The document discusses the challenges of designing for the Internet of Services (IoS). The IoS is defined as an infrastructure that uses the Internet to offer and sell services globally. It connects service providers, consumers, and facilitators. Key challenges for HCI in this domain include:
1) Designing seamless offline and online service experiences.
2) Dynamically monitoring and influencing the consumer experience across touchpoints.
3) Measuring the consumer experience of accessing and using services.