How to Create a Tagline (Workshop)
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The document outlines the process of creating an effective tagline, emphasizing its role in conveying a brand's essence and benefits. It offers a structured approach involving brainstorming and iterative refinement to capture the core message of a business. Examples are provided to inspire creativity in slogan development.
How to Create a Tagline (Workshop)
- 1. LET’S CREATE A TAGLINE!
- 2. BE CREATIVE
- 3. THERE ARE NO BAD IDEAS
- 6. WHAT IS A TAGLINE?
- 7. A tagline is a short phrase used to communicate the essence of brand and the benefits delivered to target audiences.
- 8. How should people feel when reading your tagline?
- 9. THE BAD
- 14. THE GOOD
- 19. Neville Medhora’s tagline “recipe”: 1. Dump out your entire business in a few sentences 2. Trim it down 3. Trim it down some more
- 22. What Does Your Company Do
- 23. word
- 24. words
- 25. How would someone describe Vena if they had absolutely no knowledge of your industry?
- 26. What are the biggest benefits?
- 27. Why do you do what you do?
- 28. WHAT DO YOUR CUSTOMERS SAY ABOUT YOUR PRODUCT AND BRAND?
- 29. words
- 33. It’s how people meet.
- 35. “Shave Time. Shave Money”
Editor's Notes
- #5: Talk about Ryerson Futures workshop and how taglines were created – maybe not perfect but they worked.
- #22: Brainstorm a list of keywords related to your business – verbs, nouns, adjectives. The keywords for a fence company could be fence, boundary, surround, keep in, keep out, bounds, picket, yard, enclose. Limits, border, verge, hem.
- #29: What is your cause? What is your purpose? 10-minute exercise to codify your purpose. What gets up you up in the morning? What impact do you want the company to make?