how important is a target audience
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A target audience is a specific group that shares characteristics and is most interested in a product or service. Defining a target audience helps create an effective marketing strategy by focusing on a core group's needs rather than trying to reach everyone. Research methods like interviews, focus groups, and questionnaires can help identify a target audience based on attributes like age, gender, ethnicity, and interests.
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how important is a target audience
- 1. Importance of a Target Audience
- 2. • ‘’There is only one winning strategy. It is to carefully define the target market and direct a superior offering to the target audience’ Philip Kotler, a marketing author. • A target audience is a specific group of people with shared characteristics who are most likely to be interested in your product or service. • Usually look at: Age, Gender, Profession, Ethnic background etc. What is it?
- 3. Why is it important? • Since creating a product that will reach everyone at one, narrowing our focus to a core audience will help to create an effective marketing strategy and lead to a successful media product.
- 4. How to define a T.A? • This is where the audience research methods come into play: • Interviews • VoxPops • Focus Groups • Questionnaires • Also by using these we then need to establish the Target Audience by: • Age • Gender • Ethnic Background • General Interests.