This document discusses how to develop Heroku add-ons for hosted services. It explains that exposing your service as a Heroku add-on allows you to reach a wider audience and grow your user base. It outlines the steps to create an add-on using the Kensa testing framework, including writing provisioning and authentication code, running local tests, and deploying the add-on for users to install. Becoming an official Heroku add-on provider allows users to easily add the service with the 'heroku addons:add' command.