABE to 56512Garden Text DEMO FUN to 56512
- 53. Get information
- 54. Read a text“The Impressionist movement began in the 19th century, and got its name from Claude Monet’s Impression, Sunrise”
- 55. Ask a questionReceive instant information
- 56. Try it!Text DEMO ASK to 56512, Then type any question.
- 57. Read about an event“Don’t forget! Saturdays are Jazz Night at the Museum – tickets still on sale for this weekend’s event. Visit abc.mobi for more info”
- 58. Get a coupon
- 59. Get a couponRedeem online or in-store
- 60. Audio – make a cell phone call
- 61. Visitors can learn fromExpertsAdvertisers/sponsorsArtistsStaffZoo/aquarium animalsCelebrities
- 62. Audio gamesGhosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum
- 63. Audio – make a phone callInteractSurvey or pollQuizzes/testsScavenger huntsFeedback collectionRaise money
- 64. Access web
- 65. Access Mobile WebReceive URL via text messageEnter URL in mobile browserQR code
- 66. QR Codes
- 67. Create mobile web sites
- 68. Try it!Text DEMO ART to 56512To access art museum mobile web
- 69. Access the Mobile Web
- 70. Exhibition info
- 71. Visitor maps
- 73. Challenges in adopting mobileFunding
- 74. Knowing what to try
- 75. Internal resourcesCost$50 to $300/monthDepends on usage and service
- 76. The Future of MobileAugmented realityPhones replacing credit cardsMore QRMore GPSSocial media used more for searchVoice commandsNFC
- 78. Try it!Watch the Lego DemoText DEMO AR to 56512
- 79. Social Media
- 80. In summaryA phone is a computer connected to a cloud
- 81. In summaryBenefitsVery low costNo installationsNo I.T. requiredInstant reporting/trackability
- 82. In summary Your visitors are using their phones during their visit – don’t be left out of the conversation!
- 83. Where do you start?Pick one to tryNames or images of all the things we discussed earlier - quizzes, mobile giving or QR
- 84. But wait – the mobile future is better!
- 85. For follow-up questionsDave Asheimdave@guidebycell.com(415) 615-0150www.guidebycell.comText GBC DAVE to 56512
- 86. Try it!Central Park:Call(646) 862-0997Press 1 #Florida Aquarium:Call(813) 217-8489Press 10 #
- 87. Try it!Read about “Ghost of a Chance”Text DEMO Ghost to 56512
- 88. Try it!Text DEMO ZOO to 56512