How to Create a Monster Brand from the Ground up
0 likes71 views
The document outlines the branding strategy of Kaiju Capital Management, emphasizing the importance of authenticity and various brand archetypes including the hero, sage, outlaw, and creator. It encourages a proactive approach to improving the world and achieving success. The summary is presented by Amy Vernon, who is the director of brand and digital strategy at Kaiju Capital Management.
How to Create a Monster Brand from the Ground up
- 1. Proprietary & Confidential Building a Monster The Creation of the Kaiju Capital Management Brand
- 2. AUTHENTICITY
- 3. AUTHENTICITY
- 5. OK, wait. Let’s step back a couple months
- 7. Do your homework (US) Patent and Trademark Office (UK) Intellectual Property Office (EU) Intellectual Property Office
- 11. Kai-what?
- 13. THE HERO Honest; Candid; Brave We can make the world better. We have the grit & determination to outwork the rest.
- 14. THE SAGE Knowledgeable; Assured; Guiding Education is the path to wisdom & wisdom is where the answers lie.
- 15. THE OUTLAW Disruptive; Rebellious; Combative You don't have to settle for the status quo. First, demand more; second, go out & get it.
- 16. THE CREATOR Inspirational, Daring; Provocative See potential everywhere & uncover originality with liberated imagination
- 23. Proprietary & Confidential Thank you for joining us! Amy Vernon Amy.Vernon@kcm.vg https://kcm.vg Director, Brand and Digital Strategy Kaiju Capital Management