How strong is your Learning and Development brand?

This document discusses the importance of building a strong L&D (learning and development) brand. It lists five reasons why an L&D brand is more important than ever, including changing user expectations, a shift from top-down to pull-based learning, a need for a sense of purpose, increased sharing and collaboration, and competing for attention. It then provides strategies for building an L&D brand people believe in, such as understanding your audience, developing a clear brand identity, using effective communications and stories, and creating an engaging digital experience.