How B2B Promotions in FB works?
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The document discusses the effectiveness of using Facebook for B2B promotions compared to LinkedIn, highlighting that Facebook's vast audience allows for greater engagement and outreach. It emphasizes the importance of a strategic approach to page design, diverse content types, and utilizing various tactics such as video tutorials and thought leadership to build trust. Additionally, it notes that Facebook's features facilitate easier creation of custom web pages and the opportunity to connect with business leaders in a more personable manner.
How B2B Promotions in FB works?
- 1. B2B Promotions in FB 1
- 2. Scenario • In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. • ALL business transactions are ALWAYS "P2P - Person to Person. • B2B brands are seen as boring, drab and conservative and not worth asking out for a date. 2
- 3. Sentiment “LinkedIn is for business, Facebook is for friends and family.” 3
- 4. SCOPE • Business leaders and CEO’s ‘are’ on Facebook • It provides an environment that can spread your ideas to people who ‘like’ your company Facebook page by just posting an update such as news, photos, videos and your latest blog post to your Facebook page • It collects and captures feedback about your products and services • Provides another communication channel ( 2 or more is always better than one) 4
- 5. The Start • Welcome Page design is the entry to your company FB page likes. A strategic design of welcome page that conveys what , who, why, How we are ? • The Profile Picture and the cover photo are the smiles and greets to welcome a person to our page • Regular intervals of change in the profile pic and cover photo will deserve more likes and engage users Take: • Strategic design of FB page • Set a frequency for change in the pro pic and cover image 5
- 6. Content • Not just text and Links • Videos, Slides, Presentations with the stamp • Analysis, case studies, Researches and searches • Industry wise problems and How to Mechanisms • Click to connect, chat or mail • Every time Google refreshes, we should have a talk, analysis shared, How to implement/exhale sessions, Live examples 6
- 7. Tips and tactics • Video Channel with “How To” Tutorials • News Updates in Your Industry • Provide an Incentive for Growing your Facebook “Likes” • Capturing Email Subscriptions for Lead Generation • Targeting Decision Makers • Market Research and Surveys • Promote your Thought Leaders - People buy from people and showcasing your experts is a great way to build trust and position your company as a thought leader in its industry. • Make your Company Human – 24/7 7
- 8. Why B2B in FB is better than Linkedin • Facebook has created a development platform that makes it easier to create custom web pages. It’s really hard to do the same thing, with the same ease, with the same nicely designed results on LinkedIn. • All those business people are already on Facebook. They may not have joined with business in mind, but they are there. The majority of the 800+ million are involved in business. • You can find them. Just like on LinkedIn, you can customize your search to find the people you want to reach. • You can find their friends too. Facebook is much more effective than LinkedIn at exponential reach through friends of friends, and it is likely that your business audience is connected with their professional peers on Facebook. • You can protect them, if you need to. You can create closed, invitation only communities and protect the information about individuals within that community. We’ve done that for very security-sensitive executive users (CIOs and CTOs) 8
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- 10. Welcome Page 10
- 11. Rewarding Brand Advocates 11
- 12. specials and free stuff 12
- 13. Personified Approach 13
- 14. A picture is worth 1,000 words 14
- 15. Doing Product Marketing and Promoting Testimonials: 15
- 16. Sharing Videos 16
- 17. Showcasing Experts 17
- 18. Support 18
- 19. The Best B2B FB page 19
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- 27. B2B Top Pages Page Likes CISCO 295,530 Dell for Business 129,653 Idea paint 14181 Get Satisfaction Page/App 14K+ / 40K/month GE 413,280 Sales Force 97k+ 27
- 28. Takes Smart Winner - Rs.100 Coupon ? 28
- 29. Thank You 29
Editor's Notes
- #30: Bio slides attached