How do we make users happy?
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Martina Mitzieva discusses the importance of understanding users to enhance their happiness in the context of UX design. She highlights various user research methods, including user testing and empathic approaches, as essential tools for creating user-centered products. By fostering a better understanding of users, designers can contribute to overall happiness, aligning with broader goals such as the UAE Vision 2021.
How do we make users happy?
- 1. How do we make users happy? World IA Day Dubai / 21.February 2015 @MartinaMitz
- 2. Who is Martina? Certified Psychologist – coming from clinical area2 UX Designer – since 5 years in the field3 Roles/Job titles:4 Web/UI Designer Conceptionist Interaction Architect Information Architect UX Designer Hobby Web Designer – since 20011 @MartinaMitz
- 3. The Psych(o)UX Martina Wants to make the world a better place2 Curious about people1 Loves creativity3 = ON A MISSION to make USERS HAPPY Is happy when others are happy4 @MartinaMitz
- 4. The Plan™ The Question2 2 Ways to the answer3 What is happiness?1 @MartinaMitz
- 6. In Web Happiness is a mental or emotional state of well-being characterized by positive or pleasant emotions ranging from contentment to intense joy. Wiki says: @MartinaMitz
- 7. In Social Psychology "happiness" may be the label for a family of related emotional states, such as joy, amusement, satisfaction, gratification, euphoria, and triumph Sara Algoe and Jonathan Haidt say: @MartinaMitz
- 8. In Statistics Gross national happiness (GNH) attempts to measure the sum total not only of economic output, but also of net environmental impacts, the spiritual and cultural growth of citizens, mental and physical health and the strength of the corporate and political systems. Investopedia says: @MartinaMitz
- 9. In the National Agenda UAE Vision 2021: www.vision2021.ae/en, KPI = Key Performance Indicator UAE Vision 2021 - KPI @MartinaMitz
- 10. The Question: @MartinaMitz How do we make users happy?
- 11. 2 Ways to the Answer @MartinaMitz Understand your Users2 Get to know your Users1
- 12. Get to Know Your Users @MartinaMitz Observe & examine Users = User Testing Usability TestingFocus Groups A-B-Tests Field Observations Tree Testing Card Sorting NPS Survey NPS = Net Promoter Score, RITE = Rapid Iterative Testing & Evaluation, UAT = User Acceptance Testing Heuristic Evaluation Click-through Prototypes User Diaries Beta Testing Analytics RITE Tests Guerilla Testing UAT Eye Tracking Expert Review Paper Prototyping Ethnographic Research Benchmark Contextual Interviews Interviews
- 13. Example: Guerilla Testing @MartinaMitz Guerilla testing in the Berlin Overground
- 14. Example: RITE @MartinaMitz Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Test Session Changes Test Session Test Session Test Session Test Session Test Session Test Session Test Session Test Session Test Session Test Session Test Session De-Brief De-Brief De-Brief Changes Final Changes –> Improved User Centred Product RITE = Rapid Iterative Testing & Evaluation – theoretical agenda
- 15. Understand your Users @MartinaMitz Feel with Users = Empathy Personas Empathy Maps Role Playing Empathy Tools Simulations IDEO Method Cards Mental Notes Cards Co-creation/Participatory Design Storytelling User Journeys Mental Model Diagram
- 16. Example: Empathy Map @MartinaMitz graphic by www.bigvisible.com/2012/06/what-is-an-empathy-map/
- 17. Example: Mental Notes Cards @MartinaMitz www.getmentalnotes.com
- 18. Example: Role Playing the Interaction @MartinaMitz video by Stephen Anderson - www.youtube.com/watch?v=hkAFdIrTR00 also other good videos from him: www.youtube.com/user/stephenpa72
- 19. Conclusion @MartinaMitz Understand your Users2 Get to know your Users1 2 Ways to Make Users Happy
- 20. Thank you. World IA Day Dubai / 21.February 2015 @MartinaMitz Martina Mitzieva UX Designer martina.net@gmail.com web, skype, twitter: MartinaMitz currently: Dubai, UAE