How do users actually use the web
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The document discusses findings from usability testing conducted by cxpartners. Some key findings include: 1) Users have "flighty" behavior, flicking horizontally through content and preferring visuals over text. Websites should make pictures bigger and reduce text. 2) Only 10% of users enter through the homepage, so focus design efforts on article pages instead and provide clear navigation between pages. 3) Users still want print capabilities so websites should offer print buttons and style sheets. 4) Accessibility benefits all users, not just those with disabilities, so design for accessibility from the start. 5) Browsing, not searching, best helps users find content, so lists of articles
How do users actually use the web
- 1. © cxpartners 2007 How do users actually use the web? Joe Leech Principal Consultant +44 7905 334163 http://flickr.com/photos/thomashawk/161547780/www.cxpartners.co.uk
- 2. cxpartners in numbers www.cxpartners.co.uk Run 413 user tests in 2007 27 combined years in usability £176 Est. added to the revenue of companies worked with in 2007 million 13 cxpartners Usability work on continents 5 Based in Bristol 118 miles from London Surveyed 3,450 users in 2007 Watched people use 673websites
- 3. We watch people use the web www.cxpartners.co.uk
- 4. We also design website structures…
- 6. How users actually use the web www.cxpartners.co.uk Top 5 things we’ve learnt and ways to turn this to your advantage
- 8. Google generation Flighty, is the best way to describe their behaviour They show a strong tendency towards shallow horizontal ‘flicking’ behaviour Make the pictures bigger and cut the text by half
- 9. Report: Google generation: myth vs. reality? They are expert searchers They think everything is on the web (and it’s all free) They do not respect intellectual property They are the ‘cut-and-paste’ generation They have zero tolerance for delay and their information needs must be fulfilled immediately They prefer interactive systems and are turning away from being passive users of content They find their peers more credible as information sources than authority figures They multitask in all areas of their lives Source: information behaviour of the the research of the future January 2008 UCL http://www.bl.uk/news/pdf/googlegen.pdf
- 10. Everybody is becoming more like the Google generation http://flickr.com/photos/manfrys/2226178289/
- 11. In at #2 Only 10% of your users come in to your website via the homepage on average around 70% of design effort is focused on the homepage •Design your article page first •Give clear sign posting to other lovely things on your website from the bottom of every article
- 12. Give people a place to go from the bottom of the page Great article Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat. Sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Related articles: •Another storey about the same thing •One more story that is related More form Alex Smith •Another news story here Enter your email Get articles straight to your inbox Next >
- 13. At #3 Print this
- 14. At #3 Print this Let your users print stuff In this increasingly digital world users still want to print •Let them print, offer a button •Use Print style sheets to get more
- 15. At #3 Printed from GreatMag.com Visit www.greatmag.com for more great articles like this one Great article Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat. Sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. For more articles form Alex Smith go to www.greatmag.com/alexsmith Subscriptions: 0800 5555 666 £34 a year
- 16. In at #4
- 17. In at #4 Accessibility is not about disability It’s about your website working everywhere for anyone Design for accessibility and everything will follow
- 18. 4.7 (p39): “From 1st October 1999 a service provider has to take reasonable steps to change a practice which makes it unreasonably difficult for disabled people to make use of its services.” Accessibility & the law
- 19. Finally at #5 http://flickr.com/photos/yonorthshore/201958824/www.cxpartners.co.uk
- 20. #5 http://flickr.com/photos/yonorthshore/201958824/www.cxpartners.co.uk Browse, not search is the best way to help users find stuff Search is hard to get right and is mostly a fall-back option Put a list of all your stuff where it can be seen
- 21. Search is a last resort AverageMag.com Articles Features Resources Archive FAQsHome Search Go
- 22. Put your wares on show on every page
- 23. Thank you Joe Leech principal consultant cxpartners joe.leech@cxpartners.co.uk +44 117 946 3930
Editor's Notes
- #20: You can increase sales on your site as much as 225% by offering sufficient product information to your customers at the time they need it. One way to do this is to develop product lists that don 稚 require shoppers to bounce back-and-forth between the list and individual product pages.
- #21: You can increase sales on your site as much as 225% by offering sufficient product information to your customers at the time they need it. One way to do this is to develop product lists that don 稚 require shoppers to bounce back-and-forth between the list and individual product pages.