How Salesforce Enables a Unified View of Customers
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The document discusses the importance of a unified view of customers for effective marketing and sales, addressing the challenges businesses face due to data silos and disparate systems. Salesforce offers a solution by integrating customer data on a single platform and optimizing business architecture. Without this unified view, businesses risk significant impacts on their operations.
How Salesforce Enables a Unified View of Customers
- 1. How Salesforce Enables a Unified View of Customers?
- 2. INTRODUCTION Social Intelligence is the new mantra, the amount of data being generated and acquired is increasing exponentially successful businesses tap into customer data.
- 3. Why is there a need for a single customer view?
- 7. What are the Challenges faced by Businesses in the implementation of unified customer view?
- 9. Data Silos
- 10. Multiple channels of Engagement
- 12. Integrates customer data on a single platform
- 13. B I J O U M E D I A M A R K E T I N G P R O P O S A L Optimize and Integrate Architecture
- 14. M A R K E T I N G P R O P O S A L Rationalizes customizations
- 15. B I J O U M E D I A M A R K E T I N G P R O P O S A L SUMMING UP Without a Unified customer view businesses can be impacted severely heavily. Salesforce can resolve this problem easily by integrating customer data and optimizing the architecture that businesses work with.
- 16. To Read More : http://hicglobalsolutions.com/blog/how-salesforce-enables-a-unified-view-of-customers/