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Matt Kendall
www.facebook.com/IEMTLondon
www.removenegativememories.co.uk
www.removenegativememories.com
Should You Remove Negative Memories?
This was recently debated on TV
By the leading brightest minds in the
industry
Thought leaders
Visionaries
Top minds
What we are covering
 What memory is and the different types
 Common myths and misunderstandings
 How experience creates belief systems
 Problems memories create in the present
 Mind tricks
 Memory and time perception
 Changing the structure of memories
 Reducing panic
 IEMT and removing memories
My Background
 First came across NLP and Hypnosis in 2002
 Met a hypnotist and went for several sessions
 Trained with many different people and
institutions
 In 2007 I came across IEMT
Client Work
 Specialise in social anxiety
 Help people to recover from trauma
 Removing and reprocessing past experiences, to give
people great control over the present
 My main focus is now training therapists, coaches and
people who just want to work on themselves, in IEMT
(Integral Eye Movement Therapy)
So why I Do I These Talks?
 Because people are in pain, and they don’t have to be
 By learning and applying these techniques, it can
radically improve your quality of life
 That improves the lives of people around you
 Put you into a position of control
Memory – Short and Long Term
Long Term Memory
Procedural Memory
 Procedural memory is a part of the long-
term memory that is responsible for knowing how to
do things, also known as motor skills.
 As the name implies, procedural memory stores
information on how to perform certain procedures,
such as walking, talking and riding a bike
 This form of memory can not be consciously recalled
Semantic Memory
 Semantic memory refers to a portion of long-
term memory that processes ideas and concepts that
are not drawn from personal experience.
 Semantic memory includes things that are common
knowledge, such as the names of colours, the sounds
of letters, the capitals of countries and other basic
facts acquired over a lifetime
 This type of memory can be consciously recalled, but
without emotional attachment
Episodic Memory
 Episodic memory is the memory of autobiographical
events (times, places, associated emotions, and other
contextual who, what, when, where, why knowledge)
 It is the collection of past personal experiences that
occurred at a particular time and place.
 These memories can be consciously recalled, with
emotional connection. These cause belief systems,
fears, phobias et
Common Myths About Memory
 We record everything like a blackbox recorder (we
don’t)
Common Myths About Memory
 That memory is factually correct (it isn’t. it is
simply a subjective experience)
 Eyes only do 10% of seeing, the rest is made up by
the brain.
Common Myths About Memory
 That traumatising memories can not be changed
(they can)
 Today I will show you a number of exercises that
will demonstrate this.
So Why Do We Have Memory?
 To keep us alive and away from danger
 We remember what we have learned, especially if
it is a threat to our safety
 The brain is a streamlined processor, without
remembering how to feel and act, it would just be
to much information to process
Early Development
 Our formative years are approximately 4-12 years
old
 We experience situations both directly and
indirectly
 This lays the basis of our beliefs and character
Belief Systems
ISE
Thoughts
Gut Reaction
Feelings
Avoidance
Anxiety
How to remove negative memories by Matt Kendall
Problems in the Present
 What you learned as a child was relevant when you
were young, however not so much now. Unless
updated, memories stay the same as the time of
encoding.
 You want to do something but you get a gut reaction or
negative feelings, although you know it is nonsense
 These irrational fears are cognitive dissonance
 What’s wrong with me? It causes massive frustration
Public Speaking
Stimulus - You are Giving a Presentation
Transderivational Search
Solutions
 Counselling to try and understand the issue
 CBT to reinterpret what is being processed
 Exposure therapy to the stimuli
 Alcohol and drugs for courage
 Intervention work including NLP, Hypnosis and IEMT
 Training in the skill set
Mind Tricks
 Is seeing really believing?
 What if we see things incorrectly
 Or if we all see things differently?
 We are seeing our experiences, not just what is there
Mind Tricks
Mind Tricks
Mind Tricks
Mind Tricks
Memory and Time
Is Time Moving More Quickly?
 Three theories are;
 David Icke says “We are living in a vortex that is
controlled by our reptilian overlords and it is simply
speeding up”
 That we review time at certain points and see a year as
a percentage
 We are simply creating less long term memories as we
age
Is Time Moving More Quickly?
 These songs are 20 years old in 2018;
 “Hit me Baby one more time” – Britney Spears
 "MMMbop" - Hanson
 "Everybody (Backstreet's Back)" - Backstreet Boys
 "I'll Be Missing You" - Puff Daddy and Faith Evans ft. 112
 "Around the World" - Daft Punk
Feel Old Yet?
A year as a %
 When you are 10, 1 year is 10% of your life
 When you are 50, 1 year is 2% of your life
 This has been the theory for a long time, however
more recent research indicates that time is just a
perception and it is measured in long term memories
that have been created.
Long Term Memory Creation
 Creating a long term memory is a chemical process
 They are more likely to occur when there is high levels
of emotion and has novelty value (something different
than normal) both positive and negative
 Wedding day, being mugged, getting a job, being fired,
losing your virginity, first time you were in love etc
Going On Holiday
Going On Holiday
 Booking it
 Packing
 Traveling to the airport
 Security and customs
 Flying out there
 Arriving in a foreign airport
 Getting to your hotel
 Unpacking
 Getting on the local cocktails
Make Time Seem Longer
Make Time Seem Longer
The Mandela Effect
2013
Star Wars
NO,
I am your
father!
Tom Cruise in Risky Business
Pink Shirt, NO sunglasses
What Causes This?
 According to the internet..
 Time travellers who have come back and altered things
 Parallel universes and quantum leaping
 Or just because our brains remember things
incorrectly
What Does All This Mean?
 If our memories are not accurate
 And we are the people we are because of our memories
 Then we can consciously access these life defining
moments and reprocess them
 Which allows us to make decisions in the present
based on evidence, not emotion
You are 180 Degrees Out
 From my experience I have found that a lot of people
are 180 degrees out when trying to solve problems
 People who live in the past
 People who live in the future
 People who are trying hard to be “present”
 All are escapism
Good Mental Health
 I personally believe the best way to good mental health is...
 To actively work on past negative memories and emotions
 Whilst constantly adding new long term memories.
 Create and act on future plans
 Carefully monitor yourself so you can measure the changes
What is a Memory?
Kinesthetic
Information
Submodalities
 Is the picture black and white or colour?
 Is the picture near or far?
 Is the picture 2D or 3D?
 Is it a still picture or a movie?
 Is it associated (you see it through your own eyes)
or dissociated (you see yourself in the picture?
 Is it focussed or defocussed?
 Is it bright or dim?
 Is it in the centre of your field of vision or off to one side?
 Is it clear or grainy?
 Is it solid or transparent?
 Is it framed or panoramic?
Exercise Part 1
 Work with someone and ask them to think of a negative memory.
Ask them;
Is it a picture or a movie?
Does it have sound?
It is subjective or objective?
Is it in focus?
Out of 10, how strong is the emotion?
Exercise Part 2
 Now begin to change the submodalities.
 Picture or a movie? Change it
 Does it have sound? Make it quieter or louder
 It is subjective or objective? Change it
 Is it in focus? Change it
 Out of 10, how strong is the emotion? Observe
Submodality Work
 If your memory is a movie, associated, bright, close
and with sound
 It will have a much higher emotional impact (0/10)
 At home you can experiment with your own
submodalities to lessen the emotional impact
 Make sure to record things and what progress you
make
Ruminating Memory
 Memories that we ruminate tend to start in the same
place, build up to a climax and then stop.
 Then then loop and start at the same point again.
 Thinking about something does not help! People often
go “internal” and problems worsen.
 Instead, we need to create an exit!
From This
To This
We Achieve This by Adding Time
 With a partner, ask them if they ruminate on a
memory
 Asked them what happened afterwards in time blocks
 Keep adding time and content until you reach the
present day
 Then ask when they think of the memory now, what is
it like?
Time Jumps
Present
Day
Memory
Day Week Month Year Year Year
Changing Memory
 Every time you access a memory, it changes it slightly
 The mood or state that you are in when you access it,
will have a large impact
 By adding in time and/or content, it changes how it is
accessed (like scratching a CD)
 One simple trick is to hold a negative memory and
start moving, dancing or listening to music
Panic Attacks
 Often we will experience a negative memory or anxiety
when we are out
 These can spiral into panic attacks
 Panic attacks are horrible, I have had several myself.
 People then start to worry about having panic attacks,
which is a problem in itself
Reduce Panic – Mindfulness
One thing you can do, is to practice
mindfulness.
Simply start saying what is around you.
Bring your attention outwards, instead
of inwards
Reduce Panic – Physical
Also create physical sensation. Simple
technique is to rub your toes inside your
shoes
Daily exercise, reduce caffeine, less screen
time
Another technique is to tap out the rhythm
of the anxiety, then consciously lower it
Reduce Panic – Breathing
The best way to control anxiety is to
control your breathing
4 – 6 – 8 works well, but doing this can also
cause anxiety
What I do is expel all the air out of my
lungs for as long as I can. I do this 6 times.
Therapy vs Changework
 You can not therapy your way out of a problem, it also takes
action
 Often counselling/talking therapy fails to produce results
as where the problem is located, it is in a different place to
where your speech centres are.
 People can find it easier to express pain through art, music
and singing rather than talking about it
 Talking about issues can also cause re-traumatisation
How IEMT Works
 Emotional imprinting occurs when a person lays down
a new kinesthetic response to an experience. This
teaches the person how to feel about certain things.
For example, how many of us when told by the boss
that he'd "like a word" in his office immediately feel
like a school child about to be told off. This is an
emotional Imprint in action.
 IEMT addresses and resolves the question, "how did
this person learn to feel this way about this thing?"
Changing Perception & IEMT
 IEMT allows the client to observe life defining
moments from the perspective of who they are today
 The emotional connection, significance and visual
recall all tend to diminish and have predictable
outcomes.
Using the Eyes to Access the Brain
 Integral Eye Movement Technique (IEMT) developed
following the observation of a number of neurological
phenomena that occur during the eye movements at
the point that the problematic imagery changed its
emotional coding.
Exercise – Memory 1
 With a partner, ask them if they have a negative
memory
 Ask them for a label e.g. The school yard
 Ask if it is a picture or a movie
 Ask if it is a subjective or objective
 How clear and in focus is it
 Out of 10, how strong is the emotion
Hold the Memory, Move the Eyes
6
6
6
Predictable Outcomes
 The memory is harder to retrieve
 Movies turn into a picture, or at least broken up
 Pictures are harder to get, seem faded out
 The memory seems further away
 The emotion level drops
 The memory loses significance
Exercise – Memory 2
 Ask them for a label e.g. The school yard
 Ask if it is a picture or a movie
 Ask if it is a subjective or objective
 How clear and in focus is it
 Out of 10, how strong is the emotion
 Move the eyes
 Recalibrate
 Move the eyes again
Finding the Imprint
 IEMT does NOT work on emotion
 It does however use emotion to locate the imprint,
which you then use the IEMT process on
 This can be used for anticipatory events, such as job
interviews, presentations, going on a date etc
Exercise
 With a partner, ask;
 Do you have an upcoming event that you are anxious
or concerned about?
 How strong is the emotion when you think of it?
 How familiar is this feeling?
 When was the first time you can remember feeling this
way?
 Allow them to locate the memory, then move the eyes
Result
 When you now think of the upcoming event
 It should seem less scary
 More manageable
 You should be able to think about what you can do
 And it should be less overwhelming
Can I Do This on Myself?
 Yes, sort of
 First of work through the questions, either for a single
negative memory or to locate the imprint
 Hold your jaw, move your eyes
 Recalibrate
 Do NOT do it into a mirror. You will trip yourself out!
Why I Love IEMT
 Having used different therapy models, I just love the
way IEMT works
 My clients say it is like doing hundreds of hours of
therapy in literally seconds
 It is content free, which means you DO NOT talk
about the content, just the structure
 It works with most of the people, most of the time
IEMT Training
 I run 2-3 trainings per year in London
 I get 3 types of people attending;
 Those who want to get into therapy
 Those who are therapists and want to add to their
skills
 Those who just want to work on themselves
 It is a 2 day training, the next one will probably be May
2018
Thank you
 Thank you for your time
 I hope you enjoyed the talk and got some useful
information
 I hope to see you again for future talks and
presentations
Get the Slides
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How to remove negative memories by Matt Kendall

  • 2. Should You Remove Negative Memories? This was recently debated on TV By the leading brightest minds in the industry Thought leaders Visionaries Top minds
  • 3. What we are covering  What memory is and the different types  Common myths and misunderstandings  How experience creates belief systems  Problems memories create in the present  Mind tricks  Memory and time perception  Changing the structure of memories  Reducing panic  IEMT and removing memories
  • 4. My Background  First came across NLP and Hypnosis in 2002  Met a hypnotist and went for several sessions  Trained with many different people and institutions  In 2007 I came across IEMT
  • 5. Client Work  Specialise in social anxiety  Help people to recover from trauma  Removing and reprocessing past experiences, to give people great control over the present  My main focus is now training therapists, coaches and people who just want to work on themselves, in IEMT (Integral Eye Movement Therapy)
  • 6. So why I Do I These Talks?  Because people are in pain, and they don’t have to be  By learning and applying these techniques, it can radically improve your quality of life  That improves the lives of people around you  Put you into a position of control
  • 7. Memory – Short and Long Term
  • 9. Procedural Memory  Procedural memory is a part of the long- term memory that is responsible for knowing how to do things, also known as motor skills.  As the name implies, procedural memory stores information on how to perform certain procedures, such as walking, talking and riding a bike  This form of memory can not be consciously recalled
  • 10. Semantic Memory  Semantic memory refers to a portion of long- term memory that processes ideas and concepts that are not drawn from personal experience.  Semantic memory includes things that are common knowledge, such as the names of colours, the sounds of letters, the capitals of countries and other basic facts acquired over a lifetime  This type of memory can be consciously recalled, but without emotional attachment
  • 11. Episodic Memory  Episodic memory is the memory of autobiographical events (times, places, associated emotions, and other contextual who, what, when, where, why knowledge)  It is the collection of past personal experiences that occurred at a particular time and place.  These memories can be consciously recalled, with emotional connection. These cause belief systems, fears, phobias et
  • 12. Common Myths About Memory  We record everything like a blackbox recorder (we don’t)
  • 13. Common Myths About Memory  That memory is factually correct (it isn’t. it is simply a subjective experience)  Eyes only do 10% of seeing, the rest is made up by the brain.
  • 14. Common Myths About Memory  That traumatising memories can not be changed (they can)  Today I will show you a number of exercises that will demonstrate this.
  • 15. So Why Do We Have Memory?  To keep us alive and away from danger  We remember what we have learned, especially if it is a threat to our safety  The brain is a streamlined processor, without remembering how to feel and act, it would just be to much information to process
  • 16. Early Development  Our formative years are approximately 4-12 years old  We experience situations both directly and indirectly  This lays the basis of our beliefs and character
  • 19. Problems in the Present  What you learned as a child was relevant when you were young, however not so much now. Unless updated, memories stay the same as the time of encoding.  You want to do something but you get a gut reaction or negative feelings, although you know it is nonsense  These irrational fears are cognitive dissonance  What’s wrong with me? It causes massive frustration
  • 21. Stimulus - You are Giving a Presentation
  • 23. Solutions  Counselling to try and understand the issue  CBT to reinterpret what is being processed  Exposure therapy to the stimuli  Alcohol and drugs for courage  Intervention work including NLP, Hypnosis and IEMT  Training in the skill set
  • 24. Mind Tricks  Is seeing really believing?  What if we see things incorrectly  Or if we all see things differently?  We are seeing our experiences, not just what is there
  • 30. Is Time Moving More Quickly?  Three theories are;  David Icke says “We are living in a vortex that is controlled by our reptilian overlords and it is simply speeding up”  That we review time at certain points and see a year as a percentage  We are simply creating less long term memories as we age
  • 31. Is Time Moving More Quickly?  These songs are 20 years old in 2018;  “Hit me Baby one more time” – Britney Spears  "MMMbop" - Hanson  "Everybody (Backstreet's Back)" - Backstreet Boys  "I'll Be Missing You" - Puff Daddy and Faith Evans ft. 112  "Around the World" - Daft Punk
  • 33. A year as a %  When you are 10, 1 year is 10% of your life  When you are 50, 1 year is 2% of your life  This has been the theory for a long time, however more recent research indicates that time is just a perception and it is measured in long term memories that have been created.
  • 34. Long Term Memory Creation  Creating a long term memory is a chemical process  They are more likely to occur when there is high levels of emotion and has novelty value (something different than normal) both positive and negative  Wedding day, being mugged, getting a job, being fired, losing your virginity, first time you were in love etc
  • 36. Going On Holiday  Booking it  Packing  Traveling to the airport  Security and customs  Flying out there  Arriving in a foreign airport  Getting to your hotel  Unpacking  Getting on the local cocktails
  • 37. Make Time Seem Longer
  • 38. Make Time Seem Longer
  • 40. Star Wars NO, I am your father!
  • 41. Tom Cruise in Risky Business
  • 42. Pink Shirt, NO sunglasses
  • 43. What Causes This?  According to the internet..  Time travellers who have come back and altered things  Parallel universes and quantum leaping  Or just because our brains remember things incorrectly
  • 44. What Does All This Mean?  If our memories are not accurate  And we are the people we are because of our memories  Then we can consciously access these life defining moments and reprocess them  Which allows us to make decisions in the present based on evidence, not emotion
  • 45. You are 180 Degrees Out  From my experience I have found that a lot of people are 180 degrees out when trying to solve problems  People who live in the past  People who live in the future  People who are trying hard to be “present”  All are escapism
  • 46. Good Mental Health  I personally believe the best way to good mental health is...  To actively work on past negative memories and emotions  Whilst constantly adding new long term memories.  Create and act on future plans  Carefully monitor yourself so you can measure the changes
  • 47. What is a Memory? Kinesthetic Information
  • 48. Submodalities  Is the picture black and white or colour?  Is the picture near or far?  Is the picture 2D or 3D?  Is it a still picture or a movie?  Is it associated (you see it through your own eyes) or dissociated (you see yourself in the picture?  Is it focussed or defocussed?  Is it bright or dim?  Is it in the centre of your field of vision or off to one side?  Is it clear or grainy?  Is it solid or transparent?  Is it framed or panoramic?
  • 49. Exercise Part 1  Work with someone and ask them to think of a negative memory. Ask them; Is it a picture or a movie? Does it have sound? It is subjective or objective? Is it in focus? Out of 10, how strong is the emotion?
  • 50. Exercise Part 2  Now begin to change the submodalities.  Picture or a movie? Change it  Does it have sound? Make it quieter or louder  It is subjective or objective? Change it  Is it in focus? Change it  Out of 10, how strong is the emotion? Observe
  • 51. Submodality Work  If your memory is a movie, associated, bright, close and with sound  It will have a much higher emotional impact (0/10)  At home you can experiment with your own submodalities to lessen the emotional impact  Make sure to record things and what progress you make
  • 52. Ruminating Memory  Memories that we ruminate tend to start in the same place, build up to a climax and then stop.  Then then loop and start at the same point again.  Thinking about something does not help! People often go “internal” and problems worsen.  Instead, we need to create an exit!
  • 55. We Achieve This by Adding Time  With a partner, ask them if they ruminate on a memory  Asked them what happened afterwards in time blocks  Keep adding time and content until you reach the present day  Then ask when they think of the memory now, what is it like?
  • 57. Changing Memory  Every time you access a memory, it changes it slightly  The mood or state that you are in when you access it, will have a large impact  By adding in time and/or content, it changes how it is accessed (like scratching a CD)  One simple trick is to hold a negative memory and start moving, dancing or listening to music
  • 58. Panic Attacks  Often we will experience a negative memory or anxiety when we are out  These can spiral into panic attacks  Panic attacks are horrible, I have had several myself.  People then start to worry about having panic attacks, which is a problem in itself
  • 59. Reduce Panic – Mindfulness One thing you can do, is to practice mindfulness. Simply start saying what is around you. Bring your attention outwards, instead of inwards
  • 60. Reduce Panic – Physical Also create physical sensation. Simple technique is to rub your toes inside your shoes Daily exercise, reduce caffeine, less screen time Another technique is to tap out the rhythm of the anxiety, then consciously lower it
  • 61. Reduce Panic – Breathing The best way to control anxiety is to control your breathing 4 – 6 – 8 works well, but doing this can also cause anxiety What I do is expel all the air out of my lungs for as long as I can. I do this 6 times.
  • 62. Therapy vs Changework  You can not therapy your way out of a problem, it also takes action  Often counselling/talking therapy fails to produce results as where the problem is located, it is in a different place to where your speech centres are.  People can find it easier to express pain through art, music and singing rather than talking about it  Talking about issues can also cause re-traumatisation
  • 63. How IEMT Works  Emotional imprinting occurs when a person lays down a new kinesthetic response to an experience. This teaches the person how to feel about certain things. For example, how many of us when told by the boss that he'd "like a word" in his office immediately feel like a school child about to be told off. This is an emotional Imprint in action.  IEMT addresses and resolves the question, "how did this person learn to feel this way about this thing?"
  • 64. Changing Perception & IEMT  IEMT allows the client to observe life defining moments from the perspective of who they are today  The emotional connection, significance and visual recall all tend to diminish and have predictable outcomes.
  • 65. Using the Eyes to Access the Brain  Integral Eye Movement Technique (IEMT) developed following the observation of a number of neurological phenomena that occur during the eye movements at the point that the problematic imagery changed its emotional coding.
  • 66. Exercise – Memory 1  With a partner, ask them if they have a negative memory  Ask them for a label e.g. The school yard  Ask if it is a picture or a movie  Ask if it is a subjective or objective  How clear and in focus is it  Out of 10, how strong is the emotion
  • 67. Hold the Memory, Move the Eyes 6 6 6
  • 68. Predictable Outcomes  The memory is harder to retrieve  Movies turn into a picture, or at least broken up  Pictures are harder to get, seem faded out  The memory seems further away  The emotion level drops  The memory loses significance
  • 69. Exercise – Memory 2  Ask them for a label e.g. The school yard  Ask if it is a picture or a movie  Ask if it is a subjective or objective  How clear and in focus is it  Out of 10, how strong is the emotion  Move the eyes  Recalibrate  Move the eyes again
  • 70. Finding the Imprint  IEMT does NOT work on emotion  It does however use emotion to locate the imprint, which you then use the IEMT process on  This can be used for anticipatory events, such as job interviews, presentations, going on a date etc
  • 71. Exercise  With a partner, ask;  Do you have an upcoming event that you are anxious or concerned about?  How strong is the emotion when you think of it?  How familiar is this feeling?  When was the first time you can remember feeling this way?  Allow them to locate the memory, then move the eyes
  • 72. Result  When you now think of the upcoming event  It should seem less scary  More manageable  You should be able to think about what you can do  And it should be less overwhelming
  • 73. Can I Do This on Myself?  Yes, sort of  First of work through the questions, either for a single negative memory or to locate the imprint  Hold your jaw, move your eyes  Recalibrate  Do NOT do it into a mirror. You will trip yourself out!
  • 74. Why I Love IEMT  Having used different therapy models, I just love the way IEMT works  My clients say it is like doing hundreds of hours of therapy in literally seconds  It is content free, which means you DO NOT talk about the content, just the structure  It works with most of the people, most of the time
  • 75. IEMT Training  I run 2-3 trainings per year in London  I get 3 types of people attending;  Those who want to get into therapy  Those who are therapists and want to add to their skills  Those who just want to work on themselves  It is a 2 day training, the next one will probably be May 2018
  • 76. Thank you  Thank you for your time  I hope you enjoyed the talk and got some useful information  I hope to see you again for future talks and presentations
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