SEAAGE July / 15 Event: How Important is an Internship?
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The document discusses the changing landscape of internship applications, highlighting a decline in traditional job retention and the rise of virtual and cross-border internships, particularly in Asia. It emphasizes the increasing need for adaptable resourcing strategies and the importance of employer branding in attracting talent. Furthermore, the content presents insights on student preferences, internship structures, and the critical conversion rates of interns to full-time hires.
SEAAGE July / 15 Event: How Important is an Internship?
- 1. Introduce ~ Connect ~ EvolveNuwanthie Samarakone ~ Director/ CEONuwanthie Samarakone ~ Founder/ CEO
- 2. ICE New Zealand, Australia, Singapore, Sri Lanka & the UK
- 3. Internship Applications: Are the numbers in the decline? ?
- 4. • Resourcing strategies Early Talent strategies • Job Career • Transactional “bum on seat” Sustainable “right fit” • Low retention High retention • Gen X Gen Y Gen Z? The outlook…
- 5. Current Talent Reality… • Passive Job Search • The best have other options • Specialists rule. • Unrealistic expectations • Asia is growing fast • Attractiveness of the Local corporation
- 7. What are the reasons for the decline? ?
- 9. 1. The talent context has changed… Career for life Jelly mould recruitment Individual work Loyalty to protect investment Company managed career Fast feedback and challenge Constant change Investment drives loyalty Passion Team work Flexible Diversity of thoughtMobile~ Agile
- 10. 2. FALLING out of LOVE with BIG businesses?
- 11. 3. They keep studying for longer…
- 12. 4. Internship periods are becoming longer in length ~ more than 12 weeks
- 13. 43% Completed at least One Internship 68% completed at least Two Internships 2014 What has been your experience? 5. Undergraduates are doing more internships after internships than moving into graduate roles…
- 14. The Virtual Internship? Becoming increasingly common across Asia… 33% of employers hire virtual Interns 20% increase from 2012 to 2013 60% of Students would consider a virtual internship
- 15. The Cross border Internship Internship?Becoming increasingly common in other parts of the world
- 16. 6. Career shaping? “45% want to set up their own business”
- 19. Supply & Demand? 73% 54% 46% More Organisations offered Internships in 2014 vs. 2013 Of Organisations Plan to Hire More Interns in 2015/16 than 2014 Of Organisations had More Applications in 2013 vs. 2014
- 20. The Internship? Top 3 Things Interns Love: • Learning new things • Real world experience • Working with colleagues • 44% of Employers have a structured Internship • What is the time to hire? • What is the $ to hire? • 85% of Employers have always had a positive experience.
- 21. Compen$ation? 2/3 Paid 1/3 Unpaid • Offer Uni fees • Offer Organisation perks • Offer travel stipends • Offer food stipends • 63% of students consider compensation the LEAST IMPORTANT factor
- 22. Interns2Jobs? How critical is your conversion rate? Most likely to make to make Full time offers? Large Organisations (>100) ~ 62% conversion Small Organisations (<50) ~ 89% conversion
- 24. The Strategy behind an Internship? ~ ICE 4D Model Focus on Why & What Focus on How & solutions DISCOVER DEFINE DELIVERDEVELOP
- 25. To support an Internship ~ The 5 Pillars? • Employer Branding • Pre-campaign attraction • Campus Material • Campus Events • Campus Seminars • Brand Ambassadors • Company HR & intern/grad participation • Customised Website & Portal build • Responsive & agile • Customised back end function to match your internal processes • Virtual job fair • Building of Passive talent pool • Compliant with your brand guidelines • CV & cover letter upload • Selection & filtering of talent • Video Screening • Telephone screening if/when required • Talent engagement during the campaign • Shortlist of Talent provided for final review • Talent notification management: congratulations & regrets • Keeping talent ‘warm’ and engaged – aids consumer branding • Consistent and standardized approach across the region • Scheduled campaign reporting • Analysis of campaign ~ Diversity data • Analysis of Campus presence & impact • EDM’s to all Talent participating for each country • Specific analytics on Digital channels per campaign
- 26. The Support for an Intern • During the transition – What do YOU do? • How are YOU different?
- 27. Questions…?
- 29. The Future for Talent? …is in your hands.
- 30. Good Partnerships, Move you forward www.theicebase.com Company No. 201306848 | Employment Agency Licence No. 13C6456 Registration Number. R1438644 Nuwanthie Samarakone | ICE CEO/Director nuwanthie@theicebase.com William Wang | ICE Asia Business Manager william@theicebase.com One Raffles Quay, Level 25, North Tower Singapore 048583 Tel: +65 6622 5789 | +65 935 79747