How to Create a Marketing Strategy
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The document outlines the key components of an effective marketing strategy focused on storytelling and branding for startups and small businesses. It emphasizes the importance of defining goals, understanding target audiences, and utilizing various channels to increase brand awareness and drive sales. The document also provides insights into content types, buyer personas, and tactical execution while highlighting the role of measurement in refining marketing efforts.
How to Create a Marketing Strategy
- 3. MESSAGING & BRANDING POSITIONING STRATEGIC PLANNING TACTICS
- 4. MESSAGING & BRANDING POSITIONING STRATEGIC PLANNING TACTICS
- 5. Goals Channels TacticsStory Audience Measurement What We’re Going to Cover
- 8. A MARKETING STRATEGY IS NOT…..
- 9. IT’S ROADMAP
- 10. WHY MARKETING?
- 12. Brand awareness Media coverage Website TrafficDownloads What are your GOALS?
- 13. COMMITMENT
- 16. THE COMPETITION
- 19. word stories
- 25. It’s how people meet.
- 29. VALUE PROPOSITIONS For ____________ (target customer) Who ______ (statement of the need or opportunity) our our (product/service name) is ____________ (product category) that (statement of benefit) ____________ .
- 30. For start-ups and small businesses looking to drive awareness, leads and sales, Mark Evans Consulting accelerates their growth with marketing powered by storytelling.
- 31. For start-ups and small businesses looking to drive more awareness, leads and sales, ME Consulting accelerates their growth with marketing powered by storytelling. Goals Target Audiences Benefits Product
- 34. BUYER PERSONAS INSIGHT INTO YOUR CUSTOMERS
- 37. THREE STAGES Awareness Consideration Decision
- 38. THREE STAGES Awareness Consideration Decision
- 39. THREE STAGES Awareness Consideration Decision
- 41. Social media Blog Videos Infographics Website Newsletter White papers Sales sheets Case studies Webinars Trials
- 42. Social media Blog Videos Infographics Website Newsletter White papers Sales sheets Case studies Webinars Trials Trials Demos Consultations Proposals Estimates
- 43. “The essence of strategy is choosing what not to do. ” - Michael E. Porter
- 44. 1. Direct mail 2. Webinars 3. Infographics 4. Blogs 5. eBooks 6. Social media 7. White papers 8. Case studies 9. Websites 10.Conferences 11.Podcasts 12.Videos 13.Newsletters 14.Media outreach LIST
- 45. 1. Websites 2. Videos 3. Infographics 4. Newsletters 5. Case studies 6. Social media 7. Blogs 8. eBooks 9. Podcasts 10.Media outreach 11.White papers 12.Conferences 13.Webinars 14.Direct mail RANK
- 46. PRIORITIZE
- 48. Case studies Social media Blogs eBooks Podcasts White papers Conferences Webinars Direct mail SOON LATER
- 52. MEASUREMENT
Editor's Notes
- #2: No marketing strategy is a road to nowhere. It wastes time, money and resources because there’s no guarantee what you’re doing is relevant or right. It puts the cart before the horse.
- #6: Goals, Story, Audience, Channels, Tactics, Measurement
- #8: No marketing strategy is a road to nowhere. It wastes time, money and resources because there’s no guarantee what you’re doing is relevant or right. It puts the cart before the horse.
- #9: No marketing strategy is a road to nowhere. It wastes time, money and resources because there’s no guarantee what you’re doing is relevant or right. It puts the cart before the horse.
- #10: What you’re going to do Who’s going to do it When it’s going to happen How much will it cost Goals?
- #11: Why do you want to do marketing? What are your motivations? Lack of brand awareness, more leads/sales, competition is getting media coverage, vanity, raising money
- #18: Honesty, authenticity
- #35: Tools: Persona App HubSpot
- #36: Awareness, consideration, decision
- #37: Awareness, consideration, decision