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© Copyright 2015 Jagriti Prasad
Commercial transactions conducted
electronically on the Internet.
© Copyright 2015 Jagriti Prasad
How does it work ?
© Copyright 2015 Jagriti Prasad
Traditional Marketing Channel
© Copyright 2015 Jagriti Prasad
E- commerce marketing channel
Business – to – Consumer (B to C)
Customer
Organisation/Business
Website
Order
Processing
© Copyright 2015 Jagriti Prasad
© Copyright 2015 Jagriti Prasad
E- commerce marketing channel
Business – to – Business (B to B)
Wholesaler
Organisation/Business
Website
Order
Processing
Customer
Sells
© Copyright 2015 Jagriti Prasad
© Copyright 2015 Jagriti Prasad
E- commerce marketing channel
Customer – to – Customer (C to C)
Customer 1 Customer 2
Website
Places advertisement
Receives products
Receives money
© Copyright 2015 Jagriti Prasad
© Copyright 2015 Jagriti Prasad
What is in it for the seller?
© Copyright 2015 Jagriti Prasad
• Cater global market
• Pull System (Just In Time) helps increase the
productivity of the organisation
• Reduces cost (eliminates middle men)
• Helps provide better customer services
• Makes business processes faster and efficient
• Reduces paper work (by digitizing the
information)
© Copyright 2015 Jagriti Prasad
What is in it for the customer?
© Copyright 2015 Jagriti Prasad
Shop anywhere in the world
© Copyright 2015 Jagriti Prasad
Shop at your convenience
© Copyright 2015 Jagriti Prasad
24 hours access
© Copyright 2015 Jagriti Prasad
No checkout queues
© Copyright 2015 Jagriti Prasad
• Discounted prices (due to increase
competition among the organisations)
• Easy comparison (select the cheaper and
better option)
• Faster than browsing around the street
• Easy refund, replacement policies
© Copyright 2015 Jagriti Prasad
Disadvantages
© Copyright 2015 Jagriti Prasad
• Unable to inspect the product before
purchase
• Risk of fraud
• Chances of delay in delivery
• Long/delayed refund of payment
© Copyright 2015 Jagriti Prasad
How does e-commerce websites work
as a mediator?
© Copyright 2015 Jagriti Prasad
• Provide online shop to sellers
• Provide warehouse facility
• Helps with the product pictures
• Helps in inventory management
• Provide delivery assistance
• Provide customer service assistance
• Charges commission
© Copyright 2015 Jagriti Prasad
Thanks!!
Jagriti Prasad
jagriti_knp@yahoo.com
www.linkedin.com/in/jagritiprasad
twitter.com/JagritiPrasad1
www.slideshare.net/JagritiPrasad
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How does E- Commerce work?