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High Availability is Not a Luxury
Eliminating Downtime for Small
and Mid-Market Organizations
Chris Evans, Principal Consultant
16 March 2015
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Who we are – Arcserve, a new global company
2
Global Presence
WW HQ – Minneapolis, USA
LATAM HQ – São Paulo, Brazil
EMEA HQ – United Kingdom
APAC HQ – Hong Kong
JAPAN HQ – Tokyo
Sales Offices in 20+ countries
500 People
7,300 Partners
43,000 Customers
2
Eric Burgener, Research Director, IDC’s Storage Practice.
Spun-out from CA Technologies
to become an independent
company on August 1st 2014
Software development
teams in USA,
China & India
24 x 7
Technical Support
“Now that Arcserve is an independent entity, they will have more freedom to
make targeted investments to accelerate their already double digit revenue
growth over the last several years.”
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Are you in control?
3
Backup Backup Backup
Recovery point objectives Recovery time objectives
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Industry challenges
4
Completeness
CostsComplexity
It’s difficult to change direction!
N
S
W E
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
The problem
5
POOR
RPO / RTO
CONTROL
RISING
COSTS
LOTS OF
TRAINING!
INFLEXIBLE
MULTIPLE
SOLUTIONS
MANAGEMENT
MULTIPLE
VENDORS
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
How do you know if you are exposed?
Your existing business continuity plan is leaving you exposed:
—If your plan requires significant manual intervention
—If your plan accepts loss of data beyond a few seconds
for critical systems
—If your plan cannot restore access to critical systems in
minutes
—If your plan depends on 30-year old backup and recovery
technology (definitely!)
6Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
The Top 10 …
1. It’s about the business, not the Technology
2. It’s a catastrophe! … or maybe not.
3. How can one assign the budget, without knowing the cost of
downtime?
4. … it’s about measuring risk.
5. DO you have a Plan?
7Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
The Top 10 … (continued)
6. We’ve got a Plan, but we didn’t test
7. Who IS responsible … and for what?
8. Recovery Point? Recovery Time??
9. Recovery takes a LOT longer than you think it will
10. Going home …
8Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Arcserve®
High Availability
Continuous protection,
availability & assured recovery
for business-critical apps
 Provides continuous availability
for applications, files & data
 Protects Exchange, SharePoint,
SQL, IIS, Windows File Server,
Oracle, Blackberry, vSphere,
Hyper-V, Xen, Linux, UNIX etc.
 WAN optimized replication &
offline synchronization for
remote sites
 Automated and/or push-button
fail-over & fail-back
 Supports P2P, P2V, cross-
hypervisor V2V, V2P & failover /
DR testing in Amazon EC2 cloud
 Supports DAS, SAN, NAS
storage
 Centralized mgmt., reporting,
alerting & global dashboard Overview Solutions Products Licensing Support
Product overview
9Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Arcserve®
High Availability
Centralized management &
reporting
 Manage replication, recovery
testing, data rewind & reporting
across all production & replica
servers & data, from a central
web-based console
 Summary & detailed level
reporting
 Difference report shows the
differences between the Master
& the Replica, at a specified
point in time
 Assessment Mode report shows
statistics about the maximum,
minimum & average size of the
data, compression etc.
Overview Solutions Products Licensing Support
Centralized management
10Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Arcserve®
High Availability
Scenario group management
 Protects multi-tier business
applications such as Microsoft
Exchange, SharePoint,
Dynamics CRM, websites,
document management systems
& custom applications
 Enables the entire business
application to failover locally, or
across the WAN to a remote DR
site
 User configurable dependency
mappings & application failover
triggers, help reduce application
downtime
 Alias Failover support, simplifies
hostname dependent application
failover/failback
Overview Solutions Products Licensing Support
Scenario group management
11Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Arcserve®
High Availability
Data rewind for Continuous
Data Protection (CDP)
 Protects business-critical
applications & data, between
snapshots and/or backups
 Enables applications to be rolled
back in time, to before a major
event such as a system crash,
data corruption, virus attack,
miss-configuration, rolling
disaster etc.
Overview Solutions Products Licensing Support
Continuous data protection
12Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Arcserve®
High Availability
Automated disaster recovery
testing (Assured Recovery®)
 Assured Recovery® enables full,
non-disruptive, disaster recovery
testing of protected systems,
applications & data, on a
separate, replica server
 Assured Recovery supports EC2
based Full System scenarios
 Recovery testing can be fully
automated, or performed on a
scheduled basis, as needed
 Upon completion, appropriate
personnel can be alerted with
the status of the DR test
 Additional actions can be
triggered upon success, such as
take a VSS snapshot or create a
backup
Overview Solutions Products Licensing Support
Automated DR testing (Assured Recovery®)
13Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Arcserve®
High Availability
Amazon cloud integration
 Enables continuous replication,
host monitoring & failover to an
offline replica server instance in
the Amazon EC2 cloud
 Eliminates the need to purchase
& maintain replica server H/W,
applications & OS licenses at
primary site
 Eliminates the need for a costly,
dedicated DR Datacenter & the
associated hardware, software,
real estate, power, cooling &
management overhead
 Cloud View panel simplifies the
management of replication / high
availability to the cloud
 Supports Windows 2003 - 2012
R2 as master servers for EC2
FSHA scenarios & latest EC2
instance types Overview Solutions Products Licensing Support
Amazon cloud integration
14Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Arcserve®
High Availability
WAN optimized replication &
offline synchronization
 Multi-stream replication &
compression improves
performance across high latency
WAN connections
 File, block, offline, scheduled,
periodic replication & bandwidth
throttling options, overcome
bandwidth constraints & reduce
networking costs
 NAT support, for when host
servers are behind a NAT
device, or a firewall
 Assessment Mode helps
estimate LAN & WAN bandwidth
needs, without disrupting the
production environment
Overview Solutions Products Licensing Support
WAN optimized replication
15Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Arcserve®
High Availability
Encryption
 Encryption enables secure data
transfers between local systems
& remote locations, without the
need for a VPN or IPSEC tunnel
 Works with any scenario type
 Encrypts data during transfer
 Multiple encryption options -
None, AES-128, AES-256 & user
configurable
Overview Solutions Products Licensing Support
Encryption
16Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Arcserve®
High Availability
Bare metal recovery
 Restore to a bare metal machine
(physical or virtual) from a live
system that has performed a
failover/switchover, or from a
bookmarked rewind point
 Hardware-independent Bare
Metal Recovery (BMR)
Overview Solutions Products Licensing Support
Bare metal recovery
17Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Data protection & recovery
analyst research
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Critical application RTO’s
19
Q: For your organization's most mission critical application, what is the agreed upon RTO with
the business unit?
< 4 hrs
Source: IDC, 2013
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Critical application RPO’s
20
Q: For your organization's most mission critical application, what is the agreed upon RPO with
the business unit?
< 1 min
< 1 hr
Source: IDC, 2013
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
21
RPO’s/RTO’s vary significantly
 Almost all organizations have at least two “tiers” of
recovery
 More stringent RPO’s/RTO’s are more expensive to do
 Creating different recovery tiers with legacy backup
products is complex
APPLICATION 1
APPLICATION 2
APPLICATION 3
RPO/RTO 1
RPO/RTO 2
RPO/RTO 3
Source: IDC, May 2015
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Key challenges for mid-size enterprises
22
Q: Besides data growth, what are your organization's most pressing storage challenges or
problems today?
EASE
OF USE
RPO/RTO
B/U WINDOW
Source: IDC, 2013
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
 Disk and tape
 Targeted flash usage
 High availability
 Storage efficiency, replication
 Single pass backup options
 Snapshot integration
 Workflow automation
 Encryption
 Recovery in place
 Virtual, physical and cloud
 Centralized management
23
New technologies New architectures
Small and medium businesses
need comprehensive simplicity
Backup, DR and archive
should not be separate solutions
Data growth and economics are
driving a more unified approach
Source: IDC, May 2015
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Public cloud workloads
0% 5% 10% 15% 20% 25%
HR / Talent Mgt
Middleware
Back Office
Application platform/development
Archiving
BI and analytics
Infrastructure: Servers/Storage, IaaS
Datacenter & systems mgt
Dataintegration
Databases
Security
CRM
Backup
Content management
Collaboration
Office productivity
File sharing
E-mail/calendar/diary
2013
24
Source: IDC’s 2013 Software Survey
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Thoughts to consider
25
 Emerging trends are impacting data protection
– Increasingly stringent SLA and HA requirements
– Backup and DR tasks migrating to IT generalists
– Utilization of cloud technologies where appropriate
 The bar has been raised on baseline data
protection functionality
– Flash, storage efficiency options, single pass protection
– Comprehensive coverage and API support, flexible recovery options
 The efficiency mantra: Consolidate, Standardise
and Automate – very pertinent to data protection,
HA and DR
Source: IDC, May 2015
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
Legal
Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved. Microsoft,
Windows, Windows Azure, Windows Server, Hyper-V, Active Directory, SQL Server, and SharePoint are
registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
UNIX is a registered trademark in the United States and other countries. Linux® is the registered trademark
of Linus Torvalds in the U.S. and other countries. IBM, Lotus, Domino, AIX and Informix are trademarks of
International Business Machines Corp. in the United States, other countries, or both. All other trademarks,
trade names, service marks and logos referenced herein belong to their respective companies.
THIS PRESENTATION IS FOR YOUR INFORMATIONAL PURPOSES ONLY. Arcserve (USA), LLC assumes no
responsibility for the accuracy or completeness of the information. TO THE EXTENT PERMITTED BY
APPLICABLE LAW, Arcserve (USA), LLC PROVIDES THIS DOCUMENT “AS IS” WITHOUT WARRANTY OF ANY
KIND, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A
PARTICULAR PURPOSE, OR NONINFRINGEMENT. In no event will Arcserve (USA), LLC be liable for any loss
or damage, direct or indirect, in connection with this presentation, including, without limitation, lost
profits, lost investment, business interruption, goodwill, or lost data, even if Arcserve (USA), LLC is
expressly advised of the possibility of such damages.

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High availability is not a luxury webcast

  • 1. High Availability is Not a Luxury Eliminating Downtime for Small and Mid-Market Organizations Chris Evans, Principal Consultant 16 March 2015 Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 2. Who we are – Arcserve, a new global company 2 Global Presence WW HQ – Minneapolis, USA LATAM HQ – São Paulo, Brazil EMEA HQ – United Kingdom APAC HQ – Hong Kong JAPAN HQ – Tokyo Sales Offices in 20+ countries 500 People 7,300 Partners 43,000 Customers 2 Eric Burgener, Research Director, IDC’s Storage Practice. Spun-out from CA Technologies to become an independent company on August 1st 2014 Software development teams in USA, China & India 24 x 7 Technical Support “Now that Arcserve is an independent entity, they will have more freedom to make targeted investments to accelerate their already double digit revenue growth over the last several years.” Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 3. Are you in control? 3 Backup Backup Backup Recovery point objectives Recovery time objectives Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 4. Industry challenges 4 Completeness CostsComplexity It’s difficult to change direction! N S W E Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 5. The problem 5 POOR RPO / RTO CONTROL RISING COSTS LOTS OF TRAINING! INFLEXIBLE MULTIPLE SOLUTIONS MANAGEMENT MULTIPLE VENDORS Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 6. How do you know if you are exposed? Your existing business continuity plan is leaving you exposed: —If your plan requires significant manual intervention —If your plan accepts loss of data beyond a few seconds for critical systems —If your plan cannot restore access to critical systems in minutes —If your plan depends on 30-year old backup and recovery technology (definitely!) 6Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 7. The Top 10 … 1. It’s about the business, not the Technology 2. It’s a catastrophe! … or maybe not. 3. How can one assign the budget, without knowing the cost of downtime? 4. … it’s about measuring risk. 5. DO you have a Plan? 7Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 8. The Top 10 … (continued) 6. We’ve got a Plan, but we didn’t test 7. Who IS responsible … and for what? 8. Recovery Point? Recovery Time?? 9. Recovery takes a LOT longer than you think it will 10. Going home … 8Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 9. Arcserve® High Availability Continuous protection, availability & assured recovery for business-critical apps  Provides continuous availability for applications, files & data  Protects Exchange, SharePoint, SQL, IIS, Windows File Server, Oracle, Blackberry, vSphere, Hyper-V, Xen, Linux, UNIX etc.  WAN optimized replication & offline synchronization for remote sites  Automated and/or push-button fail-over & fail-back  Supports P2P, P2V, cross- hypervisor V2V, V2P & failover / DR testing in Amazon EC2 cloud  Supports DAS, SAN, NAS storage  Centralized mgmt., reporting, alerting & global dashboard Overview Solutions Products Licensing Support Product overview 9Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 10. Arcserve® High Availability Centralized management & reporting  Manage replication, recovery testing, data rewind & reporting across all production & replica servers & data, from a central web-based console  Summary & detailed level reporting  Difference report shows the differences between the Master & the Replica, at a specified point in time  Assessment Mode report shows statistics about the maximum, minimum & average size of the data, compression etc. Overview Solutions Products Licensing Support Centralized management 10Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 11. Arcserve® High Availability Scenario group management  Protects multi-tier business applications such as Microsoft Exchange, SharePoint, Dynamics CRM, websites, document management systems & custom applications  Enables the entire business application to failover locally, or across the WAN to a remote DR site  User configurable dependency mappings & application failover triggers, help reduce application downtime  Alias Failover support, simplifies hostname dependent application failover/failback Overview Solutions Products Licensing Support Scenario group management 11Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 12. Arcserve® High Availability Data rewind for Continuous Data Protection (CDP)  Protects business-critical applications & data, between snapshots and/or backups  Enables applications to be rolled back in time, to before a major event such as a system crash, data corruption, virus attack, miss-configuration, rolling disaster etc. Overview Solutions Products Licensing Support Continuous data protection 12Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 13. Arcserve® High Availability Automated disaster recovery testing (Assured Recovery®)  Assured Recovery® enables full, non-disruptive, disaster recovery testing of protected systems, applications & data, on a separate, replica server  Assured Recovery supports EC2 based Full System scenarios  Recovery testing can be fully automated, or performed on a scheduled basis, as needed  Upon completion, appropriate personnel can be alerted with the status of the DR test  Additional actions can be triggered upon success, such as take a VSS snapshot or create a backup Overview Solutions Products Licensing Support Automated DR testing (Assured Recovery®) 13Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 14. Arcserve® High Availability Amazon cloud integration  Enables continuous replication, host monitoring & failover to an offline replica server instance in the Amazon EC2 cloud  Eliminates the need to purchase & maintain replica server H/W, applications & OS licenses at primary site  Eliminates the need for a costly, dedicated DR Datacenter & the associated hardware, software, real estate, power, cooling & management overhead  Cloud View panel simplifies the management of replication / high availability to the cloud  Supports Windows 2003 - 2012 R2 as master servers for EC2 FSHA scenarios & latest EC2 instance types Overview Solutions Products Licensing Support Amazon cloud integration 14Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 15. Arcserve® High Availability WAN optimized replication & offline synchronization  Multi-stream replication & compression improves performance across high latency WAN connections  File, block, offline, scheduled, periodic replication & bandwidth throttling options, overcome bandwidth constraints & reduce networking costs  NAT support, for when host servers are behind a NAT device, or a firewall  Assessment Mode helps estimate LAN & WAN bandwidth needs, without disrupting the production environment Overview Solutions Products Licensing Support WAN optimized replication 15Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 16. Arcserve® High Availability Encryption  Encryption enables secure data transfers between local systems & remote locations, without the need for a VPN or IPSEC tunnel  Works with any scenario type  Encrypts data during transfer  Multiple encryption options - None, AES-128, AES-256 & user configurable Overview Solutions Products Licensing Support Encryption 16Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 17. Arcserve® High Availability Bare metal recovery  Restore to a bare metal machine (physical or virtual) from a live system that has performed a failover/switchover, or from a bookmarked rewind point  Hardware-independent Bare Metal Recovery (BMR) Overview Solutions Products Licensing Support Bare metal recovery 17Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 18. Data protection & recovery analyst research Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 19. Critical application RTO’s 19 Q: For your organization's most mission critical application, what is the agreed upon RTO with the business unit? < 4 hrs Source: IDC, 2013 Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 20. Critical application RPO’s 20 Q: For your organization's most mission critical application, what is the agreed upon RPO with the business unit? < 1 min < 1 hr Source: IDC, 2013 Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 21. 21 RPO’s/RTO’s vary significantly  Almost all organizations have at least two “tiers” of recovery  More stringent RPO’s/RTO’s are more expensive to do  Creating different recovery tiers with legacy backup products is complex APPLICATION 1 APPLICATION 2 APPLICATION 3 RPO/RTO 1 RPO/RTO 2 RPO/RTO 3 Source: IDC, May 2015 Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 22. Key challenges for mid-size enterprises 22 Q: Besides data growth, what are your organization's most pressing storage challenges or problems today? EASE OF USE RPO/RTO B/U WINDOW Source: IDC, 2013 Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 23.  Disk and tape  Targeted flash usage  High availability  Storage efficiency, replication  Single pass backup options  Snapshot integration  Workflow automation  Encryption  Recovery in place  Virtual, physical and cloud  Centralized management 23 New technologies New architectures Small and medium businesses need comprehensive simplicity Backup, DR and archive should not be separate solutions Data growth and economics are driving a more unified approach Source: IDC, May 2015 Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 24. Public cloud workloads 0% 5% 10% 15% 20% 25% HR / Talent Mgt Middleware Back Office Application platform/development Archiving BI and analytics Infrastructure: Servers/Storage, IaaS Datacenter & systems mgt Dataintegration Databases Security CRM Backup Content management Collaboration Office productivity File sharing E-mail/calendar/diary 2013 24 Source: IDC’s 2013 Software Survey Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 25. Thoughts to consider 25  Emerging trends are impacting data protection – Increasingly stringent SLA and HA requirements – Backup and DR tasks migrating to IT generalists – Utilization of cloud technologies where appropriate  The bar has been raised on baseline data protection functionality – Flash, storage efficiency options, single pass protection – Comprehensive coverage and API support, flexible recovery options  The efficiency mantra: Consolidate, Standardise and Automate – very pertinent to data protection, HA and DR Source: IDC, May 2015 Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved.
  • 26. Legal Copyright © 2015 Arcserve (USA), LLC and its affiliates and subsidiaries. All rights reserved. Microsoft, Windows, Windows Azure, Windows Server, Hyper-V, Active Directory, SQL Server, and SharePoint are registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. UNIX is a registered trademark in the United States and other countries. Linux® is the registered trademark of Linus Torvalds in the U.S. and other countries. IBM, Lotus, Domino, AIX and Informix are trademarks of International Business Machines Corp. in the United States, other countries, or both. All other trademarks, trade names, service marks and logos referenced herein belong to their respective companies. THIS PRESENTATION IS FOR YOUR INFORMATIONAL PURPOSES ONLY. Arcserve (USA), LLC assumes no responsibility for the accuracy or completeness of the information. TO THE EXTENT PERMITTED BY APPLICABLE LAW, Arcserve (USA), LLC PROVIDES THIS DOCUMENT “AS IS” WITHOUT WARRANTY OF ANY KIND, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. In no event will Arcserve (USA), LLC be liable for any loss or damage, direct or indirect, in connection with this presentation, including, without limitation, lost profits, lost investment, business interruption, goodwill, or lost data, even if Arcserve (USA), LLC is expressly advised of the possibility of such damages.