Highly animated webpages
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The document discusses the pros and cons of using animations in webpages, emphasizing the distractions and control issues they can create for users, as well as problems with search engine indexing. It also outlines reasons to use animations, such as enhancing user interaction and capturing attention, particularly in contexts like online gaming. Ultimately, it suggests that while animation can be beneficial, it should be employed thoughtfully to improve user experience.
Highly animated webpages
- 1. Highly Animated Webpages pros & cons
- 2. All starts with a typical business request... ”The central image should be more dynamic, interactive and commercial. We recommend (...), to use a window (...) on the left side, with promos rotating, transmitting movement, novelty and dynamics. ” veridic request, by a person of the business department.
- 3. Usually, the business request ends up as
- 4. Big and small banners calling for your attention and breaking the visual search of text highly animated banner fast-pacing images slideshow fast-pacing text changes abrupt images changes
- 5. A bunch of different animated commercials, all trying to get your attention, and none gets it unstoppable TV alike commercials big and highly animated side banner abrupt and fast-pacing images slideshow
- 6. Banners very close to text, directly disturbing the reading task big and highly animated side banner endless playing banner one-time play banner, very close to text
- 7. Five reasons for avoiding animation in webpages 1 Distraction 2 Lack of control 3 Banner blindness 4 Marketing mediums 5 Search engines crawling
- 8. 1 Distraction Human’s visual periphery is very sensitive to motion. Therefore users eye sight is redirected to the animated banners, causing unwanted distractions.
- 9. 2 Lack of control Users like to be in charge and control what they are using. By using endless running banners, you are removing control to users.
- 10. 3 Banner blindness Users usually ignore sections in webpages that look like banners. Some commercials may be considered as regular banners and users may ignore them.
- 11. 4 Marketing mediums Traditional marketing is a monologue. Web marketing is a conversation. Users consume whatever the Users consume what they want. They advertiser propose. choose and interact with content. image from Flickr user heymynameispaul.
- 12. 5 Search engines crawling Most Flash animations don’t allow search engines to crawl content. This means the content on your animations won’t appear in search engine page results like in Google, Bing, Yahoo, Sapo, etc.
- 13. Nevertheless ”Does not means you shouldn’t use animation in your webpages. Instead, you should know when and where to animate your webpage. ” veridic response by a person of the user experience department.
- 14. Three reasons for using animation in webpages 1 To give meaning to interaction 2 To get users’ attention 3 Online games
- 15. 1 To give meaning to interaction The user interface when animated properly becomes self-explanatory to users. Dragging, moving content, fading in and out, etc, all these self-explain the interaction performed by the user.
- 16. 2 To get users’ attention Humans’ periphery vision is very sensitive to motion. For example on a chat application, incoming messages can be warned to users, with a slight animation. NEW MESSAGE
- 17. 3 Online games Games are expected to be animated. They are also truly interactive with users.
- 18. ere th u t s o p le am ex o d G o
- 19. Sprint: Plug into Now Shows the Sprint’s network capabilities, by using non-stop animations. All animations are designed to fit together and users expect animation. Available on now.sprint.com
- 20. Baltijos prodiuseriy grupe Each section is shown by moving content from left to right. Available on www.balticproducers.com
- 21. Online Experience Store | Wireless from AT&T Mimics brick and mortar at&t stores, with expected interactive and animated behaviors. Available on www.wireless.att.com/onlineexperience/
- 22. Slides designed by: emanuel.m.fernandes@gmail.com End. 28 September 2009