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Educating the International Leaders
                                                 of Tomorrow (2009)


                       Ideology
                                              Making a Difference (2012)




Text of study: Diarios de Motocicleta (d. Walter Salles
                        2003)
1992-5                          1997-2001                      2001-4
 BA: Film & Literature                                             VSO Nepal




    Richard Dyer
                                 ‘A’ Level Media Studies
 Ginette Vincendeau
                                  GCSE Media Studies
    Jose Arroyo
                                      2004-12
    Victor Perkins

   1996/7                                                       Media Advocacy
PGCE: English, Media & Drama      ‘A’ Level Media Studies          Didibahini
                                   GCSE Media Studies
                                                                 On the Road (2003)
                                     IB Film Studies
                               BTEC Creative Media Production Anna Winston Pt.1 (2012)

                               ESF Film Awards 2009 & 2010
                                      HKSFA 2011
Defining Ideology



       Comes from the ideologues of
       the French Enlightenment



How has the term changed its cultural value
 over time? What does it connote and how
  does it circulate as ‘discourse.’ (Foucault)
Terry Eagleton

                 Ideology as text
          • Production of meaning, signs and values
          • Ideas associated with class or group
          • Ideas legitimating dominant political power
          • False ideas legitimating political power
          • Systematically distorted communication
          • Conjuncture of discourse and power
Terry Eagleton

                 Negative Linguistic Connotations...

                 • ‘On several of these definitions,
                   nobody would claim that their
                   own thinking is ideological, just as
                   nobody would habitually refer to
                   themselves as ‘fatso.’ Ideology, like
                   halitosis, is in this sense what the
                   other person has.’
                 • Usually a suggestion that ideology
                   is to peak schematically,
                   stereotypically and perhaps with
                   the faintest hint of fanaticism.
Lacan’s Mirror




   MGM- ‘The Dream Factory’
            Heightened sense of reality




 The cinematic apparatus/medium
as illusory, aspirational...serving the
     DOMINANT IDEOLOGY
Chapters:
                   1. Catalyst- Idealistic Aims
        2. Class Juxtaposition- Professions with connotations
                   3. The Ranch vs The Farm
          4. Transcending Boundaries- Anderson, Gellner
              5. Road Movie Rule Book- Don’t stop!
                          6. Solidarity
                     7. Historical Revisionism
                       8. River as Allegory
                        9. The Status Quo
  10. The Divided Continent- Challenging the Dominant Ideology
                11. Crossing the River- Unification
12. Journey’s End- Montage- Representation of the un-represented
4. Transcending Boundaries- Anderson & Gellner (Modernist view on
                            Nationalism)
                                How are nation states
           represented? We will never meet most of the people in our state.




                                                        ‘Nationalism is not the
                                          awakening of nations to self-consciousness: it invents
                                           nations where they do not exist.’ (Ernest Gellner)
‘Finally it is imagined as a
        community, because
      regardless of the actual
   inequality and exploitation
  that may prevail in each, the
nation is always conceived as a
deep, horizontal comradeship.
             Ultimately
 it is this fraternity that makes
              it possible
  over the past two centuries,
      for so many millions of
people, not so much to kill, as
  willingly die for such limited
 imaginings.’ (Anderson, 1983)
Baudry- The Apparatus/Text          Hall/Morley (78)




        Audience Reception/Placement
                                           Preferred
                                       (Dominant Ideology)


                                            Negotiated

       7. Historical Revisionism
                                          Oppositional
                                               Does the notion of

Emotional Intelligence (Goleman)???
                                             oppositional readings
                                                    challenge
                                          ‘interpellation’ (Althusser)
                                           and the idea that we have
                                         no choice in identifying with
                                              dominant ideological
                                                constructions?




                Self Science
Hedonism                                                     Idealism
    to                                                           to
 Idealism                                                     Political
                                                           Radical/Realist




                      Legitimates force...Ironic as
             Marxist readings of crime genre do the same


                     Transformation

            ‘A revolution without guns.’
               It would never work.’
The Church as Metaphor
                        for oppression and the
                        ruling class... ‘I don’t see
                             any rulebook.’

                Ideological State Apparatus (Althusser)




10. The Divided Continent- Challenging the Dominant Ideology



                             The stolen food
                        as ideological construct?




                           Preferred Reading?
‘...that the division of America
     into unstable and illusory nations
             is a complete fiction.’




        11. Crossing the River- Unification




       The sign & signifier (Saussere)
‘Primitive Narcissism’ -Baudry- (Our identification with the journey)
Black & White- Realism


                    Compositional Variety- Rule of thirds
                      single subject, group subject etc




12. Journey’s End- Montage- Representation of the un-represented

                         Direct Mode of Address-
                         Alienation Effect (Brecht)
                         Self-reflexive convention
                        which reminds the viewer of
                        film apparatus...therefore...
                        a symbol of shared humanity
                             and egalitarianism.
Ideological Effects on the Cinematographic Apparatus
                                           by Jean-Louis Baudry




‘...the subject, is put forth, liberated (in the sense that a chemical reaction liberates a substance) by the
operation which transforms successive, discreet images (as isolated images they have, strictly speaking,
             no meaning, or at least no unity of meaning) into continuity, movement, meaning.’




     Liberation via continuity acts as a vehicle (no pun intended) for an ideological
                              preferred reading of the text.
iwilliamson@mail.sis.edu.hk

   nepaliain@gmail.com

  Twitter- @iwilliamson

   www.esfmedia.com

www.esfmediaforum.com

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Hkfa lecture (ideology)

  • 1. Educating the International Leaders of Tomorrow (2009) Ideology Making a Difference (2012) Text of study: Diarios de Motocicleta (d. Walter Salles 2003)
  • 2. 1992-5 1997-2001 2001-4 BA: Film & Literature VSO Nepal Richard Dyer ‘A’ Level Media Studies Ginette Vincendeau GCSE Media Studies Jose Arroyo 2004-12 Victor Perkins 1996/7 Media Advocacy PGCE: English, Media & Drama ‘A’ Level Media Studies Didibahini GCSE Media Studies On the Road (2003) IB Film Studies BTEC Creative Media Production Anna Winston Pt.1 (2012) ESF Film Awards 2009 & 2010 HKSFA 2011
  • 3. Defining Ideology Comes from the ideologues of the French Enlightenment How has the term changed its cultural value over time? What does it connote and how does it circulate as ‘discourse.’ (Foucault)
  • 4. Terry Eagleton Ideology as text • Production of meaning, signs and values • Ideas associated with class or group • Ideas legitimating dominant political power • False ideas legitimating political power • Systematically distorted communication • Conjuncture of discourse and power
  • 5. Terry Eagleton Negative Linguistic Connotations... • ‘On several of these definitions, nobody would claim that their own thinking is ideological, just as nobody would habitually refer to themselves as ‘fatso.’ Ideology, like halitosis, is in this sense what the other person has.’ • Usually a suggestion that ideology is to peak schematically, stereotypically and perhaps with the faintest hint of fanaticism.
  • 6. Lacan’s Mirror MGM- ‘The Dream Factory’ Heightened sense of reality The cinematic apparatus/medium as illusory, aspirational...serving the DOMINANT IDEOLOGY
  • 7. Chapters: 1. Catalyst- Idealistic Aims 2. Class Juxtaposition- Professions with connotations 3. The Ranch vs The Farm 4. Transcending Boundaries- Anderson, Gellner 5. Road Movie Rule Book- Don’t stop! 6. Solidarity 7. Historical Revisionism 8. River as Allegory 9. The Status Quo 10. The Divided Continent- Challenging the Dominant Ideology 11. Crossing the River- Unification 12. Journey’s End- Montage- Representation of the un-represented
  • 8. 4. Transcending Boundaries- Anderson & Gellner (Modernist view on Nationalism) How are nation states represented? We will never meet most of the people in our state. ‘Nationalism is not the awakening of nations to self-consciousness: it invents nations where they do not exist.’ (Ernest Gellner)
  • 9. ‘Finally it is imagined as a community, because regardless of the actual inequality and exploitation that may prevail in each, the nation is always conceived as a deep, horizontal comradeship. Ultimately it is this fraternity that makes it possible over the past two centuries, for so many millions of people, not so much to kill, as willingly die for such limited imaginings.’ (Anderson, 1983)
  • 10. Baudry- The Apparatus/Text Hall/Morley (78) Audience Reception/Placement Preferred (Dominant Ideology) Negotiated 7. Historical Revisionism Oppositional Does the notion of Emotional Intelligence (Goleman)??? oppositional readings challenge ‘interpellation’ (Althusser) and the idea that we have no choice in identifying with dominant ideological constructions? Self Science
  • 11. Hedonism Idealism to to Idealism Political Radical/Realist Legitimates force...Ironic as Marxist readings of crime genre do the same Transformation ‘A revolution without guns.’ It would never work.’
  • 12. The Church as Metaphor for oppression and the ruling class... ‘I don’t see any rulebook.’ Ideological State Apparatus (Althusser) 10. The Divided Continent- Challenging the Dominant Ideology The stolen food as ideological construct? Preferred Reading?
  • 13. ‘...that the division of America into unstable and illusory nations is a complete fiction.’ 11. Crossing the River- Unification The sign & signifier (Saussere) ‘Primitive Narcissism’ -Baudry- (Our identification with the journey)
  • 14. Black & White- Realism Compositional Variety- Rule of thirds single subject, group subject etc 12. Journey’s End- Montage- Representation of the un-represented Direct Mode of Address- Alienation Effect (Brecht) Self-reflexive convention which reminds the viewer of film apparatus...therefore... a symbol of shared humanity and egalitarianism.
  • 15. Ideological Effects on the Cinematographic Apparatus by Jean-Louis Baudry ‘...the subject, is put forth, liberated (in the sense that a chemical reaction liberates a substance) by the operation which transforms successive, discreet images (as isolated images they have, strictly speaking, no meaning, or at least no unity of meaning) into continuity, movement, meaning.’ Liberation via continuity acts as a vehicle (no pun intended) for an ideological preferred reading of the text.
  • 16. iwilliamson@mail.sis.edu.hk nepaliain@gmail.com Twitter- @iwilliamson www.esfmedia.com www.esfmediaforum.com

Editor's Notes