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DR D Y PATIL SCHOOL OF
18/10/2012   MCA,PUNE
DR D Y PATIL SCHOOL OF
18/10/2012   MCA,PUNE
DR D Y PATIL SCHOOL OF
18/10/2012   MCA,PUNE
    Housing Development Finance Corporation
     Founded in 1977 by Hasmukh bhai Parakh
     HDFC Bank was incorporated in August 1994
     Among the first in new generation commercial banks
     Registered office in Mumbai, India
     Promoted by HDFC, the parent company
     India's largest housing finance company

18/10/2012                                 DR D Y PATIL SCHOOL OF MCA,PUNE
   Type             Public
       Founded         1994
       Headquarters    HDFC Bank Ltd.,
                        Mumbai, India
            Industry   Banking, Insurance,
                        Capital Markets and
                        allied industries
       Products        Loans, Credit Cards,
                        Savings, Investment
                        vehicles, Insurance etc.
       Net revenue     Rs.2,509.6 crores
       Net income      Rs. 4,634.3 crores
       Website         www.hdfcbank.com
18/10/2012                           DR D Y PATIL SCHOOL OF MCA,PUNE
761 branches

1977 ATM’s in the country

327 cities in India

All branches are OLRT
connected

6 in Africa

 Representative offices in
 Hong Kong, NewYork,
 London & Singapore
                DR D Y PATIL SCHOOL OF
   18/10/2012   MCA,PUNE
BOARD OF
  DIRECTORS
Mr. Jagdish Kapoor , chairman of HDFC
Bank.

Mr. Aditya Puri, Managing director

Keki Mistry, Managing Director


Mr. Harish Engineer, Executive directors


Mr. A Rajan, Country Head-Operations



Mr. Rahul Bhagat, Vice president
                              18/10/2012
                                           DR D Y PATIL SCHOOL OF
                                           MCA,PUNE
World Class Indian Bank



             Benchmarking against international
             standards.


             Best practices in terms of product
             offerings, technology, service levels, risk
             management and audit & compliance.

             To build sound customer franchises
             across distinct businesses.


                                     DR D Y PATIL SCHOOL OF
18/10/2012                           MCA,PUNE
Business Strategy
     Increasing market share in India’s expanding
                      banking.



       Delivering high quality customer service.



     Delivering more products to more customers.


     Maintaining current high standards for asset
        quality through disciplined credit risk
                    management.

     Develop innovative products and services that
        attract targeted customers and address
      inefficiencies in the Indian18/10/2012
                                   financial sector.
                                          DR D Y PATIL SCHOOL OF MCA,PUNE
Product
&
                Travellers Cheques           credit card

services
                    home loan              personal loan


               Foreign Currency Cash     Cheque Deposits


                   Mutual funds               Insurance




  18/10/2012                           DR D Y PATIL SCHOOL OF MCA,PUNE
Travellers Cheques : Travellers Cheques are a
safe and easy way to protect your money when you
travel. You can encash them only when you need to,
and only against your signature, unlike cash which
can be stolen and misused by anybody, immediately.
Credit Card : Credit Card can be used for all your
requirements, be it shopping, eating out, holidaying,
fuelling up your vehicle, railway ticket reservations -
just about any financial requirement, planned .
Home loan : Home loans for individual to purchase
or construct houses.
Personal Loans : The procedure of personal loan
is simple, documentation is minimal and approval
 is quick.
                                                     DR D Y PATIL SCHOOL OF
                                        18/10/2012   MCA,PUNE
Foreign Currency Cash : Foreign Currency
Cash is a convenient way of meeting personal
expenses along your journey, paying for taxis /
internal travel, food expenses etc.



•Mutual funds : Mutual funds are funds
that pool the money of several investors to
invest in equity or debt markets.
•Insurance : HDFC Bank offers a world of
choice in insurance. Like – children future
plans, retirements plans, standard life, etc.


                                                 DR D Y PATIL SCHOOL OF
                                    18/10/2012   MCA,PUNE
The authorized capital of HDFC Bank is
Rs550 crore (Rs5.5 billion).


The paid-up capital is Rs424.6 crore
(Rs.4.2 billion).


The HDFC Group holds 19.4% of the
bank's equity

Roughly 28% of the equity is held by
Foreign Institutional Investors (FIIs) and
the bank has about 570,000 shareholders OF
                                    DR D Y PATIL SCHOOL
                         18/10/2012 MCA,PUNE
DR D Y PATIL SCHOOL OF
18/10/2012   MCA,PUNE
HDFC Bank merged with TIMES BANK in 2000.

HDFC Bank wins the Asian Banker Best Retail Bank in India
       Award 2008 for outstanding performance.

HDFC Bank chosen as one of Asia Pacific’s best 50 companies
                  by Forbes magazine.


          'Best Bank in the Private Sector 2008.'


      HDFC Bank ties up with Qatar National Bank.


HDFC Bank merged with CENTURION BANK OF PUNJAB in 2007.
                                        DR D Y PATIL SCHOOL OF MCA,PUNE
       18/10/2012
Launch 250 new
                   branches.




HDFC Bank
plans to set     Future                             HDFC Bank plans
                                                    to raise Rs 4,200
 up NBFC.
                  plans                              crore in capital.




               Relocate branches
               to un-banked rural
                    Punjab.

                                                 DR D Y PATIL SCHOOL OF
                                    18/10/2012   MCA,PUNE
Demographics                         psychographic
      variables                            variables
Location                                   Lifestyle
•-Metros & divisional cities

                                           People who
Occupation                                 believes in modern
                                           banking with
• -Businessperson                          higher set of
  -Salaried class (both govt. &            service i. e.
      private)                             internet banking
Age                                        (incontact, mobile
• - Senior citizens                        refill, travel
• - Minor                                  currency card etc.)



                                               DR D Y PATIL SCHOOL OF
                                  18/10/2012   MCA,PUNE
Target market
   Corporate banking market : this market
   target the industries & fulfill their financial
   needs.

   Capital market : this segment is targeted on
   the long term needs of the individual as well as
   of industries.

   Retail banking market : this segment is for
   retail investors & provide them short term
   financial credit for their personal, house hold
   needs.                                  DR D Y PATIL SCHOOL OF
                                18/10/2012 MCA,PUNE
HDFC Bank has positioned itself as a bank which gives higher
standard of services through product innovation for the diverse need
of individual & corporate clients. So they want to highlight following
points in their positioning segment :

    -Customer centric

    -Service oriented

    -Product innovation




         18/10/2012                            DR D Y PATIL SCHOOL OF MCA,PUNE
Support of various promoters

High level of services
Knowledge of Indian Market



                            DR D Y PATIL SCHOOL OF
               18/10/2012   MCA,PUNE
•From various competitors

                    -Foreign banks

                    -govt. banks

             •Future market trends.
18/10/2012
                            DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012   DR D Y PATIL SCHOOL OF MCA,PUNE
DR D Y PATIL SCHOOL OF
18/10/2012   MCA,PUNE

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HDFC PPT

  • 1. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 2. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 3. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 4. Housing Development Finance Corporation  Founded in 1977 by Hasmukh bhai Parakh  HDFC Bank was incorporated in August 1994  Among the first in new generation commercial banks  Registered office in Mumbai, India  Promoted by HDFC, the parent company  India's largest housing finance company 18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
  • 5. Type Public  Founded 1994  Headquarters HDFC Bank Ltd., Mumbai, India  Industry Banking, Insurance, Capital Markets and allied industries  Products Loans, Credit Cards, Savings, Investment vehicles, Insurance etc.  Net revenue Rs.2,509.6 crores  Net income Rs. 4,634.3 crores  Website www.hdfcbank.com 18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
  • 6. 761 branches 1977 ATM’s in the country 327 cities in India All branches are OLRT connected 6 in Africa Representative offices in Hong Kong, NewYork, London & Singapore DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 7. BOARD OF DIRECTORS Mr. Jagdish Kapoor , chairman of HDFC Bank. Mr. Aditya Puri, Managing director Keki Mistry, Managing Director Mr. Harish Engineer, Executive directors Mr. A Rajan, Country Head-Operations Mr. Rahul Bhagat, Vice president 18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
  • 8. World Class Indian Bank Benchmarking against international standards. Best practices in terms of product offerings, technology, service levels, risk management and audit & compliance. To build sound customer franchises across distinct businesses. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 9. Business Strategy Increasing market share in India’s expanding banking. Delivering high quality customer service. Delivering more products to more customers. Maintaining current high standards for asset quality through disciplined credit risk management. Develop innovative products and services that attract targeted customers and address inefficiencies in the Indian18/10/2012 financial sector. DR D Y PATIL SCHOOL OF MCA,PUNE
  • 10. Product & Travellers Cheques credit card services home loan personal loan Foreign Currency Cash Cheque Deposits Mutual funds Insurance 18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
  • 11. Travellers Cheques : Travellers Cheques are a safe and easy way to protect your money when you travel. You can encash them only when you need to, and only against your signature, unlike cash which can be stolen and misused by anybody, immediately. Credit Card : Credit Card can be used for all your requirements, be it shopping, eating out, holidaying, fuelling up your vehicle, railway ticket reservations - just about any financial requirement, planned . Home loan : Home loans for individual to purchase or construct houses. Personal Loans : The procedure of personal loan is simple, documentation is minimal and approval is quick. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 12. Foreign Currency Cash : Foreign Currency Cash is a convenient way of meeting personal expenses along your journey, paying for taxis / internal travel, food expenses etc. •Mutual funds : Mutual funds are funds that pool the money of several investors to invest in equity or debt markets. •Insurance : HDFC Bank offers a world of choice in insurance. Like – children future plans, retirements plans, standard life, etc. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 13. The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion). The paid-up capital is Rs424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the bank's equity Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank has about 570,000 shareholders OF DR D Y PATIL SCHOOL 18/10/2012 MCA,PUNE
  • 14. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 15. HDFC Bank merged with TIMES BANK in 2000. HDFC Bank wins the Asian Banker Best Retail Bank in India Award 2008 for outstanding performance. HDFC Bank chosen as one of Asia Pacific’s best 50 companies by Forbes magazine. 'Best Bank in the Private Sector 2008.' HDFC Bank ties up with Qatar National Bank. HDFC Bank merged with CENTURION BANK OF PUNJAB in 2007. DR D Y PATIL SCHOOL OF MCA,PUNE 18/10/2012
  • 16. Launch 250 new branches. HDFC Bank plans to set Future HDFC Bank plans to raise Rs 4,200 up NBFC. plans crore in capital. Relocate branches to un-banked rural Punjab. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 17. Demographics psychographic variables variables Location Lifestyle •-Metros & divisional cities People who Occupation believes in modern banking with • -Businessperson higher set of -Salaried class (both govt. & service i. e. private) internet banking Age (incontact, mobile • - Senior citizens refill, travel • - Minor currency card etc.) DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 18. Target market Corporate banking market : this market target the industries & fulfill their financial needs. Capital market : this segment is targeted on the long term needs of the individual as well as of industries. Retail banking market : this segment is for retail investors & provide them short term financial credit for their personal, house hold needs. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 19. HDFC Bank has positioned itself as a bank which gives higher standard of services through product innovation for the diverse need of individual & corporate clients. So they want to highlight following points in their positioning segment : -Customer centric -Service oriented -Product innovation 18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
  • 20. Support of various promoters High level of services Knowledge of Indian Market DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE
  • 21. •From various competitors -Foreign banks -govt. banks •Future market trends. 18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
  • 22. 18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
  • 23. DR D Y PATIL SCHOOL OF 18/10/2012 MCA,PUNE