How to create a following

What I am Going to Cover
What is a following?
Examples of followings on different platforms
How to generate and repurpose content
How to start your own following

Interesting Talks London
To provide a platform for speakers
A well managed and structured event
For like minded people to get together
Not a high pressure selling environment
Outstanding value for money
Every event to be a certain standard of
quality

Interesting Talks London
24,000+ Members
334 Group Reviews
400 Past Events
Aprox 80-90 events
pa

What I do
I have been named as one of the most successful
Meetup Organisers in the World
Interesting Talks has been chosen to represent the
UK for Meetup’s global marketing campaign
I now work as a consultant for Meetup owners and
small business on how to grow a following.

So what are the benefits?
Having a following puts you in a position of influence
You are aligned with similar values
It allows for interaction between the you and the
followers
Presales allow you to develop new products/services
You can really get stuff done and make a difference in
the world

So what are the benefits?
It is quick and easy to do market research
Tribe members actively promote you/your company on
your behalf
It make a lot of traditional sales techniques redundant,
especially cold calling and outbound advertising
Creates an unending supply of super highly qualified
clients who want to work with you

So why the rise of followings?
People have a need to belong
The family unit is breaking down
More people are living on their own,
even if they live with others
(flatshare)
Organised religion is on the decline
Much easier than before, social

What Makes a Great Leader?
Backstory
Likeability
Offers hope
Is on a mission
Has strong viewpoints
Has stage presence/charisma

Howard Cooper – Rapid Change Podcast

Marc Mawhinney – Coaching Jungle FB

Platforms
Facebook (pages and groups)
Youtube
Email/newsletter
Blog
Video/livestream
Podcast
Speaking on Stage

Content
Reviews
News related
Seasonal
Evergreen
Demonstrations/lectures
Answering people’s questions

Nutritionist - Reviews
Restaurants
Books
Diets
Smoothies
Meal order companies
Suplements and shakes
Products i.e. Blenders

Nutritionist – News Related
Is drinking vinegar the next lemon water?
East West divide. Asian cultures more
interested in nutrition
American College of Cardiology and coconut oil
USDA announces revision of Nutrition Facts
label for meat and poultry

Nutritionist – Seasonal
Get fit for summer
Seasonal foods
How to keep the lbs off at Christmas
Healthy pancakes
Summer cocktails
Fatigue busting winter soups

Nutritionist – Evergreen
How to avoid gluten
How to cut out sugar
The right supplements for you
The healthiest oils
Signature recipes
Food intolerances checks

Nutritionist – Answer Questions
What is the best way to lose weight?
What supplements should I take?
What is the most effective diet?
Should I do cardio or weights at the gym?
What should I eat before and after working
out?

Nutritionist – Demonstrations
Smoothies and juices
Cooking
Skills such as speed chopping
Interviews with other people

Content – Schedule
Daily – Facebook Page Tips
Weekly – Questions livestream
Monthly – Reviews on Youtube
Seasonally – Webinars
Evergreen - Articles

Repurposing Content
Livestreams can be saved as a video
Videos can be released as a podcast
Podcasts can be transcribed into a blog
Blogs can be broken down into tweets

Turnings Fans into Customers
Know
Like
Trust
Buy
Continue to buy
Recommend you to others

Creating Funnels
Sales funnels are a way of automating your
marketing
A funnel can deal with one new prospect per
day, or thousands. Without you having to do
any extra work
The more people know and trust you (and
your products and services), the more they will
spend with you

Free
Youtube videos
Blog posts
Facebook Live
Webinars
Podcasts
Talks

Entry Level
Ebooks
Books
Workshops
Events

Mid Range
Online courses
Mastermind Groups
Membership site
Reoccurring products

High End
Retreats
Personal coaching
Corporate work

Build Your Own
What are your values?
What is your message or cause?
What are your skills?

Build Your Own - You
Who are you?
What do you stand for?
What do you stand against?
What makes you different?

Build Your Own - Cause
What is the cause you believe in?
What do you want to do about it?
What do you want your followers to do?

Build Your Own – Vehicle
What vehicle or platform do you want to
focus on?
Podcasting, livestreams, talks, books, blogs,
twitter, Facebook, Youtube

Build Your Own – Followers
Who is your perfect follower? List details
about this person.
Where do your potential followers
congregate?
How can you approach them?

Build Your Own – Content
What is going to be the focus of your content?
Reviews
News related
Seasonal
Evergreen
Demonstrations/lectures
Answering people’s questions

Action Points
First get clear on who you are
Investigate other similar tribes to see what is
working and on what platform
Prepare content and schedule
Design your own funnel system

Final Tips
Maintain consistency and highest levels of quality
Never take your tribe for granted
Focus your attention between taking care of your
current members whilst always recruiting new ones
Work with them to develop new products and services
Never assume what people want. Ask them!

Feel overwhelmed?
This is a lot of information to take on
It can be a struggle to do it yourself
If this is the case, I can help you!

Let me help you
I offer a one off consultation
It lasts 90 minutes and it is recorded (on Zoom)
We go over what you are doing, or what you are
planning to do
I give you honest feedback with actionable steps

Let me help you
Next year, I will be charging £497 per session
Today, if you want to work with me, I will offer you a
session for just £97.
Come and speak with me afterwards.
matt@interestingtalks.co.uk

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