How the web was won
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The document discusses the evolution of the web from static Web 1.0 to dynamic Web 2.0 to interactive Web 3.0, driven by growth in social media, technology devices, and data. It addresses challenges around managing increasing amounts of data and content and ensuring ongoing relevance for users and context. It provides recommendations to effectively use social media by blogging, tweeting, aggregating content, building communities on platforms like Facebook and LinkedIn, and having a clear plan, keeping content fresh and measurable, and following through on trends.
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How the web was won
- 1. How the Web was Won Round-trip Social media Andrew Zolnai Cambridge UK blog.zolnai.ca
- 2. Whereami • Media ultra-growth Tear down • Technology devices this wall • Data explosion... • Manageability? • Relevance! – users – context – content
- 3. Bridge • Both toward communities – Facebook – LinkedIn – twitter • And amongst themselves – Klout – LinkedIn Groups – FaceBook BranchOut
- 4. Act • Blog – post • RSS / tweet – broadcast • Aggregate – re-broadcast
- 9. Link Interactive Web 3.0 Twitter Blog Web Dynamic Web 2.0 Static Web 1.0
- 10. Work • Have a plan – who is the audience? – what is the message? • Carry it out – keep it fresh… – make it live… • Follow through – measure it! – trend it!