How to Choose the Right Digital Signage System
- 1. < How to choose the right Digital Signage System /> September 4, 2015 a 2point0 Concepts Presentation
- 2. - Jeff Baer Make your marketing so useful people would pay for it.
- 3. What is Digital Signage?
- 4. Digital signage is digital media (images/videos) sent to displays such as LCD Monitors or LED Displays. Let's explain a bit
- 6. Burberry Flagship Store London - Prysm LPD displays 0 Bezel for Maximum Impact Dynamic,Cost Efficient, Impactful Inform, Persuade, Engage
- 7. - Captivate your audience - Educate, inform & entertain - Sell products & advertisements - Decrease perceived wait times - Create brand awareness Harrods London - Front Entryway signage for high impact - Advertising
- 9. - Banking - Retail Stores - Outdoor Advertising - Cinemas/Theatres - Corporate - Healthcare - Education - Airports/Transportation - Exhibitions Dior Flagship Store Paris - Integrated into joinery LCD Panels to create spectacular ambience.
- 10. Banking First Gulf Bank - Dubai Mall - Videowall, Interactive Touch Table, Queue Management & Foreign Exchange Rate Board all managed by central CMS
- 11. Retail Sephora - 3x4 Seamless Video Wall / Integrated Touch Applications. Sephora among the leaders in digital innovation in Retail.
- 12. Retail Oakley Flagship Store - New York City - 27 Digital Screens Ceiling Mounted functioning as one single screen on angled mounts.
- 13. Airports LAX Airport - Bradley Terminal - Huge LED Displays for PURE AMBIENCE. This beautiful installation never ceases to amaze.
- 14. Airports LAX Airport - Bradley Terminal - Huge LED Displays for PUREAMBIENCE. This beautiful installation never ceases to amaze.
- 15. Planning for Digital Signage
- 16. What system is right for me? - Software - I provide the hardware - Appliance - All inclusive device - Subscription Based - Monthly/Yearly - Enterprise - Large Scale Deployments
- 19. - How many displays? - Where will they be located? - What content do you want to display? - Will your content be interactive? - What sizes, resolution & orientation ? - What type of enclosures ? Hardware
- 20. - Manage your content - Analytics & Reporting via dashboards & downloads - Distribute & Schedule content to whole network or only specific branches or endpoints - Manage interactive survey questions & feedback - Change stores in your interactive way-finder Software
- 21. - What is the network configuration? - Is IT Involved in this project? - Do you have firewall restrictions? - Ethernet connection or Wi-Fi? Connectivity
- 22. - Who is the audience? - Current information (news, weather internal data) - What information do you want to communicate? - Re-purpose existing marketing material - Products or Services - Personalized Messages Content
- 23. - Discuss company branding and design guidelines. - Choose different layouts for each of your endpoints (e.g. 1/4 Screen Social Media, 3/4 Screen Large Marketing Material). - Include widgets (social media, weather, time, RSSFeeds) Design
- 24. - Who will be responsible for content distribution & updates? Operations - Where does this information come from and how many contributors are there? - How often is the information updated? - Discuss budget, equipment and future expansion.
- 25. - Digital Signage Solutions & Strategy - Content Management Systems - Touch Solutions - Content Creation - Mobile & Touch Apps - Website Development - UX/UI Interface - Animation - Infographics Services
- 26. < innovation upgraded. /> Kate Koort kate@2point0concepts.com | +971 04 422 9757 | Dubai Media City | www.2point0concepts.com