HCD 101 workshop
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This document provides an overview of a human-centered design workshop. It begins with an agenda that includes context, characteristics, an example, and analysis of human-centered design. It then discusses five design decision styles - unintended design, self design, genius design, activity-centered design, and empathic design. The document presents the key characteristics of human-centered design as iterative, empathic, systemic, and collaborative. It provides an example of human-centered design applied to improving anemia treatment. It analyzes criticisms of human-centered design and ways it can continue to evolve, including participatory and society-centered approaches.
![Systemic
PRODUCTS
Solution in the
form of a product
[Defines HCD as... ] “Roles of humans in
complex systems, enhancing human abilities,
aid to overcome human limitations and foster
user acceptance.”
– William B. Rouse, in Design for Success: A
Human-Centered Approach to Designing Successful
Products and Systems
SERVICES
Solution in the form
of an end-to-end
experience
SPACES
Solution in the
form of an
environmentDesign a smart prosthetic
device that empowers and
enables wearers.
Design kitchen tools for
people suffering from
Parkinson’s.
Design a sustainable business
model to support prosthetics
B-Corp.
Design a public transportation
service for the
visually-impaired.
Design a hospital waiting
room to be more accessible
for people with prosthetic
devices or lost limbs.
Design the interior of an
ambulance to increase
survival rate.
Human-centered design can be applied to anything. It asserts that
problems have context and the solutions need to acknowledge that
context in order to be effective.
HUMAN-CENTERED DESIGN | CHARACTERISTICS](https://image.slidesharecdn.com/hcd101workshop-170329174609/85/HCD-101-workshop-16-320.jpg)
HCD 101 workshop
- 1. Human-Centered Design Workshop DISCLAIMER: The thoughts I express are my own unless otherwise sourced. This is an introductory workshop and not a full curriculum. Thanks.
- 3. 1 Unintended Design Things are made without any thought given to design. Even a blind squirrel finds an acorn once in awhile. https://articles.uie.com/five_design_decision_styles/ Design Decision Styles Different styles have varied ways of making design decisions, and each style can be valid for different situations. HUMAN-CENTERED DESIGN | CONTEXT
- 5. 1 Unintended Design 2 Self Design Things are made without any thought given to design. Even a blind squirrel finds an acorn once in awhile. Designer imagines themselves as the primary users and makes decisions based on that. Works in a pinch, or when they actually are the primary users. Designing for designers. https://articles.uie.com/five_design_decision_styles/ Design Decision Styles Different styles have varied ways of making design decisions, and each style can be valid for different situations. HUMAN-CENTERED DESIGN | CONTEXT
- 6. 1 Unintended Design 2 Self Design Things are made without any thought given to design. Even a blind squirrel finds an acorn once in awhile. Designer imagines themselves as the primary users and makes decisions based on that. Works in a pinch, or when they actually are the primary users. Designing for designers. https://articles.uie.com/five_design_decision_styles/ Design Decision Styles Different styles have varied ways of making design decisions, and each style can be valid for different situations. HUMAN-CENTERED DESIGN | CONTEXT 3 Genius Design Designer uses their own experience and knowledge to anticipate user behavior. Needs past decisions in order to inform current decisions. Designer knows best.
- 7. 1 Unintended Design 2 Self Design Things are made without any thought given to design. Even a blind squirrel finds an acorn once in awhile. Designer imagines themselves as the primary users and makes decisions based on that. Works in a pinch, or when they actually are the primary users. Designing for designers. https://articles.uie.com/five_design_decision_styles/ Design Decision Styles Different styles have varied ways of making design decisions, and each style can be valid for different situations. HUMAN-CENTERED DESIGN | CONTEXT 3 Genius Design Designer uses their own experience and knowledge to anticipate user behavior. Needs past decisions in order to inform current decisions. Designer knows best. 4 Activity-Centered Design Based on logical and observed tasks and features of the user. Requires task-based usability tests to make design decisions. Data knows best.
- 8. 1 Unintended Design 2 Self Design 3 Genius Design Things are made without any thought given to design. Even a blind squirrel finds an acorn once in awhile. Designer imagines themselves as the primary users and makes decisions based on that. Works in a pinch, or when they actually are the primary users. Designing for designers. Designer uses their own experience and knowledge to anticipate user behavior. Needs past decisions in order to inform current decisions. Designer knows best. 4 Activity-Centered Design Based on logical and observed tasks and features of the user. Requires task-based usability tests to make design decisions. Data knows best. 5 Empathic Design Begins with contextual inquiry and in-depth user research. Results are analysed and synthesized to uncover user needs, and decisions are driven by these insights. https://articles.uie.com/five_design_decision_styles/ Design Decision Styles Different styles have varied ways of making design decisions, and each style can be valid for different situations. HUMAN-CENTERED DESIGN | CONTEXT
- 10. Terminology What’s the difference? User Experience Design – Mostly used in reference to digital products but is actually a very broad term. Is a specific practice. User-Centered Design – In theory, interchangeable with human-centered design but usually used in reference to digital products Human-Centered Design – Broader scope of systems, products (digital and analog), services, and spaces Other related terminology: interaction design, design thinking, usability, service design, human-computer interaction, participatory design, co-creation, co-design http://uxdesign.com/ux-defined HUMAN-CENTERED DESIGN | CONTEXT
- 11. Human-Centered Design A methodology for solving problems
- 14. Iterative Human-centered design adapts the iterative process integral to creative thinkers and applies it to problem-solving in general. HUMAN-CENTERED DESIGN | CHARACTERISTICS
- 15. Empathic Design for the needs and motivations of people, not demographics. In addition to listening to the user, put on their shoes and synthesize research to understand their needs. Develop insights into distinct personas that can be designed for. Instead of designing for white suburban women in their mid-thirties who make $60K/yr and have two kids We design for socially conscious consumers who want to do what’s best for their children’s future at a reasonable price "The only important thing about design is how it relates to people. " – Victor Papanek in Design For The Real World: Human Ecology and Social Change “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford, Model T HUMAN-CENTERED DESIGN | CHARACTERISTICS
- 16. Systemic PRODUCTS Solution in the form of a product [Defines HCD as... ] “Roles of humans in complex systems, enhancing human abilities, aid to overcome human limitations and foster user acceptance.” – William B. Rouse, in Design for Success: A Human-Centered Approach to Designing Successful Products and Systems SERVICES Solution in the form of an end-to-end experience SPACES Solution in the form of an environmentDesign a smart prosthetic device that empowers and enables wearers. Design kitchen tools for people suffering from Parkinson’s. Design a sustainable business model to support prosthetics B-Corp. Design a public transportation service for the visually-impaired. Design a hospital waiting room to be more accessible for people with prosthetic devices or lost limbs. Design the interior of an ambulance to increase survival rate. Human-centered design can be applied to anything. It asserts that problems have context and the solutions need to acknowledge that context in order to be effective. HUMAN-CENTERED DESIGN | CHARACTERISTICS
- 17. Collaborative T-shaped people have both depth and breadth in their skills. – Idea by Tim Brown B R E A D T H DEPTH MULTIDISCIPLINARY / INTERDISCIPLINARY Individuals in teams have many skills, and/or teams are made up of people with varied backgrounds. TEAMS People come together to solve problems. Stakeholders can include clients, SMEs (subject matter experts), designers, policy-makers, etc. Human-centered design acknowledges expertise in specialized fields while breaking down silos. An isolated group of experts will not be as effective as experts from multiple disciplines who can understand each other and work together. *Co-creation / Participatory Design – taking this principle a step further to design solutions with the users Design a smart prosthetic device that empowers and enables wearers. ➔ Who might we want on the Prosthetics team? HUMAN-CENTERED DESIGN | CHARACTERISTICS
- 20. Dr. Christopher Charles HUMAN-CENTERED DESIGN: EXAMPLE
- 27. Criticisms Comment “It’s just a fad.” “It doesn’t yield measurable results.” “Ain’t nobody got time for that.” “Anyone can do it.” “It’s too localized.” Response Time will tell, but it hasn’t been on the decline yet. Agreed: verifiable weakness. People need to see clear qualitative and quantitative value in order for HCD to become widely adopted, and we need to do better here. We agree that it takes time. We also think that it’s worth the resources to make sure the solution fits the need. A 7-week design charrette does not a human-centered designer make. “A little learning is a dangerous thing.” – Alexander Pope Agreed: Depending on the challenge, HCD is not designed for scale. This is still being explored. HUMAN-CENTERED DESIGN: ANALYSIS
- 28. Evaluation HCD is not the solution to everything It’s a method, not a science, and one of many methods at that. Not everything's a nail for this particular hammer, but there’s a lot of potential here. Trending hybrid approaches A common model is the use of Genius Design with a sprinkle of Empathic Design to validate decisions. Transitional approaches like this are beneficial for institutions where creative problem solving is not part of the culture. Emerging purist human-centered designers Purist UX and human-centered designers advocate for the user before considering strategic organizational priorities. Designers should to be able to balance priorities to be a successful design leader. Disappearing designer syndrome By designing for the user, do we run the risk of standardizing style and creativity? How can we embrace HCD while evolving the practice of design? Human-centered design is pretty useful and definitely embodies philosophies that we should be striving for. HUMAN-CENTERED DESIGN: ANALYSIS
- 29. Evaluation How can we grow? 1. Build a stronger bridge between design research outcomes and design decisions. 2. Increase understanding of what design decision style gets applied to a situation and why. 3. Improve our feedback loop and refine our criteria for success, both externally and internally. HUMAN-CENTERED DESIGN: ANALYSIS
- 30. Participatory design Society-centered design Ecology-centered design An evolving practice HUMAN-CENTERED DESIGN
- 31. Human-Centered Design A methodology for solving problems Who knows what tomorrow will bring?
- 32. Thanks. DISCLAIMER: The thoughts I express are my own unless otherwise sourced. This is an introductory workshop and not a full curriculum. Thanks.
- 33. IMAGES http://dschool.stanford.edu/wp-content/upl oads/2011/03/BootcampBootleg2010v2S LIM.pdf http://plusacumen.org/wp-content/uploads /2014/04/Class_1_readings.pdf http://uxdesign.com/ux-defined Sources and more reading LUCKY FISH http://www.bbc.com/news/health-3274962 9 https://www.linkedin.com/pulse/why-lucky -iron-fish-campaign-succeeded-juan-jos% C3%A9-valera USER CENTERED DESIGN https://www.linkedin.com/pulse/how-demy stify-human-centered-design-government- ferry-wiederoder https://articles.uie.com/five_design_decisi on_styles/ http://alistapart.com/column/looking-beyo nd-user-centered-design https://ithinkidesign.wordpress.com/2012/ 06/08/a-brief-history-of-design-thinking-ho w-design-thinking-came-to-be/ http://ssir.org/articles/entry/what_is_desig n_if_not_human_centered