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Handbook on Teaching Literacy Through the Communicative and Visual Arts Part I: Historical and Theoretical Foundations Renee Hobbs Temple University, Philadelphia PA
Irrepressible Communicators Since the days of Sumerian clay tablets, we have created: 32 million books 750 million articles and essays 25 million songs 500 million images 500,000 movies 3 million videos, TV shows and short films 100 billion web pages
New Literacies or Media Competence? Felini, D. (2008). Crossing the Bridge: Literacy between School Education and Contemporary Cultures.
Parallel Worlds:  Understanding the Gap  between School and  Media Culture Fatigue v. Amusement The Primacy of the Image High Culture v. Popular Culture Control v. Relativism Felini, D. (2008). Crossing the Bridge: Literacy between School Education and Contemporary Cultures.
Meaning Making and Photography Photographer Institution Culture Mendelson, A. (2008). The Construction of Photographic Meaning. Context of Presentation Viewer Culture Subject Culture
“ While it seems that meaning ultimately lies within the viewer, it is the end product of a cascade of events that began before the photograph was taken” (p. 34).  Mendelson, A. (2008). The Construction of Photographic Meaning.
Meaning Making across Media Forms Author Institution Culture Context of Presentation Reader Culture Subject Culture
Visual Learning is Central to Multimodality Reading visuals in the Middle Ages: there are a multiplicity of forms and demands Brice Heath, S. & Wollach, R. (2008). Vision for Learning: History, Theory and Affirmation.
Visual Learning is Central to Multimodality Visual forms push readers to make connections and complete the text: this is rooted in biological aspects of the perceptual system Videogames are highly social simulations that rely on user engagement and attention to contextual detail Brice Heath, S. & Wollach, R. (2008). Vision for Learning: History, Theory and Affirmation.
Performance, Children’s Theater and Drama Woodson, S. (2008). Constructing, Performing and Reading Representations of Youth and Childhood. It is important to distinguish between culture as textual and culture as performative.  Performances are embodied and collaborative ways of knowing. “ Performance, unlike text, appears and disappears to be replaced by memory and drawn from memory. And since individuals construct reality differently, performance highlights the slippage between the real and the perceived” (p. 39)
Multimedia Production as Composition Bruce, D. (2008). Multimedia Production as Composition. Connotative meanings of “production” & “composition” Weaknesses of stage-based process models based on industry training paradigm Video composition can use a recursive process similar to writing
 
Historical and Policy Perspectives on Media Literacy in England Bazalgette, C. (2008). The Development of Media Education in England: A Personal View. Role of the British Film Institute in the development of media literacy as a specialist subject in secondary education 1970s high school film courses morph into GCSE, A level and O level courses in Film Studies and Media Studies Content: Hollywood studio system, marketing in music industry, gender in teen magazines, technical and creative aspects of media production Concepts: audience, institutions, languages, audiences, representation
Making Media Literacy an Entitlement for All Bazalgette, C. (2008). The Development of Media Education in England: A Personal View. Government looks carefully at the relationship between print literacy and media literacy  Moving to integrate ML into the elementary curriculum Tension about focus on “moving image education” among ML scholars & literacy educators Curriculum materials and staff development for teachers reach 1 million children annually De-regulation of British broadcasting creates new visibility for media literacy
Making Media Literacy an Entitlement for All Bazalgette, C. (2008). The Development of Media Education in England: A Personal View. Rapid changes in technology create a danger that literacy education will “become dominated by ‘creativity’ at the expense of the other two C’s. The ease of access now afforded by digital technologies makes this temptingly easy… learning in this area needs to be underpinned by cultural breadth and critical skills” (p. 49)  Cultural Critical Creative
Defining Educators’ Responsibility Parental concerns about offensive language, sexuality, violence and age-appropriateness in books, movies, and other educational resources School district policies limit the use of film in the classroom Frey, N. (2008). Censorship and Censorship Policy: The Impact of Teaching Literacy through the Visual Arts. Protectionism Empowerment

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Handbook On Teaching Literacy Through The Communicative And

  • 1. Handbook on Teaching Literacy Through the Communicative and Visual Arts Part I: Historical and Theoretical Foundations Renee Hobbs Temple University, Philadelphia PA
  • 2. Irrepressible Communicators Since the days of Sumerian clay tablets, we have created: 32 million books 750 million articles and essays 25 million songs 500 million images 500,000 movies 3 million videos, TV shows and short films 100 billion web pages
  • 3. New Literacies or Media Competence? Felini, D. (2008). Crossing the Bridge: Literacy between School Education and Contemporary Cultures.
  • 4. Parallel Worlds: Understanding the Gap between School and Media Culture Fatigue v. Amusement The Primacy of the Image High Culture v. Popular Culture Control v. Relativism Felini, D. (2008). Crossing the Bridge: Literacy between School Education and Contemporary Cultures.
  • 5. Meaning Making and Photography Photographer Institution Culture Mendelson, A. (2008). The Construction of Photographic Meaning. Context of Presentation Viewer Culture Subject Culture
  • 6. “ While it seems that meaning ultimately lies within the viewer, it is the end product of a cascade of events that began before the photograph was taken” (p. 34). Mendelson, A. (2008). The Construction of Photographic Meaning.
  • 7. Meaning Making across Media Forms Author Institution Culture Context of Presentation Reader Culture Subject Culture
  • 8. Visual Learning is Central to Multimodality Reading visuals in the Middle Ages: there are a multiplicity of forms and demands Brice Heath, S. & Wollach, R. (2008). Vision for Learning: History, Theory and Affirmation.
  • 9. Visual Learning is Central to Multimodality Visual forms push readers to make connections and complete the text: this is rooted in biological aspects of the perceptual system Videogames are highly social simulations that rely on user engagement and attention to contextual detail Brice Heath, S. & Wollach, R. (2008). Vision for Learning: History, Theory and Affirmation.
  • 10. Performance, Children’s Theater and Drama Woodson, S. (2008). Constructing, Performing and Reading Representations of Youth and Childhood. It is important to distinguish between culture as textual and culture as performative. Performances are embodied and collaborative ways of knowing. “ Performance, unlike text, appears and disappears to be replaced by memory and drawn from memory. And since individuals construct reality differently, performance highlights the slippage between the real and the perceived” (p. 39)
  • 11. Multimedia Production as Composition Bruce, D. (2008). Multimedia Production as Composition. Connotative meanings of “production” & “composition” Weaknesses of stage-based process models based on industry training paradigm Video composition can use a recursive process similar to writing
  • 12.  
  • 13. Historical and Policy Perspectives on Media Literacy in England Bazalgette, C. (2008). The Development of Media Education in England: A Personal View. Role of the British Film Institute in the development of media literacy as a specialist subject in secondary education 1970s high school film courses morph into GCSE, A level and O level courses in Film Studies and Media Studies Content: Hollywood studio system, marketing in music industry, gender in teen magazines, technical and creative aspects of media production Concepts: audience, institutions, languages, audiences, representation
  • 14. Making Media Literacy an Entitlement for All Bazalgette, C. (2008). The Development of Media Education in England: A Personal View. Government looks carefully at the relationship between print literacy and media literacy Moving to integrate ML into the elementary curriculum Tension about focus on “moving image education” among ML scholars & literacy educators Curriculum materials and staff development for teachers reach 1 million children annually De-regulation of British broadcasting creates new visibility for media literacy
  • 15. Making Media Literacy an Entitlement for All Bazalgette, C. (2008). The Development of Media Education in England: A Personal View. Rapid changes in technology create a danger that literacy education will “become dominated by ‘creativity’ at the expense of the other two C’s. The ease of access now afforded by digital technologies makes this temptingly easy… learning in this area needs to be underpinned by cultural breadth and critical skills” (p. 49) Cultural Critical Creative
  • 16. Defining Educators’ Responsibility Parental concerns about offensive language, sexuality, violence and age-appropriateness in books, movies, and other educational resources School district policies limit the use of film in the classroom Frey, N. (2008). Censorship and Censorship Policy: The Impact of Teaching Literacy through the Visual Arts. Protectionism Empowerment