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10 ‘real world’ lessons from the
trenches.
HOW A.I. FITS IN THE
ENTERPRISE
ABOUT ME
chris.mohritz@10xeffect.com
● Lifelong entrepreneur
● Deep technology background
● Using A.I. (machine learning) in business since 2009
● Long list of successful A.I. implementations
#1 — It’s nothing new
#2 — Narrow your gaze
#3 — Just add skills
#4 — It’s easier
#5 — It’s faster
OUR JOURNEY
#6 — Lead your shots
#7 — Break it down
#8 — Pull from frontline
#9 — It fuels hiring
#10 — Build a brain
#1 — IT’S NOTHING NEW...REALLY
WE’VE DONE IT BEFORE
( A.I. just makes existing stuff smarter. )
In the 20th
century we automated work,
In the 21th
century we are automating intelligence.
4th
INDUSTRIAL REVOLUTION
AS IT WAS FAMOUSLY SAID...
“Software is eating the world.”
Now...A.I. is eating the software.
A.I. is just software.
As our software has gotten more complex,
We started using machine learning to create rules.
Now we’re expanding on machine learning,
And wallah...A.I. really works!
USE YOUR EXISTING PROCESSES
( We just had to get human coders out of the way. )
#2 — THINK BIG, BUILD SMALL
EVERYTHING IS UP FOR GRABS
Everything mankind has ever invented — including all
software apps — will be reinvented using A.I.
“Anything that a typical human can do with 1 second of
thought, we can probably now or soon automate with A.I.”
~ Andrew Ng
Former lead of Google Brain project
FOCUS ON PINPOINT SOLUTIONS
General A.I. Narrow A.I.
Stay focused on small, precise tasks.
THINK THIS... NOT THIS...
One model to rule
them all.
Product
Recommendations
Emotion
Recognition
Sentiment
Analysis
Text
Analytics
Job Search &
Discovery
Video
Analysis
Text to
Speech
Computer
Vision
Search
Autosuggest
Facial
Recognition
Language
Translation
Speech
to Text
Resume
Analysis
Content
Moderation
#3 — HOLD OFF ON NEW TEAMS
Most implementations do not require a new team,
All you need are some new skills.
JUST ADD SKILLS
● Right technical expertise to cut through the hype
of new offerings, and
● Right business acumen to know where to best
apply those technologies.
WHAT DO YOU REALLY NEED?
( Sound familiar? )
#4 — IT’S EASIER THAN YOU
THINK
START WITH COMMERCIAL APIs
Commercial Platform, Their Training Data
Commercial Platform, Your Training Data
In-House Platform, Your Training Data
A.I. M
aturity
Most of the major cloud providers
have purpose-built A.I.-powered APIs.
And most have a free tier.
BUILT FOR THE CLOUD
#5 — IT’S FASTER THAN YOU
THINK
Massive breakthroughs have become
the norm.
The technology is very quickly catching
up to the hype.
The primary lag is figuring out how to
apply them.
COMPLETELY UNPRECEDENTED
Linear thinking
Exponential
change
(REALLY) TOUGH TO CATCH UP
vs.
100 million times faster...?
“I would predict that in 10 years there’s nothing but
quantum machine learning”
~Hartman Nevet
Head of Google’s Quantum AI Lab
via: technologyreview.com
AND IT’S ONLY GETTING FASTER
#6 — GET AHEAD OF THE CURVE
Prioritize technologies with a rating system...
● Works Now: ★ ★ ★ ★
● Get Ready for It (1-2 yrs): ★ ★ ★
● On the Horizon (2-5 yrs): ★ ★
● Keep an Eye Out (5+ yrs): ★
e.g. Customer Support Chatbot ★ ★
KNOW WHAT’S NEXT
★ ★
Just because chatbots
aren’t perfect today,
doesn’t mean you should
sit on the sideline.
LEAD YOUR SHOTS
#7 — BREAK IT DOWN
EASILY DIGESTIBLE CHUNKS
Marketing Support Product Admin
Innovatio
n
Quickest ROI
#8 — LEVERAGE YOUR
FRONTLINES
Give your staff a list of A.I. capabilities,
Let them find opportunities where A.I. can create
value.
YOUR GREATEST SOURCE OF
IDEAS
#9 — A.I. FUELS GROWTH
You could end up
hiring more people,
not laying them off.
“A.I.-POWERED” TENDS TO HIRE
geekwire.com/2017/amazon-soars-340k-employees-adding-110k-people-single-year
#10 — BUILD A BRAIN
EVERY BUSINESS NEEDS A KNOWLEDGE
GRAPH
Image having this level of
understanding about each of
your customers, vendors, etc.
If your business could
remember and recall
everything, what
could it tell you
about...
● Customers
● Suppliers
● Transactions
● etc.
What kind of
decisions would it
make?
FUEL YOUR A.I.
Photo: neo4j.com/blog/36-million-series-d-whats-next-graph-space
Company Knowledge
BETTER EXPERIENCE FOR
EVERYONE
A.I.-Powered
Marketing
A.I.-Powered
Support
A.I.-Powered
Product
A.I.-Powered
Admin
A.I.-Powered
Innovation
Imagine a customer support chatbot
helping a customer — and that
chatbot has instant recall of every
interaction that customer has had
with your products & brand in the
past. Imagine happy customers!
CLOSING
#1 — It’s nothing new
#2 — Narrow your gaze
#3 — Just add skills
#4 — It’s easier
#5 — It’s faster
RECAP
#6 — Lead your shots
#7 — Break it down
#8 — Pull from frontline
#9 — It fuels hiring
#10 — Build a brain
KEY TAKEAWAY
A.I. should be…
Augmented Intelligence.
Focus on amplifying human productivity,
Not replacing it.
THANK YOU
chris.mohritz@10xeffect.com

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How A.I. Fits in the Enterprise

  • 1. 10 ‘real world’ lessons from the trenches. HOW A.I. FITS IN THE ENTERPRISE
  • 2. ABOUT ME chris.mohritz@10xeffect.com ● Lifelong entrepreneur ● Deep technology background ● Using A.I. (machine learning) in business since 2009 ● Long list of successful A.I. implementations
  • 3. #1 — It’s nothing new #2 — Narrow your gaze #3 — Just add skills #4 — It’s easier #5 — It’s faster OUR JOURNEY #6 — Lead your shots #7 — Break it down #8 — Pull from frontline #9 — It fuels hiring #10 — Build a brain
  • 4. #1 — IT’S NOTHING NEW...REALLY
  • 5. WE’VE DONE IT BEFORE ( A.I. just makes existing stuff smarter. )
  • 6. In the 20th century we automated work, In the 21th century we are automating intelligence. 4th INDUSTRIAL REVOLUTION
  • 7. AS IT WAS FAMOUSLY SAID... “Software is eating the world.” Now...A.I. is eating the software.
  • 8. A.I. is just software. As our software has gotten more complex, We started using machine learning to create rules. Now we’re expanding on machine learning, And wallah...A.I. really works! USE YOUR EXISTING PROCESSES ( We just had to get human coders out of the way. )
  • 9. #2 — THINK BIG, BUILD SMALL
  • 10. EVERYTHING IS UP FOR GRABS Everything mankind has ever invented — including all software apps — will be reinvented using A.I.
  • 11. “Anything that a typical human can do with 1 second of thought, we can probably now or soon automate with A.I.” ~ Andrew Ng Former lead of Google Brain project FOCUS ON PINPOINT SOLUTIONS General A.I. Narrow A.I. Stay focused on small, precise tasks.
  • 12. THINK THIS... NOT THIS... One model to rule them all. Product Recommendations Emotion Recognition Sentiment Analysis Text Analytics Job Search & Discovery Video Analysis Text to Speech Computer Vision Search Autosuggest Facial Recognition Language Translation Speech to Text Resume Analysis Content Moderation
  • 13. #3 — HOLD OFF ON NEW TEAMS
  • 14. Most implementations do not require a new team, All you need are some new skills. JUST ADD SKILLS
  • 15. ● Right technical expertise to cut through the hype of new offerings, and ● Right business acumen to know where to best apply those technologies. WHAT DO YOU REALLY NEED? ( Sound familiar? )
  • 16. #4 — IT’S EASIER THAN YOU THINK
  • 17. START WITH COMMERCIAL APIs Commercial Platform, Their Training Data Commercial Platform, Your Training Data In-House Platform, Your Training Data A.I. M aturity
  • 18. Most of the major cloud providers have purpose-built A.I.-powered APIs. And most have a free tier. BUILT FOR THE CLOUD
  • 19. #5 — IT’S FASTER THAN YOU THINK
  • 20. Massive breakthroughs have become the norm. The technology is very quickly catching up to the hype. The primary lag is figuring out how to apply them. COMPLETELY UNPRECEDENTED Linear thinking Exponential change
  • 21. (REALLY) TOUGH TO CATCH UP vs.
  • 22. 100 million times faster...? “I would predict that in 10 years there’s nothing but quantum machine learning” ~Hartman Nevet Head of Google’s Quantum AI Lab via: technologyreview.com AND IT’S ONLY GETTING FASTER
  • 23. #6 — GET AHEAD OF THE CURVE
  • 24. Prioritize technologies with a rating system... ● Works Now: ★ ★ ★ ★ ● Get Ready for It (1-2 yrs): ★ ★ ★ ● On the Horizon (2-5 yrs): ★ ★ ● Keep an Eye Out (5+ yrs): ★ e.g. Customer Support Chatbot ★ ★ KNOW WHAT’S NEXT
  • 25. ★ ★ Just because chatbots aren’t perfect today, doesn’t mean you should sit on the sideline. LEAD YOUR SHOTS
  • 26. #7 — BREAK IT DOWN
  • 27. EASILY DIGESTIBLE CHUNKS Marketing Support Product Admin Innovatio n Quickest ROI
  • 28. #8 — LEVERAGE YOUR FRONTLINES
  • 29. Give your staff a list of A.I. capabilities, Let them find opportunities where A.I. can create value. YOUR GREATEST SOURCE OF IDEAS
  • 30. #9 — A.I. FUELS GROWTH
  • 31. You could end up hiring more people, not laying them off. “A.I.-POWERED” TENDS TO HIRE geekwire.com/2017/amazon-soars-340k-employees-adding-110k-people-single-year
  • 32. #10 — BUILD A BRAIN
  • 33. EVERY BUSINESS NEEDS A KNOWLEDGE GRAPH Image having this level of understanding about each of your customers, vendors, etc.
  • 34. If your business could remember and recall everything, what could it tell you about... ● Customers ● Suppliers ● Transactions ● etc. What kind of decisions would it make? FUEL YOUR A.I. Photo: neo4j.com/blog/36-million-series-d-whats-next-graph-space
  • 35. Company Knowledge BETTER EXPERIENCE FOR EVERYONE A.I.-Powered Marketing A.I.-Powered Support A.I.-Powered Product A.I.-Powered Admin A.I.-Powered Innovation Imagine a customer support chatbot helping a customer — and that chatbot has instant recall of every interaction that customer has had with your products & brand in the past. Imagine happy customers!
  • 37. #1 — It’s nothing new #2 — Narrow your gaze #3 — Just add skills #4 — It’s easier #5 — It’s faster RECAP #6 — Lead your shots #7 — Break it down #8 — Pull from frontline #9 — It fuels hiring #10 — Build a brain
  • 38. KEY TAKEAWAY A.I. should be… Augmented Intelligence. Focus on amplifying human productivity, Not replacing it.