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How communities learnLee Rainie, Director, Pew Internet Project6.9.11Black Hills Knowledge NetworkEmail: Lrainie@pewinternet.orgTwitter: @Lrainie
How Communities Learn
New learning environmentSpeed, availability, searchability of informationNew kinds of participatory knowledge creation – rearrangement of expertiseReallocation of attentionImportance of social networksElevation of new literacies
4New kind of learnersMore self directed and better prepared to capture new information inputsMore reliant on feedback and responseMore attuned to group-based knowledgeMore open to cross discipline insights, creating their own “tagged” taxonomiesMore oriented towards people being their own individual nodes of production
New media ecology-- Knight Commission on Information Needs of CommunitiesQuality journalism through local newspapers, local television and radio stations, and online sourcesA local government with a committed policy on transparencyCitizens with effective opportunities to have their voices heard and to affect public policyReady access to information that enhances quality of life, including information provided by trusted intermediary organizations in the community on a variety of subjects
High speed internet available to all citizensLocal schools with computer and high-speed internet access, as well as curricula that support digital and media literacy A vibrant public library, or other public center for information that provides digital resources and professional assistanceA majority of government information and services online, accessible through a central and easy to use portalNew media ecology-- Knight Commission on Information Needs of Communities
Revolution #1 Internet and Broadband7
How Communities Learn
70% 66%
Broadband adoption by community type
Home b-band South Dakota = 60%
Consequences for info ecosystemExplosion of creators and niches
Networked creators among internet users65% are social networking site users
55% share photos
 37% contribute rankings and ratings
 33% create content tags
 30% share personal creations
 26% post comments on sites and blogs
 15% have personal website
 15% are content remixers
14% are bloggers
 13% use Twitter
6% location services – 9% allow location awareness from social media Revolution #2 Wireless Connectivity14
Cell phone owners – 85% adults96% 90% 85% 58% Urban-84%    Suburban-86%    Rural-77%
Mobile internet connectors – 57% adults62% 59% 55% Urban-60%    Suburban-60%    Rural-43%
Cell phones as connecting tools% of cell owners64% send photo or videoPost video 25% 55%  access social net. site30% watch a video  11% have purchased a product11% charitable donation by text 60% (Twitter users) access Twitter2/22/201117
1 in 4 adults use appsAll adults85% use cell phones35% have apps24% use appsMay 2010 and Nov 2010 surveys
56% of adults own laptops – up from 30% in 200652% of adults own DVRs – up from 3% in 200244% of adults own MP3 players – up from 11% in 200542% of adults own game consoles12% of adults own e-book readers - Kindle8% of adults own tablet computer - iPad
Revolution #3Social Networking 20
The social networking population is more diverse than you might thinkUrban-64%    Suburban-65%    Rural-49%5x5x7x5x2/22/201121
Why South Dakota so high?

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How Communities Learn

  • 1. How communities learnLee Rainie, Director, Pew Internet Project6.9.11Black Hills Knowledge NetworkEmail: Lrainie@pewinternet.orgTwitter: @Lrainie
  • 3. New learning environmentSpeed, availability, searchability of informationNew kinds of participatory knowledge creation – rearrangement of expertiseReallocation of attentionImportance of social networksElevation of new literacies
  • 4. 4New kind of learnersMore self directed and better prepared to capture new information inputsMore reliant on feedback and responseMore attuned to group-based knowledgeMore open to cross discipline insights, creating their own “tagged” taxonomiesMore oriented towards people being their own individual nodes of production
  • 5. New media ecology-- Knight Commission on Information Needs of CommunitiesQuality journalism through local newspapers, local television and radio stations, and online sourcesA local government with a committed policy on transparencyCitizens with effective opportunities to have their voices heard and to affect public policyReady access to information that enhances quality of life, including information provided by trusted intermediary organizations in the community on a variety of subjects
  • 6. High speed internet available to all citizensLocal schools with computer and high-speed internet access, as well as curricula that support digital and media literacy A vibrant public library, or other public center for information that provides digital resources and professional assistanceA majority of government information and services online, accessible through a central and easy to use portalNew media ecology-- Knight Commission on Information Needs of Communities
  • 7. Revolution #1 Internet and Broadband7
  • 10. Broadband adoption by community type
  • 11. Home b-band South Dakota = 60%
  • 12. Consequences for info ecosystemExplosion of creators and niches
  • 13. Networked creators among internet users65% are social networking site users
  • 15. 37% contribute rankings and ratings
  • 16. 33% create content tags
  • 17. 30% share personal creations
  • 18. 26% post comments on sites and blogs
  • 19. 15% have personal website
  • 20. 15% are content remixers
  • 22. 13% use Twitter
  • 23. 6% location services – 9% allow location awareness from social media Revolution #2 Wireless Connectivity14
  • 24. Cell phone owners – 85% adults96% 90% 85% 58% Urban-84% Suburban-86% Rural-77%
  • 25. Mobile internet connectors – 57% adults62% 59% 55% Urban-60% Suburban-60% Rural-43%
  • 26. Cell phones as connecting tools% of cell owners64% send photo or videoPost video 25% 55% access social net. site30% watch a video 11% have purchased a product11% charitable donation by text 60% (Twitter users) access Twitter2/22/201117
  • 27. 1 in 4 adults use appsAll adults85% use cell phones35% have apps24% use appsMay 2010 and Nov 2010 surveys
  • 28. 56% of adults own laptops – up from 30% in 200652% of adults own DVRs – up from 3% in 200244% of adults own MP3 players – up from 11% in 200542% of adults own game consoles12% of adults own e-book readers - Kindle8% of adults own tablet computer - iPad
  • 30. The social networking population is more diverse than you might thinkUrban-64% Suburban-65% Rural-49%5x5x7x5x2/22/201121
  • 31. Why South Dakota so high?
  • 32. What does this mean for learning?1) Social networks are more influential as …Sentries
  • 33. What does this mean for learning?2) Social networks are more influential as …Evaluators
  • 34. What does this mean for learning?3) Social networks are more influential as …Audience
  • 35. - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism- value of contemplative time - how to create content/knowledge - personal information literacy - ethical behavior in new worldJune 25, 201026What does this mean for learning? 4) New literacies are required
  • 36. “Information needs of communities” - -- Knight Commission 2009AttributesMaximize the availability of relevant and credible informationStrengthen the capacity of individuals to engage with informationPromote individual engagement with information and the public life of the community
  • 37. Understanding a Community Information EcosystemInfrastructure:Media
  • 40. Individuals’ Ability to Exchange Information
  • 41. Government’s Ability to Exchange InformationSupply:Community News and Events
  • 42. Quality of Life Information
  • 43. Government Services and InformationRevolution #4 Post PC, new interfaces, better search, local awareness, social graph29
  • 44. Revolution #5 Internet of things, big data30

Editor's Notes

  • #2: Title: How Communities LearnSubject: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the latest trends in Americans use of the internet and smart phones and how people use technology to learn and share information about their communities. He will explore the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather information and make sense of it.
  • #6: http://www.knightcomm.org/read-the-report-and-comment/
  • #7: http://www.knightcomm.org/read-the-report-and-comment/
  • #10: Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
  • #12: http://www.ntia.doc.gov/reports/2010/ESA_NTIA_US_Broadband_Adoption_Report_11082010.pdf
  • #13: Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
  • #14: This is the way Pew Internet measures content creation….
  • #19: 9% of cell phone users have software applications or “apps” on their phones that help them track or manage their health. Some 15% of those ages 18-29 have such apps.
  • #23: http://mashable.com/2010/04/05/facebook-us-infographic/http://www.socialbakers.com/united-states-facebook-statistics/
  • #28: http://www.knightcomm.org/read-the-report-and-comment/