How AI & Automation are Changing Mobile Marketing
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Farhad Divecha from AccuraCast presented on how AI and automation are changing mobile marketing. Some key points: - 60% of ad clicks and 56% of impressions now come from mobile, up significantly from previous years - However, desktop conversions are 60% higher and worth 93% more than mobile conversions - AI can help identify under-performing ads, high-value keywords, low ROI channels, and other insights to enhance digital marketing performance - Building experiences and engaging audiences across channels through AI tools is the future of mobile marketing rather than focusing only on clicks
How AI & Automation are Changing Mobile Marketing
- 1. How AI & Automation are Changing Mobile Marketing #AccuraCastAI Presented by: Farhad Divecha Date: 18th September 2019
- 2. Introductions Farhad Divecha ( Far-had Di-vä-tscha )
- 3. Innovation Multilingual Data Intelligence Flexibility
- 4. Digital Advertising Our Services Search optimisation Multilingual marketing Social media marketing
- 5. Clients
- 6. We studied mobile click behaviour
- 7. 12 months to Aug 2019 10 million clicks 100 ad accounts
- 8. 60% of ad clicks came from mobile devices —49% previous year 56% of ad impressions earned on mobile devices Source: AccuraCast mobile search behaviour research
- 9. 49% of conversions originated from clicks via mobile devices —39% in the previous 12 months Source: AccuraCast mobile search behaviour research
- 10. Desktop converts 60% more than mobile Source: AccuraCast mobile search behaviour research
- 11. Desktop conversions are worth 93% more than mobile Source: AccuraCast mobile search behaviour research
- 12. That is a problem !
- 14. 14
- 15. AI enhances digital marketing performance
- 16. Under-performing ads High value keywords Budget wasters Engaged audiences Low value leads Bid management Low ROI channels Day-parts bidding Barriers to sale Target demographics
- 17. Channels that don’t deliver value will get excluded
- 19. Building for clicks is a short-term game The real winners will be those who can add value
- 20. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com Which ad represents a better user experience?
- 21. AI can help you grow ^
- 22. Under-performing ads High value keywords Budget wasters Engaged audiences Low value leads Bid management Low ROI channels Day-parts bidding Barriers to sale Target demographics
- 24. Your customers don’t live in silos
- 25. ☀ Go multichannel ☀ Create experiences ☀ Engage authentically ☀ Grow communities ☀ Differentiate
- 27. unyte.ai
- 28. 72% of business leaders termed AI a “business advantage” and said they believe AI is going to be fundamental in the future
- 29. 53% of digitally mature organizations, or those that have advanced digital practices, said they don’t have a defined AI strategy
- 30. › Email automation › Bid strategies › LI suggested content › Dynamic ads › Messenger bots › Unyte.ai AI Tools
- 31. Is your mobile offering geared to deliver value? What marketing questions you want answered? How can AI help you deliver a better solution? your AI action plan
- 32. Thank You! www.accuracast.com Presented by: Farhad Divecha Date: 18th September 2019