How to build learnable apps that users love at first sight
- 1. How to Build Learnable Apps that Users Love at First Sight Adam Kenney adam@pmd.com
- 3. A little bit about me...
- 4. Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
- 5. Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
- 6. Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
- 7. Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
- 8. A little bit about you...
- 9. Who has a smartphone? (keep your hand in the air)
- 10. Put your hand down if you have NEVER used an app.
- 11. Tell me your favorite app. !
- 12. How often do you use it?
- 13. You’re “engaged” with it.
- 14. You’re “engaged” with it. (as in, you would marry it if marriage were defined as the union of a person and an app)
- 15. What was your impression when you tried to use the app for the first time?
- 20. What do you hope to accomplish the first time you open a new app?
- 21. You downloaded it for some purpose.
- 23. Three Laws of Love
- 26. How do you play “I Will Survive”?
- 27. Familiarity makes it easy to learn because your guesses are good.
- 29. Law 1. Love starts with what you know.
- 31. How many options do I have here?
- 32. If you only have one choice, you can’t make the wrong choice.
- 34. 2. Love makes complicated choices simple.
- 36. Let’s actually try to find the song.
- 37. Trepidation...
- 38. I AM A GENIUS.
- 39. Reward trial and error.
- 41. 3. Love is spontaneous.
- 42. 3. Love is spontaneous!
- 49. 1. Like other apps?
- 50. 2. How many choices?
- 57. I feel incompetent and angry, and I hate Mark Zuckerberg.
- 58. Time for a makeover!
- 59. 1. Make it familiar.
- 62. We’ve come a long way.
- 63. Now what? Ship it?
- 65. Only users can tell us with certainty if this is an improvement.
- 66. You can monitor their actions from afar...
- 67. ...but you can’t create an emotion (love) with analytical data alone.
- 68. Love from a distance isn’t love, it’s a fantasy.
- 69. Heat maps won’t tell you “what were you trying to do when you got frustrated and decided to stop using my beautiful app?”
- 70. A/B testing won’t tell you “what were you hoping would happen when you tapped on that button?”
- 71. These are not substitutes for understanding your users.
- 72. If you want your users to get engaged with your app, you have to get engaged with your users.
- 73. So get your hands dirty.
- 74. Facial expressions, body language, and tone of voice will tell you things that the user could never or would never articulate.
- 75. Be a user.
- 76. Obsess.
- 77. Your app will be 1000 times better !
- 78. Your app will be 1000 times better and you’ll learn how to design great software.
- 79. You can’t buy 32,911 reviews like this.
- 80. Songza wouldn’t have achieved this as a multi-billion dollar company.
- 81. There are many paths to success in software. ! The surest is to create mind- blowingly amazing software that your users love.
- 82. Mobile software that doctors love. Adam Kenney adam@pmd.com