Presentation audience profilling
Download as PPTX, PDF0 likes233 views
This document defines and discusses audience profiling. It explains that audience profiling is important for companies to narrow down their target audience or customers. It discusses demographics, which describe who the buyer is in terms of attributes like gender, age and income. It also discusses psychographics, which analyze personality, values, opinions, attitudes, interests and lifestyles to create a detailed customer profile. The document also defines primary, secondary, active and passive audiences and individual and group audiences. It provides examples of individual and group media consumption and advantages of each.
Presentation audience profilling
- 1. WHAT IS AUDIENCE PROFILING? It’s a task all media institutions need to perform when creating a new product to launch onto the market be it a magazine, film, album, websites etc.
- 2. Why is it important to companies? It allows companies to narrow down their or find their target audience or customers, so they can get the best results and profits.
- 3. What are Demographics? Explain “who” your buyer is. Information includes gender, age, income, marital status
- 4. What are psychographics? Is the study of personality, values, opinions, attitudes, interests, and lifestyles. It’s analysis of consumer lifestyles to create a detailed customer profile. It explain “why” they buy
- 5. What is socio-economic Table (include a picture)?
- 6. What is Young & Rubican’s Table (incl an image)?
- 7. TYPES OF AUDIENCE • PRIMARY: MAIN TARGET AUDIENCE • SECONDARY: PEOPLE WHO GET DRAGGED IN OR INTERESTED • ACTIVE: INTERACTING OR SO INVOLVED MOSTLY UNCONSCIOUSLY • PASSIVE: WHEN THE AUDIENCE DOESN'T ENGAGE OR QUESTION • INDIVIDUAL: YOU AS A PERSON. • GROUP: GROUP OF PEOPLE WHO PARTICIPATE MERCY AMOAH
- 8. COPY & COMPLETE INDIVIDUAL GROUP TYPES OF ACTIVITY • Reading a newspaper, • browsing alone online, • Watch films alone, • Playing games alone • Twittering, • phone conversation, • in the movies or theatre with friends, • Play games with friends ADVANTAGES • No one intruding, • No one confusing or less destructing you, • Full concentration • More fun • Share ideas • Cheaper costs
- 9. Give one reason why audiences enjoy solo consumption of a media products Audiences enjoy solo because they don’t get distracted.
- 10. Give one reason why audiences enjoy collective media consumption To socialize with like-minded people
- 11. Website forums are example of when an audience can be both individual and group at the same Time. Give two other examples of media that can be consumed in this way. Radio listeners Television Viewers