Guided Summarization Daniel Tunkelang Chief Scientist, Endeca Industry Day
overview Who is Endeca? What is guided summarization? Why should you care?
Who is Endeca? Software to help people explore, analyze, and understand complex information, guiding them to unexpected insights and better decisions. 500+ customers ABN AMRO, Boeing, Cox, Defense Intelligence Agency, Dell, Ford, Hyatt, IBM, John Deere, Library of Congress, Texas Instruments, Wal-Mart $108M revenue in 2007.
some of our customers
some European customers
What is guided summarization? Set retrieval that responds to queries with an overview of the user's current context. an organized set of options for incremental exploration. Contextual summaries of document sets  optimize system’s communication with user. Query refinement options optimize user’s communication with system.
Why should you care?
why you should care Search has hit a wall. Guided summarization succeeds where search fails. Guided summarization is more than faceted search.
Search has hit a wall.
search hits a wall in ecommerce
search hits a wall in KM  Current Search:  it outsourcing
search even hits a wall on the web Results  1-10  out of about  344,000,000  for  ir
Guided summarization succeeds where search fails.
guided summarization for ecommerce Matching Categories include: Appliances > Small Appliances > Irons & Steamers Appliances > Small Appliances > Microwaves & Steamers Bath > Sauna & Spas > Steamers Kitchen > Bakeware & Cookware > Cookware > Open Stock Pots > Double Boilers & Steamers Kitchen > Small Appliances > Steamers
guided summarization for KM
Guided summarization is more than faceted search.
facets 101
showing the right facets: microwaves vs.
showing the right facets: ceiling fans
traditional topic taxonomy
dynamic topic facet Subject Electronic data processing  (1002) Distributed processing  (937) Parallel processing  (619) Computer networks  (562) Fault-tolerant-computing  (365) Show more… Subject Artificial intelligence   (227) High performance computing   (244) Automatic theorem proving   (9) History   (11) Client/server computing   (185) Information technology   (145) Computer algorithms   (110) Java   (77) Computer architecture   (162) Law and legislation   (70) Computer networks   (552) Logic, Symbolic and mathematical   (16) Computer programs   (139) Mathematics   (70) Computer security   (151) Mobile communication systems   (54) Computer software   (253) Operating systems   (87) Computers   (124) Parallel processing   (619) Database management   (277) Research   (83) Distributed processing   (937) Software engineering   (197) Electronic data processing   (1002) Supercomputers   (139) Electronic digital computers   (148) Web databases   (54) Fault-tolerant computing   (365) Wireless communication systems   (97)
cutting through facets to show the big picture Search : storage
summarization: more than search and browse
guided summarization – a summary Guided summarization enables a dialog between the user and the data, enabling exploration and discovery.
thank you Questions?

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Guided Summarization

  • 1. Guided Summarization Daniel Tunkelang Chief Scientist, Endeca Industry Day
  • 2. overview Who is Endeca? What is guided summarization? Why should you care?
  • 3. Who is Endeca? Software to help people explore, analyze, and understand complex information, guiding them to unexpected insights and better decisions. 500+ customers ABN AMRO, Boeing, Cox, Defense Intelligence Agency, Dell, Ford, Hyatt, IBM, John Deere, Library of Congress, Texas Instruments, Wal-Mart $108M revenue in 2007.
  • 4. some of our customers
  • 6. What is guided summarization? Set retrieval that responds to queries with an overview of the user's current context. an organized set of options for incremental exploration. Contextual summaries of document sets optimize system’s communication with user. Query refinement options optimize user’s communication with system.
  • 8. why you should care Search has hit a wall. Guided summarization succeeds where search fails. Guided summarization is more than faceted search.
  • 9. Search has hit a wall.
  • 10. search hits a wall in ecommerce
  • 11. search hits a wall in KM Current Search: it outsourcing
  • 12. search even hits a wall on the web Results 1-10 out of about 344,000,000 for ir
  • 13. Guided summarization succeeds where search fails.
  • 14. guided summarization for ecommerce Matching Categories include: Appliances > Small Appliances > Irons & Steamers Appliances > Small Appliances > Microwaves & Steamers Bath > Sauna & Spas > Steamers Kitchen > Bakeware & Cookware > Cookware > Open Stock Pots > Double Boilers & Steamers Kitchen > Small Appliances > Steamers
  • 16. Guided summarization is more than faceted search.
  • 18. showing the right facets: microwaves vs.
  • 19. showing the right facets: ceiling fans
  • 21. dynamic topic facet Subject Electronic data processing (1002) Distributed processing (937) Parallel processing (619) Computer networks (562) Fault-tolerant-computing (365) Show more… Subject Artificial intelligence (227) High performance computing (244) Automatic theorem proving (9) History (11) Client/server computing (185) Information technology (145) Computer algorithms (110) Java (77) Computer architecture (162) Law and legislation (70) Computer networks (552) Logic, Symbolic and mathematical (16) Computer programs (139) Mathematics (70) Computer security (151) Mobile communication systems (54) Computer software (253) Operating systems (87) Computers (124) Parallel processing (619) Database management (277) Research (83) Distributed processing (937) Software engineering (197) Electronic data processing (1002) Supercomputers (139) Electronic digital computers (148) Web databases (54) Fault-tolerant computing (365) Wireless communication systems (97)
  • 22. cutting through facets to show the big picture Search : storage
  • 23. summarization: more than search and browse
  • 24. guided summarization – a summary Guided summarization enables a dialog between the user and the data, enabling exploration and discovery.