How Do You Google? 4 Actions to Personal and Professional Search Engine Optimization
- 1. Personal and Professional Search Engine Optimization ! Kolby Goodman www.company-ije.com E-Mail: h e j o b h u n t r . c Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m u s dije.com . i n .kolby
- 2. About Me Joined Active Alumni Professional Spring 2008 Mu Sigma Chapter San Diego State Vice President Professional Development Leadership Training Coordinator VP ProDev For Alumni Chapter Iota Tau Chapter Advisor Career Coach Resumes | Interviews| LinkedIn | Networking www.company-ije.com thejobhuntr.com 2 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 3. Today’s Workshop What is Search Engine Optimization? ! Why is it Important in Your Job Search? ! How to Establish a Professional Online Presence www.company-ije.com E-Mail: h e j o b h u n t r . c Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m u s dije.com . i n .kolby
- 4. What is SEO? Search Engine Optimization. What is it. How it works. What Websites and Links Appear in Google Matching Keywords Links to Page with Keywords www.company-ije.com thejobhuntr.com 4 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 5. Why is it Important? Website Career Builder Survey 48 44 Managers 27 23 2775 Surveyed Date Google Facebook Twitter Other June 2013 % of Hiring Managers www.company-ije.com thejobhuntr.com 5 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 6. What Can You Do? LinkedIn Online Personal Profile “ The Professional Social Network” The Personal URL ! ! Use this to showcase your resume, social media accounts, and any multimedia projects you have. Worlds largest social network geared towards working professionals, important for SEO and best way to connect with decision makers Social Networks Google Alerts Adjust Privacy settings of your social networks, use them as a platform to share knowledge or interest in future career. Easily and automatically have Google look for what is being said about you and anything else online. Selective Sharing ! Actively Keep Track of Yourself Online ! www.company-ije.com thejobhuntr.com 6 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 7. Personal URL Create a You@Yourname.com email address Vanity URL: YourName.com Easy to remember Google Juice: Exact Keyword Jump to Top of Results Low Cost: $15/yr hover.com Tools: No Coding Needed! Create your first impression www.company-ije.com thejobhuntr.com E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 8. Ta k e A c t i o n What Can You Do? Online Personal Profile The Personal URL ! Use this to showcase your resume, social media accounts, and any multimedia projects you have. Social Networks Selective Sharing ! Adjust Privacy settings of your social networks, use them as a platform to share knowledge or interest in future career. www.company-ije.com thejobhuntr.com 8 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 9. Social Networks facebook Twitter Instagram 25% 34% 42% Of Users Surveyed Said They Have Used Twitter for Job Searching Sweet roll cotton candy chocolate bar ice. Users Open Privacy Settings on FaceBook Who Can See Your Posts De-Tag Photos How People Can Find You Will Your Profile Show Up in Search Profile as Online Biz Card Follow People and Companies DM Interesting People Share Interesting Content Posts Are Private Follow People and Companies Message Interesting People Share Interesting Content www.company-ije.com thejobhuntr.com 9 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 10. Ta k e A c t i o n What Can You Do? LinkedIn “ The Professional Social Network” ! Worlds largest social network geared towards working professionals, important for SEO and best way to connect with decision makers Social Networks Selective Sharing ! Adjust Privacy settings of your social networks, use them as a platform to share knowledge or interest in future career. www.company-ije.com thejobhuntr.com 10 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 11. LinkedIn 2 60% 277m o f E mployers Have Hired a Candidate Through LinkedIn Seconds a New User Joins LinkedIn 93% Global LinkedIn Users 7% of LinkedIn Users are 18-24 of Hiring Manages Use LinkedIn To Find Tallent www.company-ije.com thejobhuntr.com 11 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 12. www.company-ije.com E-Mail: h e j o b h u n t r . c Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m u s dije.com . i n .kolby
- 13. LinkedIn Professional Profile Control Your Message ! Highlight Past Experiences, Skill Sets, Best Foot Forward InMail Headshot ! Get In Contact ! Make a Good First Impression Before You Even Meet Message People, Let People Message You Recommendations ! ! No Need For “References Available Upon Request” www.company-ije.com thejobhuntr.com 13 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 14. Ta k e A c t i o n What Can You Do? LinkedIn “ The Professional Social Network” ! Worlds largest social network geared towards working professionals, important for SEO and best way to connect with decision makers Google Alerts Actively Keep Track of Yourself Online ! Easily and automatically have Google look for what is being said about you and anything else online. www.company-ije.com thejobhuntr.com 14 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 15. Google Alerts Monitor the Internet Daily, Weekly, or Real Time Your Name, Companies, Industries google.com/alerts www.company-ije.com thejobhuntr.com E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 16. Ta k e A c t i o n What Can You Do? Online Personal Profile LinkedIn The Personal URL ! “ The Professional Social Network” ! Use this to showcase your resume, social media accounts, and any multimedia projects you have. Worlds largest social network geared towards working professionals, important for SEO and best way to connect with decision makers Social Networks Google Alerts Adjust Privacy settings of your social networks, use them as a platform to share knowledge or interest in future career. Easily and automatically have Google look for what is being said about you and anything else online. Selective Sharing ! Actively Keep Track of Yourself Online ! www.company-ije.com thejobhuntr.com 16 E-Mail: h e j o b h u n t r . c Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m usd.k lby. n u s dije.com . i n .kolby
- 17. QUESTIONS & ANSWERS ! www.company-ije.com E-Mail: h e j o b h u n t r . c Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m u s dije.com . i n .kolby
- 18. TheJobHuntr.com Kolby.in USD.Kolby.in Kolby@TheJobHuntr.com www.company-ije.com E-Mail: h e j o b h u n t r . c Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m u s dije.com . i n .kolby
- 19. THANK YOU ! For your attention! www.company-ije.com E-Mail: h e j o b h u n t r . c Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m u s dije.com . i n .kolby
- 20. Personal and Professional Search Engine Optimization ! Kolby Goodman www.company-ije.com E-Mail: h e j o b h u n t r . c Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m u s dije.com . i n .kolby