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Guiding Principlesfor Sales Professionals
How many of you are married with children or had brothers and sisters? I’m
sure you noticed the personality differences despite the almost identical
upbringing.
Family life closely resembles a scientific experiment without the control
factors. Testing and research proves that certain aspects of our personality
are inherited. Gene research has proved how amazingly similar we all are,
but yet how a little rearranging of the DNA makes us uniquely different.
We know by observation and previous studies that people often fall into four
distinct personality styles.
 Outgoing
 Domineering
 Perfectionists
 Low Key
Let’s accept as a premise that some people have a little leg up in our culture
by personality style. In the business culture that exists, the domineering
types and perfectionists tend to do better than the fun loving/outgoing or low
key personality types. And yes of course there are exceptions! Now let’s
complicate the issue by revealing that the primary emotional and learning
capabilities we have, are established between the ages of 1 and 5. The most
revealing fact here is that you are emotionally established by your
environment at a very early age.
Remember the obligatory computer programming course you had to take in
High School or College? G. I. G. O., Garbage In Garbage Out. It looks like
our lifestyle has the same premise.
What if we changed the programming to E. I. E. O? Excellence In Excellence
Out.
Could that make a difference?
Now we have established that we are pre-wired, but to a large extent we are
like a brand-new computer. The basic operating programs are installed, but
the hard drive still has a tremendous capacity for more programs.
You may have some obstacles to overcome, or you may have had a
tremendously nurturing, joyful childhood. But the truth is as adults, we all
have a choice about how we are going to act. Some old negative
programming can be overwritten with enough diligence. The human mind has
amazing capacity if it is stretched. All of us have a tremendous capability to
change if the right energy and discipline is applied.
Here is a little tip to help you during a time of transition. Remember the old
remedy for controlling anger? Count to 10 before you speak? Think of life’s
daily events as an A-B-C event sequence. Instead of potentially explosive
incident A leading to negative reaction C. Insert the filter B into the thought
process. B is the filtering thought that allows us to consider the
consequences of our actions. That will be one small step in reprogramming
our thinking.
If we want to develop an internal source of motivation, then I suggest we
adopt a model used by many wise individuals and companies.
Establish 3-6 guiding principles for your life and develop a mission statement
that addresses the goals you have set for yourself. The principles should be
the guiding beacons that direct the mission statement you develop.
The principles should be axioms that will not change due to circumstances or
time. Therefore, they are long term value statements on the way to run your
life. Principles should be statements such as:
1. I will treat others with respect, dignity and deep concern for their well-
being. (Golden Rule Mentality)
2. I will always practice truthfulness and integrity.
3. I will not give my commitment to anything that I cannot or will not keep.
4. I will give 100% to anything I commit to.
5. I will practice the highest quality and fairness in all my endeavors.
6. My primary motivation is a God centered relationship.
The principles guide the mission statement. The mission statements can be
short- or long-term goals. Goals may be actions or activities such as:
• I will earn my MBA within 3-4 years
• I will lose 15 lbs by years end
• My company will achieve the agreed upon sales and profitability goals
for this fiscal year.
• My company will earn an ISO 9001 rating within 10 months
• I will learn enough Spanish to have a working vocabulary within the next
24 months
Does it sound too simple to be true, can it really be that easy? How do you
produce a habit, and eliminate old thinking styles?
Work hard to eliminate or reduce the old, ingrained thought patterns that had
a negative impact on your personal and business life, realizing that they are
punitive to you and others around you. Replace the old self diminishing
thoughts with your set of guiding principles. Print out a copy or jot your
principles on a note card and place it in your day timer or wallet. Read that
list of principles before you go to work in the morning, noon and
night. Review your daily conduct considering the principles you have set for
yourself.
Strive to correctany conductdeficiencies.
Your principles will direct the approach you take to achieve your goals. Set
logical, step by step approaches to the accomplishment of these goals in
reasonable time periods. Check your progress periodically and you will be
pleasantly surprised at the accomplishments.
In addition to your repetitive review of the guiding principles, try these things
to assist with your new internal motivation goal.
• Read books that provide insight into admirable character
• Memorize your principles and focus on them to guide your plans
• Develop a positive, can-do attitude
• Develop and conduct action-oriented objectives
• Be aware, your self-value is secure in God’s love, failures are learning
events
• Focus on the important, leave the trivial behind
• Deeply value relationships
• Be other centered
• Surround yourself with can do people
• Avoid anger and judgmental thinking
• Seek out positive personal growth
• Get a proper diet, rest and exercise
• Enjoy life
In conclusion, success has three important components:
1. Drive: The internal desire to obtain a goal
2. Personal focus: The ability to focus on your goals and avoid trivial
activities
3. Discipline: Working through difficult issues that will help us obtain our
goals
Application:
Apply these principles to build the motivation that will carry you to success in
your life. Replace the old with the new and positive. Remember; you
determine your attitude, not life’s circumstances. Focus on the things within
your control and don’t let those outside your control bother you. Utilize your
principles and goals to direct your life to new levels of achievement.

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Guiding Principles for Sales Professionals 1-5-2022

  • 1. Guiding Principlesfor Sales Professionals How many of you are married with children or had brothers and sisters? I’m sure you noticed the personality differences despite the almost identical upbringing. Family life closely resembles a scientific experiment without the control factors. Testing and research proves that certain aspects of our personality are inherited. Gene research has proved how amazingly similar we all are, but yet how a little rearranging of the DNA makes us uniquely different. We know by observation and previous studies that people often fall into four distinct personality styles.  Outgoing  Domineering  Perfectionists  Low Key Let’s accept as a premise that some people have a little leg up in our culture by personality style. In the business culture that exists, the domineering types and perfectionists tend to do better than the fun loving/outgoing or low key personality types. And yes of course there are exceptions! Now let’s complicate the issue by revealing that the primary emotional and learning capabilities we have, are established between the ages of 1 and 5. The most revealing fact here is that you are emotionally established by your environment at a very early age. Remember the obligatory computer programming course you had to take in High School or College? G. I. G. O., Garbage In Garbage Out. It looks like our lifestyle has the same premise. What if we changed the programming to E. I. E. O? Excellence In Excellence Out. Could that make a difference? Now we have established that we are pre-wired, but to a large extent we are like a brand-new computer. The basic operating programs are installed, but the hard drive still has a tremendous capacity for more programs. You may have some obstacles to overcome, or you may have had a tremendously nurturing, joyful childhood. But the truth is as adults, we all have a choice about how we are going to act. Some old negative programming can be overwritten with enough diligence. The human mind has
  • 2. amazing capacity if it is stretched. All of us have a tremendous capability to change if the right energy and discipline is applied. Here is a little tip to help you during a time of transition. Remember the old remedy for controlling anger? Count to 10 before you speak? Think of life’s daily events as an A-B-C event sequence. Instead of potentially explosive incident A leading to negative reaction C. Insert the filter B into the thought process. B is the filtering thought that allows us to consider the consequences of our actions. That will be one small step in reprogramming our thinking. If we want to develop an internal source of motivation, then I suggest we adopt a model used by many wise individuals and companies. Establish 3-6 guiding principles for your life and develop a mission statement that addresses the goals you have set for yourself. The principles should be the guiding beacons that direct the mission statement you develop. The principles should be axioms that will not change due to circumstances or time. Therefore, they are long term value statements on the way to run your life. Principles should be statements such as: 1. I will treat others with respect, dignity and deep concern for their well- being. (Golden Rule Mentality) 2. I will always practice truthfulness and integrity. 3. I will not give my commitment to anything that I cannot or will not keep. 4. I will give 100% to anything I commit to. 5. I will practice the highest quality and fairness in all my endeavors. 6. My primary motivation is a God centered relationship. The principles guide the mission statement. The mission statements can be short- or long-term goals. Goals may be actions or activities such as: • I will earn my MBA within 3-4 years • I will lose 15 lbs by years end • My company will achieve the agreed upon sales and profitability goals for this fiscal year. • My company will earn an ISO 9001 rating within 10 months • I will learn enough Spanish to have a working vocabulary within the next 24 months Does it sound too simple to be true, can it really be that easy? How do you produce a habit, and eliminate old thinking styles? Work hard to eliminate or reduce the old, ingrained thought patterns that had a negative impact on your personal and business life, realizing that they are
  • 3. punitive to you and others around you. Replace the old self diminishing thoughts with your set of guiding principles. Print out a copy or jot your principles on a note card and place it in your day timer or wallet. Read that list of principles before you go to work in the morning, noon and night. Review your daily conduct considering the principles you have set for yourself. Strive to correctany conductdeficiencies. Your principles will direct the approach you take to achieve your goals. Set logical, step by step approaches to the accomplishment of these goals in reasonable time periods. Check your progress periodically and you will be pleasantly surprised at the accomplishments. In addition to your repetitive review of the guiding principles, try these things to assist with your new internal motivation goal. • Read books that provide insight into admirable character • Memorize your principles and focus on them to guide your plans • Develop a positive, can-do attitude • Develop and conduct action-oriented objectives • Be aware, your self-value is secure in God’s love, failures are learning events • Focus on the important, leave the trivial behind • Deeply value relationships • Be other centered • Surround yourself with can do people • Avoid anger and judgmental thinking • Seek out positive personal growth • Get a proper diet, rest and exercise • Enjoy life In conclusion, success has three important components: 1. Drive: The internal desire to obtain a goal 2. Personal focus: The ability to focus on your goals and avoid trivial activities 3. Discipline: Working through difficult issues that will help us obtain our goals Application: Apply these principles to build the motivation that will carry you to success in your life. Replace the old with the new and positive. Remember; you determine your attitude, not life’s circumstances. Focus on the things within
  • 4. your control and don’t let those outside your control bother you. Utilize your principles and goals to direct your life to new levels of achievement.