Hands on YouTube and Flickr Tips
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This document provides guidance on using social media platforms Flickr and YouTube. It discusses setting up accounts, uploading and organizing content, using analytics and other features, and strategies for integrating these tools. Examples are given of other organizations' use of Flickr and YouTube. The conclusion emphasizes having a content strategy and monitoring the tools according to the strategy.
![Addition Items to Consider Flickr versus Facebook Signage at Events Communicating preferred tags Archiving / Backup [Flickr Downloadr]](https://image.slidesharecdn.com/flickrandyoutubev2-091105160430-phpapp01/85/Hands-on-YouTube-and-Flickr-Tips-41-320.jpg)
![Contact Information Peter Hutchins Vice President, Social Media & Knowledge Initiatives ASAE & The Center for Association Leadership [email_address] @PeterHutchins Amy Hissrich Director, Web Strategy ASAE & The Center for Association Leadership [email_address] @ahissrich](https://image.slidesharecdn.com/flickrandyoutubev2-091105160430-phpapp01/85/Hands-on-YouTube-and-Flickr-Tips-47-320.jpg)
Hands on YouTube and Flickr Tips
- 1. Content Leaders: Amy Hissrich Peter Hutchins Connecting Great Ideas and Great People www.asaecenter.org Hands on Module: Flickr & YouTube November 5, 2009 3:00-3:45
- 2. Why Social Photo and Video? Benefits: Increased member and staff engagement Hosting and asset management Ease of deployment Reach Considerations: Which tool is right for you? Rights Accessibility Vegas rule in reverse http://www.youtube.com/watch?v=vPU4awtuTsk
- 3. Have a Strategy What business goals are you trying to achieve How will you measure success How will these tools support other efforts What can you reuse What is your exit strategy
- 4. Video: Effective Practices Length: 3-5 Minutes Audio: To Mic or Not to Mic and Ambient Sound Selecting and working with participants Editing: Taking video to the next level
- 5. YouTube: Creating an Account
- 6. Account Considerations Who has access to the account/password? What’s the right Gmail Email Single versus Multiple Account 508 Compliance
- 10. YouTube: Upload Video Entering keywords, title, and descriptions helps with findability
- 16. YouTube:Stats
- 19. Examples: IEEE
- 21. Examples: NRA
- 22. YouTube: Demos
- 24. Flickr: Creating an Account
- 25. Account Considerations Who has access to the account/password? What’s the right Yahoo! Email Single versus Multiple Account Payment / Do you need a pro account?
- 26. Flickr Account Overivew Email Upload Contacts Activity/Uploads Stats
- 27. Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools To resize or not to resize?
- 28. Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools Entering a title, description and tags Helps others Find your image Tip: Consider adding your URL as a link as part of the description to create inbound links—SEO loves it! Labeling, describing and tagging is key
- 29. Flickr: Get Organized Upload from local networks or memory cards Explore upload tools Entering a title, description and tags Helps others Find your image Tip: Consider adding your URL as a link as part of the description to create inbound links—SEO loves it! Sets and Collections Sets and collections are great for navigation and hierarchy and can be used for your signature events/conferences or different topics your photos may cover. Batch organizing makes it easy to quickly add photos to your sets
- 30. Flickr: Get Organized Batch Processing Batch organizing lets you: Add tags Set permissions and assign rights Add to sets Add to groups (and more) As a batch without touching each photo
- 31. Flickr: Get Social Create Groups
- 32. Flickr: Get Social Create Groups: Setting Privacy for the Group
- 33. Flickr: Get Social Create Groups: Display to non-group members
- 34. Flickr: Get Social Create Groups: What’s in a name
- 35. Flickr: Get Social Create Groups: Deleting a group Leaving group as the last member lets you delete the group
- 36. Flickr: Get Social Create Groups: Pool
- 37. Flickr: Get Social Contacts
- 38. Flickr: Mapping Create Groups: Geotag your content By exact location or map it
- 39. Flickr: Stats Daily Aggregate View
- 40. Flickr: Stats Referrers and Overall Breakdown
- 41. Addition Items to Consider Flickr versus Facebook Signage at Events Communicating preferred tags Archiving / Backup [Flickr Downloadr]
- 42. Reuse Flickr Photos: Badges
- 43. Examples: Library of Congress
- 45. Examples: NASA NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ’s photostream, all via tweets to the hashtag,#nasatweetup.
- 46. Conclusion Content integration/strategy Reusable resources Be open to change as these are evolving tools Keep monitoring according to defined strategy
- 47. Contact Information Peter Hutchins Vice President, Social Media & Knowledge Initiatives ASAE & The Center for Association Leadership [email_address] @PeterHutchins Amy Hissrich Director, Web Strategy ASAE & The Center for Association Leadership [email_address] @ahissrich