Guidelines book
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This document provides guidelines for using the brand identity of ASA. It includes sections on the logo, colors, and typography. The logo consists of a symbol and logotype that should always appear together. Guidelines are provided for logo placement, sizes, and maintaining clear space around it. The primary colors used in the logo and other materials are also defined. Finally, it specifies Helvetica as the primary print typeface to be used in light, regular and bold weights, and Arial as the secondary typeface for digital/web materials.
![TYPEFACEPrint typeface.
We use it in three weights:
Light, Regular and Bold.
Why Helvetica?
because it’s ..
- Elegant.
- Simple.
- Clear.
- Modern.
Helvetica Typeface
Helvetica In Print:
Bold: used for all headlines and titles.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
{ ⁽ * ⁾ ⁕ ⁎ ⁖ ⁂ ⁙ ⁑ ⁜ ( ¡ ! ) ¿ ? ‽ ※ • ‣ # [ " ] }
Light, Regular and Bold.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
For Web
Secondary typeface is Arial Arial bold
you can use it for web or other documents
such as powerpoint or sometheng like that
also you can use Helvetica if you want.
Arial Bold used for all headlines and titles.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z .
Regular Arial.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z .
18](https://image.slidesharecdn.com/guidelinesbook-140503074725-phpapp02/85/Guidelines-book-10-320.jpg)
Guidelines book
- 2. CONTENTS INTRO 03 IDENTITY Logo 05 Logo Clear Space 08 Logo Placement 09 Logo Sizes 10 Incorrect Usage 11 LOGO COLORS Color Palette 13 Color use/don't 14 TYPOGRAPHY Print Typeface 17 Web Typeface 18
- 3. WELCOME TO ASA BRAND GUIDELINES These guidelines have been created to explain ASA visual identity and how it should be used. They are intended for anybody who works with the organization whether you are commissioning designing or delivering communication materials as member of staff. Please read these guidelines carefully as they contain detailed information on how apply the design elements and ensure we create unique and flexible visual identity. IDENTITYLogo 4
- 4. LOGOSteps of create a logo. Problem Solving = Stop it = Pause icon. Improve behavior and start a new life = Play icon. Combine Play/Pause icons. Rotate 90̊ + add windows = House. LTD. Symbol Logo Logotype Preferably be use the same version in print and on screen. To get a good result NO- drop shadows. - glossy reflections. - flashy graphic effects. It’s simple. It is made up of Two elements symbol and Logotype. Pleasetake your time to understand how it’s applied, that it will always appear in a clear and consistent way. 6
- 5. We like to avoid placing the logo in the middle of an area. On any format Horizontal or vertical the preferred logo placement is in any position. LOGOClear Space. LTD. 5.64mm 11.28mm 5.64mm 11.28mm Best clear space. 5.64mm In special circumstances when a 50% clear zone is not available or possible use the second option of 25% clear space. To ensure the integrity of the logo the area directly surrounding them should be protected. When the logotype or full name is used, a clear space of 50% the symbol’s height should be maintained. 25% 50% Clear space LTD.LTD. LTD. LTD. LTD. LTD. LTD. LTD. LOGOLogo Placement. XThese positions don’t look good So we must be avoided. These Corner position look good. 8
- 6. LTD. LTD LTD. LTD. LTD. LTD. Primary size LTD. LOGOLogo Sizes . Large scale use W: 36mm H: 51mm Small scale use W: 15mm H: 22mm Favicon 16px 61px 85px Please Don’t ..X Please don’t do that This is horrible ):
- 8. R: 95 G: 96 B: 98 C: 14 M: 87 Y: 76 K: 3 C: 71 M: 0 Y: 44 K: 0 C: 0 M: 0 Y: 0 K: 90 C: 0 M: 0 Y: 0 K: 77 C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255 R: 200 G: 70 B: 68 R: 47 G: 187 B: 166 R: 65 G: 64 B: 66 LTD. MONOCHROME LOGOS. LTD. LTD.LTD. LTD. LTD. LTD.LTD.LTD. LOGOS COLOR. Please don’t use black for logotype, you can use white or gray for dark background. There is no problem .. if you want to use black logotype with monochrome logos. WHEN I CAN USE IT !? Logo Colors. LOGO 14
- 10. TYPEFACEPrint typeface. We use it in three weights: Light, Regular and Bold. Why Helvetica? because it’s .. - Elegant. - Simple. - Clear. - Modern. Helvetica Typeface Helvetica In Print: Bold: used for all headlines and titles. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 { ⁽ * ⁾ ⁕ ⁎ ⁖ ⁂ ⁙ ⁑ ⁜ ( ¡ ! ) ¿ ? ‽ ※ • ‣ # [ " ] } Light, Regular and Bold. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z For Web Secondary typeface is Arial Arial bold you can use it for web or other documents such as powerpoint or sometheng like that also you can use Helvetica if you want. Arial Bold used for all headlines and titles. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z . Regular Arial. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z . 18
- 11. Thank you 20
- 12. Designer: Wa'ad Fahad Al Oumi. Project: Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2